G-Masta

Brand overview and significance

BOOMCLUB is a freeski-focused production and events collective that grew out of the “crew first” side of modern skiing: filming, music, and community sessions that treat the mountain like a playground, not a training facility. The project positions itself around skiing culture as much as skiing performance, blending edits, DJ-driven energy, and a distinctly informal tone that fits park laps, street-style progression, and travel-heavy winters.

According to its own brand description, BOOMCLUB’s first video dropped in October 2022 and the collective quickly expanded into a broader platform: videos, a radio-style mix series, event hosting, and limited clothing drops. That multi-format approach matters in today’s freeski ecosystem, where the “brand” is often less about hard goods and more about the scene you build—who shows up, what you produce, and whether the content feels authentic to park riders and film crews.

Product lines and key technologies

BOOMCLUB doesn’t manufacture skis or outerwear; its “product line” is content and community. The brand publishes frequent video releases and maintains a dedicated video hub, with a catalog that includes early entries like “BOOM CLUB VOL 1” (dated November 2022 on its site) and a steady stream of edits through 2023 and 2024. It also teases larger film projects on its homepage, notably “CALI RAMBO,” presented as a headline release by the collective.

A key format is its radio mix series. On the BOOMCLUB site, multiple “Episode” mixes are credited as mixed by Nico Porteous and Tom Greenway, reinforcing that music is not background decoration but part of the brand’s identity. In a practical, ski-world sense, that’s a recognizable “technology” of culture: the soundtrack and pacing become a signature that riders associate with a crew’s vibe, similar to how certain filmers are known for a particular lens choice or editing rhythm.

On the apparel side, BOOMCLUB sells small-batch lifestyle pieces through its shop—hoodies, sweatshirts, long sleeves, and tees—positioned as merch that travels well between ski parking lots, after-parties, and everyday wear. The store presentation is straightforward and drop-like rather than a deep technical catalog, which matches the identity of a media-house collective more than a conventional ski clothing brand.

Ride feel: who it’s for (terrains & use-cases)

BOOMCLUB is for skiers who see freeskiing as a whole loop: park sessions, hanging out, filming, music, and the social glue that keeps a crew skiing together through long winters. The content tone—self-aware, playful, and often built around the reality of living out of ski-bum housing—aligns with park-first riders who care about style, repeatability, and progression rather than race-gate precision.

Terrain-wise, the brand’s identity fits best with snowparks, urban-adjacent features, and the kind of all-day resort flow where you can stack a high number of laps. Think slopestyle lines, rails, and jump sets where a crew can rotate hits and keep energy high. If you’re into street skiing, you’ll likely recognize the broader aesthetic too: the emphasis on camera presence and soundtrack-forward edits tends to overlap with the street-to-park pipeline that defines a lot of contemporary freeski culture.

For viewers and followers, the use-case is simple: BOOMCLUB is a place to tap into a specific corner of ski culture—edits that feel like being on the trip with the crew, plus music content that can live outside skiing as its own thing. For riders, the value is less “what do I buy?” and more “what scene do I want to be part of?”

Team presence, competitions, and reputation

BOOMCLUB’s credibility is anchored by who’s involved. On its own “About” page, the collective names founders Tom Greenway, Felix Klein, and Nico Porteous, and it lists a resident roster that includes names such as Ryan Stevenson, Jasper Klein, Gavin Rudy, Dane Kirk, Ben Barclay, Cameron Waddell, Tenra Katsuno, Simon Geminiani, and others. That matters because freeski media brands are judged by the skiing on screen and the consistency of the crew behind it—if the skiing is real and the output keeps coming, the reputation builds fast.

Rather than positioning itself as a competition team, BOOMCLUB reads like a culture engine that intersects with contests when it wants to, not because it has to. The brand’s emphasis is on edits, community events, and the “ride hard, play hard” side of skiing—something that resonates strongly with park and freestyle audiences. In a landscape where many ski brands chase a polished, sponsor-friendly aesthetic, BOOMCLUB leans into being looser, funnier, and more irreverent, which is often exactly what makes a freeski collective feel believable.

Geography and hubs (heritage, testing, venues)

BOOMCLUB’s story is closely tied to the European freestyle corridor around Innsbruck, a city that makes sense for this kind of skiing lifestyle: quick mountain access, dense park infrastructure, and a scene where filming and park laps can happen without the logistics of a massive destination resort week. In the Innsbruck orbit, Nordkette Skyline Park stands out as a natural “content hub” venue—compact, visible, and designed for repetition, which is the fuel of both progression and filming.

That Innsbruck base also connects cleanly to other high-frequency training and filming options nearby. Axamer Lizum adds another park-and-resort day option close to the city, while glacier venues such as Stubai Zoo expand the season into early winter setups that attract park-focused skiers when lower elevations are still building their base. This “city-to-snow” rhythm is a big part of what makes the region so influential in European freeskiing—and why a media collective built on laps, edits, and events fits naturally there.

Even if BOOMCLUB’s output travels, the brand identity reads like it was shaped by places where you can keep the camera rolling and the session moving: strong lift access, tight park layouts, and a local scene that supports repeatable days rather than one-off hero missions.

Construction, durability, and sustainability

Because BOOMCLUB is primarily a production and events collective, “construction” shows up in two places: the way it builds its platform and the kind of apparel it sells. The platform is deliberately simple—video releases, a radio mix hub, event hosting, and a small shop—so the brand can keep output consistent without pretending to be a full-scale equipment company. That simplicity is, in its own way, a durability strategy: fewer moving parts, more focus on keeping the core pipeline alive through the season.

On apparel, the shop lineup is lifestyle-first (hoodies, sweatshirts, long sleeves, tees) rather than technical ski shell systems. The best way to think about it is as “crew uniform” gear—what you wear while filming, traveling, or hanging around the resort village—rather than something meant to replace dedicated waterproof outerwear. On sustainability, BOOMCLUB does not prominently publish broad environmental commitments on its own site in the way some major apparel brands do, so it’s most accurate to evaluate the brand through what it clearly offers: culture output, events, and merch drops, not sustainability claims.

How to choose within the lineup

If you’re engaging with BOOMCLUB as a viewer or skier, start by choosing the format that fits your winter. If you want pure skiing stoke, go straight to the video catalog and watch from the early releases forward; it’s the easiest way to understand the tone, the progression, and how the crew’s style evolves over time. If music is part of your ski day—headphones on the train, speaker in the wax room, playlist in the car park—the radio mix episodes are a strong entry point because they represent the brand’s personality even when you’re not on snow.

If you’re looking at apparel, treat it as lifestyle layering: hoodies and tees that make sense for travel days, après, and the “between sessions” parts of ski life. Don’t expect it to function like a technical outerwear lineup; instead, pick pieces the way you’d pick merch from a filmer crew or a freeski event—something that signals community and supports the project, while fitting into your existing ski kit.

Why riders care

Riders care about BOOMCLUB because it represents a modern kind of ski brand: not a factory outputting equipment, but a collective that creates culture. It blends skiing, music, and events in a way that feels native to park laps and filming trips, and it builds credibility through the people involved and the consistency of the releases. For skiers who value creativity, crew energy, and the social side of freeskiing as much as the trick list, BOOMCLUB is less a YouTube channel and more a signal that ski culture is alive, loud, and still owned by the people making it.