Boom Club

UK-linked freeski production and events collective | First video released in October 2022 | Founded by Tom Greenway, Felix Klein and Nico Porteous | Known for: BOOMCLUB videos, radio mixes, UKG and bassline energy, rail jams, movie nights, after parties, small apparel drops and resident skiers | Focus: building a modern freeski scene around park laps, music, filming, events and the social energy that keeps crews skiing together.

Freeskiing, UKG and the crew-first idea

Boom Club, stylized as BOOMCLUB, is not a ski manufacturer, boot brand, binding company or traditional film studio. It is a freeski production and events collective built around the social side of modern skiing: park laps, filming, music, crew energy, rail jams, movie nights and the feeling that a ski project can be both a video output and a party.

The official BOOMCLUB description puts the tone clearly: skiing, UKG, bassline, good vibes and filming on a fisheye. That matters because the collective is not trying to look like a polished alpine institution. It is closer to the reality of a modern park crew: friends in a parking lot, loud music, a camera, some rails, a session that becomes a clip, and an after-party that becomes part of the culture.

BOOMCLUB’s first video was released in October 2022, making it a young project compared with major ski studios. But its identity is already clear. It is a modern freeski culture label, where the brand is not just the film. The brand is the whole loop: video, music, apparel, events, people and the shared language around the session.

Production and events instead of hardgoods

BOOMCLUB does not manufacture skis, bindings, boots, poles, helmets or technical outerwear. Its “product” is culture output. The official site describes it primarily as a production and events collective, with in-house filmers, editors and artists who create videos and clothing. That places BOOMCLUB in the same broad category as grassroots ski media crews, but with a stronger music and event identity.

The video catalog includes titles such as BOOM CLUB VOL 1, BOOM CLUB @ JIB League, J Beuges Birthday Bash, A HEROIC DOSE, THIS IS THE LIFE, BANGERFOOL, Schlick Sabbatical, Tamworth Takedown VOL.1, WELCOME TO THE GAF, Paradise 270, Beijing Diaries, Rubber Dinghy Rapids, Boom League at Jib Club and Höhenstraße Speedrun.

That catalog shows the scale and tone of the project. These are not big mountain expedition films or annual theater-tour features. They are park, travel, session and crew videos designed to feel close to the riders. BOOMCLUB’s best use case is not cinematic distance. It is the feeling of being on the trip with the crew.

Radio mixes as part of the ski identity

One of BOOMCLUB’s most distinctive features is its radio mix series. The official radio page lists multiple episodes mixed by Nico Porteous and Tom Greenway. This is important because music is not treated as background decoration. It is part of the brand’s identity.

In freeskiing, a soundtrack can define a crew almost as much as the tricks. The right music changes the way a rail line feels, how a park lap is remembered and how the viewer understands the energy of the riders. BOOMCLUB leans into that. UKG and bassline are not random genre choices. They create a faster, rougher, more party-driven atmosphere than a normal corporate ski edit.

This gives the collective a real point of difference. Many crews publish ski videos. Fewer build a music channel that can live beside the videos and still feel like part of the same world. BOOMCLUB’s radio format makes sense for skiers listening on the train, in the wax room, in the car park, in the kitchen before a session or at the after-party when the boots finally come off.

Tom Greenway, Felix Klein and Nico Porteous

The official founders listed for BOOMCLUB are Tom Greenway, Felix Klein and Nico Porteous. That gives the project immediate credibility because it is not anonymous content branding. It is tied to real people inside freestyle skiing and ski media.

Nico Porteous gives BOOMCLUB a high-level freeski connection. He is known in skiing far beyond a small crew context, but BOOMCLUB uses that presence differently from a standard athlete sponsor page. The collective does not present itself only as a competition vehicle. It presents itself as a culture platform where top skiers, filmers, artists and friends can build something looser and more personal.

Tom Greenway’s role is also central because the official radio series credits him alongside Nico Porteous, and the collective’s tone feels strongly media-aware. Felix Klein completes the founder structure and helps anchor the group as a real organized project rather than a one-off video name.

Resident skiers and the rotating crew system

BOOMCLUB’s official about page lists resident members including Gavin Rudy, Jasper Klein, Chris McCormick, Cameron Waddell, Ben Barclay, Ryan Stevenson, Billy Cockerell, Dane Kirk, Miguel Porteous, Matt McCormick, Tenra Katsuno and Simon Geminiani. That resident structure matters because freeski media is built through recurring faces.

A normal sponsor roster is often formal and polished. BOOMCLUB’s resident list feels closer to a crew: skiers who will keep showing up in the videos, trips, sessions and events. That is the right model for this type of brand. Viewers do not follow only for one major contest result. They follow to understand the group dynamic.

This is also where BOOMCLUB can grow. A production and events collective becomes stronger when the viewer starts recognizing riders, filmers, jokes, locations, music choices and recurring formats. The resident system gives BOOMCLUB the foundation for that long-term identity.

Park laps, rail jams and event culture

BOOMCLUB fits best inside park and freestyle skiing. The official site mentions movie nights, rail jams and after parties, while the video catalog points toward park sessions, JIB League, resort edits and travel-heavy freestyle content. This is not a backcountry safety brand or a freeride expedition studio. It belongs to the snowpark, the rail line, the fisheye follow angle and the late-night event.

Rail jams are especially natural for BOOMCLUB. They combine skiing, crowds, music, quick judging, style, local riders and social energy. A rail jam is not only a contest. It is a gathering, and that is exactly where a brand like BOOMCLUB makes sense.

Movie nights and after parties extend the same logic. The skiing does not end when the edit is exported. A video becomes a reason to bring people together, play music, sell merch, introduce riders and make the scene feel alive. BOOMCLUB understands that modern freeski culture is as much about the gathering as the clip.

Innsbruck and the European freestyle corridor

Skipowd connects BOOMCLUB’s geography to the European freestyle orbit around Innsbruck, Nordkette Skyline Park, Axamer Lizum and Stubai Zoo. That makes sense for the brand’s identity. Innsbruck is one of Europe’s strongest city-to-snow hubs: skiers can live in an actual city, ride parks nearby, reach glaciers early season and stay close to a dense freestyle community.

This kind of geography suits BOOMCLUB perfectly. A brand based around filming, music and events needs repeated access more than one huge expedition. It needs places where riders can lap, test tricks, film short videos, meet crews and organize events without the friction of a massive remote shoot.

The UK connection remains part of the identity through music and founders, but the ski logic is very European freestyle: city life, park access, travel, glacier seasons, rail jams and a crew network that moves between countries quickly.

Apparel as crew uniform

BOOMCLUB’s shop is small and lifestyle-focused. The official store lists pieces such as Stencil Long Sleeve, Stencil Hoodie, Sweatshirt, Paradise 270 Tee and Unisex Oversized Cotton T-Shirt. These are not technical ski shells, bib pants or waterproof outerwear systems. They are merch and lifestyle pieces.

That distinction matters. BOOMCLUB apparel should be understood as a crew uniform, not mountain protection. It belongs in the car, at the after-party, on travel days, in the lodge, at movie nights, in summer, or under a shell when the weather allows. It signals participation in the project more than it replaces a proper ski kit.

This is still a valid product lane for a freeski collective. Many skiers buy clothing from crews because they want to support the output, wear the symbol and feel connected to the scene. In that sense, a hoodie can be as meaningful as a DVD once was: proof that the viewer is part of the audience that keeps the project alive.

CALI RAMBO and the next-step question

The BOOMCLUB homepage currently teases CALI RAMBO as “coming soon.” That matters because it suggests the collective is moving beyond short video releases into larger headline projects. For a young studio, that next step is important.

A short clip can create energy. A larger film project can create identity. If CALI RAMBO becomes a strong release, it could help BOOMCLUB move from being a fun crew channel into a more serious freeski media name. The ingredients are already there: skiers, filmers, music, events, apparel and a recognizable tone.

The challenge will be consistency. Many small ski crews release strong edits for a season or two, then fade when riders move, budgets shrink or winter plans change. BOOMCLUB’s future importance will depend on whether it can keep producing, hosting events, building rider recognition and giving viewers a reason to return each winter.

Choosing BOOMCLUB as a viewer or supporter

For viewers, the best entry point is the video catalog. Start with BOOM CLUB VOL 1 to understand the early identity, then move through the 2023 and 2024 releases to see how the style develops. The edits are the cleanest way to understand the brand because BOOMCLUB is not primarily a product company. It is a media and scene company.

For music, use the radio episodes. They show the personality of the collective even when no skiing is on screen. For skiers who build playlists around trips, drives and park sessions, that part of BOOMCLUB may be as relevant as the videos.

For apparel, treat the shop as lifestyle support. Hoodies, tees and sweatshirts make sense for travel, après, movie nights and everyday wear. Do not confuse them with technical outerwear. BOOMCLUB merch is about supporting and representing the project, not replacing waterproof snow gear.

Why Boom Club earns a 3 out of 5

Boom Club earns a 3 out of 5 importance rating because it is verified, current, ski-specific and culturally clear. It has a skipowd.tv sponsor page, an official website, named founders, resident skiers, a video catalog, a radio mix series, event activity and merch. The identity is strong: freeskiing, UKG, bassline, fisheye filming, rail jams and good vibes.

It is not rated higher because it is still young and relatively small. The first video is from October 2022, the skipowd.tv page currently lists one associated video, and BOOMCLUB does not yet have the long-term influence of studios like Level 1, Matchstick Productions, Teton Gravity Research, SLVSH, HOTLAPS, Real Skifi or BuldozLife Tube. Its influence is real, but still developing.

On skipowd.tv, BOOMCLUB belongs as a UK-linked freeski production and events studio. Its value is the scene around the skiing: the fisheye park lap, the rail jam, the bassline mix, the movie night, the hoodie, the parking-lot ball game and the feeling that skiing is better when the crew turns the whole day into an event.