American energy drink and action-sports sponsor | Launched in 2002 by Hansen Natural | Known for: black-and-green claw logo, X Games visibility, Monster Army, freeski athletes, street edits, park contests and backcountry film projects | Focus: funding athletes, amplifying ski media and turning freestyle, freeride and youth culture into a global sports platform. 2002 cans, black-and-green branding and the rise of the claw Monster Energy is not a ski manufacturer, crew or film studio, but it has become one of the most visible sponsor brands in modern freeskiing. Launched by Hansen Natural in 2002, the brand entered action sports with a loud identity: black cans, green claw marks, heavy event branding and a marketing language built around intensity rather than traditional beverage advertising.... Read more on the Sponsor page
American snow optics and protection brand | Founded 1975 in California from performance driven moto roots | Known for: Prizm Snow lenses, Flight Deck, Line Miner, Flow Scape, MOD helmets and signature athlete goggles | Focus: helping skiers and riders read terrain, manage changing light and pair goggles with helmets across park, freeride, race and backcountry environments. 1975 California roots from moto grips to mountain optics Oakley is not a ski manufacturer in the classic sense. Its place in skiing comes through vision, protection and the visual identity of snow sports.... Read more on the Sponsor page
German ski manufacturer | Founded in 1923 and based in Straubing, Bavaria | Known for: Mantra, Revolt, Racetiger, Peregrine, Blaze, Rise, V-Werks, Shine, 3D Radius Sidecut, Tailored Titanal Frame, Tailored Carbon Tips and Made in Germany ski construction | Focus: precise, powerful and technically advanced skis for race, carving, all-mountain, freeride, touring and freestyle skiers. 1923 Straubing roots and the German precision story Völkl is one of the defining ski manufacturers in the world. The brand was founded in 1923 and is based in Straubing, Bavaria, where it still presents itself as the largest and one of the last remaining ski manufacturers in Germany.... Read more on the Sponsor page