ABM spring training for Peyongchang

Canada's first men's slopestyle Olympic medalist Alex Beaulieu-Marchand, known in the contest world as ABM, is the first Canadian man to win an Olympic medal in ski slopestyle, capturing bronze at the 2018 Winter Olympics in PyeongChang. Born on March 3, 1994 in Quebec City, he started skiing at age two under the influence of his grandfather and discovered slopestyle at twelve after a friend introduced him to terrain parks. From those early laps, he built a contest career that eventually took him to two Olympic Games, multiple X Games podiums, and a world championship medal — a résumé shaped as much by repeated injury comebacks as by raw talent.... Read more on the Athlete page

Overview and significance Mammoth Mountain is the Eastern Sierra’s flagship and one of North America’s most influential freestyle venues, pairing a vast high-alpine footprint with a park-and-pipe program that has set industry standards for more than two decades. The resort’s official figures list 3,500+ acres, 25 lifts and a 3,100 ft vertical rise to an 11,053 ft summit, which helps extend the season into late spring in most years. S.... Read more on the Location page

Brand overview and significance Monster Energy is a global beverage brand that became a fixture in freeski culture by backing athletes, contests, and film projects across park, pipe, street, and big-mountain skiing. Launched in the early 2000s by the company now known as Monster Beverage Corporation, the “claw” logo migrated from motocross and skate into winter sports and quickly showed up on helmets, sled decks, and banners at major venues. In skiing, Monster’s value is less about hardware and more about platform: funding rider-driven media, supporting athlete travel, and amplifying edits so lines and tricks reach audiences far beyond a single premiere.... Read more on the Sponsor page

Brand overview and significance Oakley is one of skiing’s definitive optics and protection brands. Founded in California in 1975 by Jim Jannard and part of the EssilorLuxottica family since 2007, Oakley moved from moto grips to goggles and sunglasses, then expanded into snow helmets and technical apparel. The company’s impact in freeski culture is simple to trace: Oakley standardized high-contrast snow lenses for variable light, built intuitive quick-swap systems for lens changes on storm days, and backed athletes across park, pipe, street, and big-mountain segments.... Read more on the Sponsor page

Brand overview and significance Völkl is one of skiing’s defining names: a Bavarian manufacturer that has been building skis in Straubing, Germany, since the early 1920s and today stands as the country’s last large-scale ski factory. What started as a family workshop making wagons, boats and sleds evolved into a dedicated ski operation, with early models sold under the name “Vöstra,” a contraction of Völkl and Straubing. A century later, the company is still designing and pressing skis in the same town, now as part of the Elevate Outdoor Collective alongside Marker and Dalbello, but with a distinctly German engineering identity and a “Made in Germany” stamp that still means something to many riders.... Read more on the Sponsor page