ABM's day in Whistler-Blackcomb Park.

Canada's first men's slopestyle Olympic medalist Alex Beaulieu-Marchand, known in the contest world as ABM, is the first Canadian man to win an Olympic medal in ski slopestyle, capturing bronze at the 2018 Winter Olympics in PyeongChang. Born on March 3, 1994 in Quebec City, he started skiing at age two under the influence of his grandfather and discovered slopestyle at twelve after a friend introduced him to terrain parks. From those early laps, he built a contest career that eventually took him to two Olympic Games, multiple X Games podiums, and a world championship medal — a résumé shaped as much by repeated injury comebacks as by raw talent.... Read more on the Athlete page

Brand overview and significance Völkl is one of skiing’s defining names: a Bavarian manufacturer that has been building skis in Straubing, Germany, since the early 1920s and today stands as the country’s last large-scale ski factory. What started as a family workshop making wagons, boats and sleds evolved into a dedicated ski operation, with early models sold under the name “Vöstra,” a contraction of Völkl and Straubing. A century later, the company is still designing and pressing skis in the same town, now as part of the Elevate Outdoor Collective alongside Marker and Dalbello, but with a distinctly German engineering identity and a “Made in Germany” stamp that still means something to many riders.... Read more on the Sponsor page