ABM 2022 FULL PART

Canada's first men's slopestyle Olympic medalist Alex Beaulieu-Marchand, known in the contest world as ABM, is the first Canadian man to win an Olympic medal in ski slopestyle, capturing bronze at the 2018 Winter Olympics in PyeongChang. Born on March 3, 1994 in Quebec City, he started skiing at age two under the influence of his grandfather and discovered slopestyle at twelve after a friend introduced him to terrain parks. From those early laps, he built a contest career that eventually took him to two Olympic Games, multiple X Games podiums, and a world championship medal — a résumé shaped as much by repeated injury comebacks as by raw talent.... Read more on the Athlete page

Overview and significance Austria is a cornerstone of global freeskiing, combining early-season glacier parks, midwinter storm cycles, and a dense calendar of top-tier events. Within a few hours by train you can move from the city-adjacent hills above Innsbruck to heavyweight networks like Ski amadé, from a pre-season pro jump line at the STUBAI ZOO to long spring laps on the Kitzsteinhorn. For park-focused riders, landmarks such as Absolut Park and Penken Park deliver repeatable, high-quality laps that attract national teams and film crews.... Read more on the Location page

Overview and significance British Columbia is one of skiing’s global reference points. From the maritime Coast Mountains to the colder, drier Interior ranges, the province delivers a rare combination of scale, storm frequency, varied snow climates and an events calendar that shapes the sport. Whistler Blackcomb anchors the Coast with North America’s largest lift-served footprint and an enduring freestyle legacy, while the “Powder Highway” corridors through Revelstoke, Golden, Nelson and Rossland add deep, tree-lined terrain and big-mountain faces that film crews and strong locals lap all winter.... Read more on the Location page

Brand overview and significance Auclair is a Canadian glove specialist with roots that go back to 1945, when René and Mathieu Auclair started a small factory in Loretteville, near Québec City, making fashion gloves. As cheap imports reshaped that market in the 1960s, the company pivoted toward functional winter gloves, eventually focusing on skiing, mountaineering and other cold-weather sports. Eight decades later, Auclair is still best known for one thing: building gloves and mitts that work in real winter, not just in catalogue photos.... Read more on the Sponsor page

Brand overview and significance Blank Collective Films is a Sea to Sky–based ski film collective led by Canadian skier and filmmaker Alexi Godbout. Operating out of the Whistler–Pemberton corridor in British Columbia, it has become one of the most respected modern freeski production houses, sitting in the space between small DIY crews and big legacy studios. The collective’s films are defined by a mix of cinematic polish, athlete-led storylines and a decidedly human tone—lots of humour, real decision-making and the kind of downtime mountain life always includes.... Read more on the Sponsor page

Brand overview and significance Dalbello is an Italian ski boot specialist founded in 1974 by Alessandro and Giovanna Dal Bello in the town of Asolo, in the Veneto foothills of the Dolomites. From the start, the company focused on one thing only – ski boots – and still produces its boots in its own factory in Italy. That tight focus and local manufacturing are a big part of why Dalbello has become a reference name for all-mountain, freeride and freestyle skiers who care about fit and flex as much as pure stiffness numbers.... Read more on the Sponsor page

Brand overview and significance Legs of Steel is a ski film production house and creative agency based in Innsbruck, Austria, born from a tight crew of European freeskiers who wanted to tell their own stories on snow. Originally formed around 2009 by Bene Mayr, Tobi Reindl, Thomas Hlawitschka and Paddy Graham, the crew started out as housemates and training partners, then quickly evolved into a full-fledged film company. Early on, they described themselves as a “rock band” of skiing rather than a traditional production company: four friends with a shared obsession for big features, heavy lines and loud soundtracks.... Read more on the Sponsor page

Brand overview and significance Marker is one of skiing’s defining binding makers, founded in 1952 by Bavarian engineer Hannes Marker and built around a single idea: reliable, predictable release that lets skiers push harder with confidence. From the first safety-release concepts to modern freeride and touring solutions, Marker has been at the center of how power is transmitted to the ski—and how that power lets go when it should. The brand’s heritage is German alpine engineering; its imprint is global, visible on World Cup courses, the Freeride World Tour, and in everyday resort lines across the world.... Read more on the Sponsor page

Brand overview and significance Orage is a Canadian ski apparel brand founded in 1989 in Montréal by UQAM business student Evelyne Trempe, later joined by Eric D’Anjou. From the start, the company’s identity blended technical mountain performance with a street-influenced style that resonated with freeskiers. Decades on, Orage remains headquartered in Québec and has expanded its footprint in Europe—including a 2024 flagship in Chamonix—while keeping product development tightly focused on skiing.... Read more on the Sponsor page

Brand overview and significance Rockstar Energy Drink is an American energy drink brand launched in 2001 in Los Angeles, California. It was created by Russell Weiner and grew rapidly by offering bigger 16 oz cans and a marketing message aimed squarely at people with “active lifestyles” – from touring musicians to motocross, skate, surf and snow athletes. By the late 2000s Rockstar had become one of the three biggest energy drink brands in the world by market share, alongside Red Bull and Monster, and today its products are sold in dozens of countries.... Read more on the Sponsor page

Brand overview and significance Völkl is one of skiing’s defining names: a Bavarian manufacturer that has been building skis in Straubing, Germany, since the early 1920s and today stands as the country’s last large-scale ski factory. What started as a family workshop making wagons, boats and sleds evolved into a dedicated ski operation, with early models sold under the name “Vöstra,” a contraction of Völkl and Straubing. A century later, the company is still designing and pressing skis in the same town, now as part of the Elevate Outdoor Collective alongside Marker and Dalbello, but with a distinctly German engineering identity and a “Made in Germany” stamp that still means something to many riders.... Read more on the Sponsor page