Alex BM fall edit

Canada's first men's slopestyle Olympic medalist Alex Beaulieu-Marchand, known in the contest world as ABM, is the first Canadian man to win an Olympic medal in ski slopestyle, capturing bronze at the 2018 Winter Olympics in PyeongChang. Born on March 3, 1994 in Quebec City, he started skiing at age two under the influence of his grandfather and discovered slopestyle at twelve after a friend introduced him to terrain parks. From those early laps, he built a contest career that eventually took him to two Olympic Games, multiple X Games podiums, and a world championship medal — a résumé shaped as much by repeated injury comebacks as by raw talent.... Read more on the Athlete page

Overview and significance Mt. Hood is Oregon’s year-round freeski engine and one of the most influential mountains in North America for progression. S.... Read more on the Location page

Brand overview and significance D-Structure is a rider-founded freeski retailer that helped define Québec’s modern ski culture. The story starts in 2000 on Rue St-Denis in Montréal, where photographers and skiers turned a small pro shop into a home for twin-tips, urban rails, and the then-new “Newschool” movement. A second store opened in 2003 in Québec City, which later became the operational hub.... Read more on the Sponsor page

Brand overview and significance Dalbello is an Italian ski boot specialist founded in 1974 by Alessandro and Giovanna Dal Bello in the town of Asolo, in the Veneto foothills of the Dolomites. From the start, the company focused on one thing only – ski boots – and still produces its boots in its own factory in Italy. That tight focus and local manufacturing are a big part of why Dalbello has become a reference name for all-mountain, freeride and freestyle skiers who care about fit and flex as much as pure stiffness numbers.... Read more on the Sponsor page

Brand overview and significance Marker is one of skiing’s defining binding makers, founded in 1952 by Bavarian engineer Hannes Marker and built around a single idea: reliable, predictable release that lets skiers push harder with confidence. From the first safety-release concepts to modern freeride and touring solutions, Marker has been at the center of how power is transmitted to the ski—and how that power lets go when it should. The brand’s heritage is German alpine engineering; its imprint is global, visible on World Cup courses, the Freeride World Tour, and in everyday resort lines across the world.... Read more on the Sponsor page

Brand overview and significance Orage is a Canadian ski apparel brand founded in 1989 in Montréal by UQAM business student Evelyne Trempe, later joined by Eric D’Anjou. From the start, the company’s identity blended technical mountain performance with a street-influenced style that resonated with freeskiers. Decades on, Orage remains headquartered in Québec and has expanded its footprint in Europe—including a 2024 flagship in Chamonix—while keeping product development tightly focused on skiing.... Read more on the Sponsor page

Brand overview and significance Smith, often referred to as Smith Optics, is one of the defining names in ski goggles and helmets. The company traces its roots to 1965 in Sun Valley, Idaho, when orthodontist and powder skier Dr. Bob Smith built the first thermal-sealed, double-lens ski goggle at his kitchen table to solve fogging issues that plagued early gear.... Read more on the Sponsor page

Brand overview and significance Völkl is one of skiing’s defining names: a Bavarian manufacturer that has been building skis in Straubing, Germany, since the early 1920s and today stands as the country’s last large-scale ski factory. What started as a family workshop making wagons, boats and sleds evolved into a dedicated ski operation, with early models sold under the name “Vöstra,” a contraction of Völkl and Straubing. A century later, the company is still designing and pressing skis in the same town, now as part of the Elevate Outdoor Collective alongside Marker and Dalbello, but with a distinctly German engineering identity and a “Made in Germany” stamp that still means something to many riders.... Read more on the Sponsor page