joypeesh

Brand overview and significance

Capeesh (often seen online as “capeesh fashion house” or Capeesh Supply) is an independent ski apparel and streetwear label created in 2020 by Norwegian freeskier Ferdinand “Ferdi” Dahl and two childhood friends. Born out of park and street skiing rather than a traditional outerwear company structure, the brand is positioned as a rider-led fashion house: part technical outerwear builder, part creative studio, and part community project for skiers who live in baggy pants and belts all winter long.

Instead of chasing mass-market volume, Capeesh works in tight seasonal collections with a clear visual identity: oversized silhouettes, exaggerated cuffs, bold plaids and washed tones, plus visible stitching and details that nod to workwear and vintage snowboard gear. Early on, the woven belt line became a calling card, showing up in park edits and on lift lines well before the outerwear range expanded. By the time insulated jackets and shell pants arrived, the brand already had a recognizable look that slotted straight into the modern freeski aesthetic.

Within the freeski ecosystem, Capeesh sits in the same cultural lane as other rider-founded outerwear labels, but with its own twist: a heavy emphasis on tailoring, cut, and styling as much as on pure tech numbers. Their pieces appear in influential edits, SLVSH games, and Jib League sessions, which means many skiers encounter the brand first on screen, then start spotting it on-hill. For Skipowd.tv viewers, Capeesh is best understood as a small but influential fashion house that treats freeskiing as both sport and style language.

Product lines and key technologies

Even though the brand is compact, Capeesh offers a full ecosystem of on-hill and off-hill pieces. The outerwear line centers on loose-fit jackets like the Revamp and Bombshell, plus insulated silhouettes such as the Big Puffy. These jackets typically use polyester shells with around 10K waterproof and 10K breathable ratings, PFC-free water-repellent treatments, fully taped or critically taped seams, and YKK zippers. Select insulated models use premium synthetic fills like Primaloft Gold around the torso for warmth without excessive bulk, keeping the profile baggy in look but practical in function.

Pants—names like Pantaloni, Fancy Pant and various Deconstructed iterations—follow the same design philosophy. They pair 10K/10K-rated polyester shells with fleece and mesh linings, long inseams, and wide legs that stack naturally over boots. Many models integrate venting, magnet-secured pockets, and the brand’s signature interchangeable Velcro patch system, letting riders swap logo patches or graphics without changing the pant itself. That patch ecosystem extends across some jackets too, making the kit feel modular and collectible.

Beyond outerwear, Capeesh keeps a deep bench of layering and lifestyle pieces: hoodies, “hoodiys,” quarter-zips, crewnecks, long sleeves, tees and ribbed beanies. These are generally cotton or cotton-blend basics sized to match the outerwear’s oversized cut, so a rider can build a fully coordinated look. Accessories—most notably the woven belts—carry low-profile buckles, often magnetic Fidlock closures, and colorways that tie back into the seasonal jackets and pants. Together, the collection functions as a small but cohesive wardrobe rather than a disconnected set of products.

Ride feel: who it’s for (terrains & use-cases)

On snow, Capeesh outerwear is built for park laps, resort jibbing and street missions first, with all-mountain usage as a solid secondary role. The 10K/10K fabric spec and DWR treatment are dialed toward typical resort conditions—cold, dry days, intermittent snow, and the occasional storm session—rather than multi-day backcountry objectives or the wettest coastal climates. In practice, that means you can expect to stay dry through long park days, rail sessions, and normal chairlift cycles, especially when you manage layers correctly underneath.

Fit is a major part of the “ride feel.” Pants run long and wide so they drape over highbacks and ski boots, giving that modern, stacked silhouette that many park skiers want, while still allowing full range of motion for butters, nose blocks and big spins. Jackets are cut loose with dropped shoulders and generous hem lengths that cover you on hand drags and low rail tricks without riding up. The overall experience is best suited to skiers who value style and freedom of movement over ultra-minimalist, race-inspired cuts.

For riders who split their time between resort park, side hits, and occasional tree laps, Capeesh outerwear slots in as an everyday kit that looks right in rail gardens, plaza-style parks, and nighttime sessions under the lights. Those charging high-speed alpine lines in harsh weather or doing full-day touring may prefer higher-spec shells, but a surprising number of all-mountain skiers still choose Capeesh for the blend of comfort, warmth, and expressive silhouette.

Team presence, competitions, and reputation

Capeesh’s credibility is tied directly to its founder. Ferdinand Dahl is not only a designer and co-owner; he is a multi-time X Games medalist and Olympic slopestyle finalist whose skiing has shaped the current era of park and street riding. When he wears Capeesh at major events or in parts, it sends a clear signal about the brand’s authenticity. Viewers spot the pants and belts in footage from Jib League stops and in SLVSH games filmed at locations like Grandvalira, where Dahl’s runs help define the visual identity of the sessions.

The wider “team” is less about a conventional, heavily marketed roster and more about a recurring cast of filmers and skiers appearing across Capeesh edits, the brand’s inspiration page, and collaborative projects. Many of these riders have main hardware sponsors from big ski and energy drink brands, but choose Capeesh for outerwear or belts, reinforcing the label’s status as a culture-first choice rather than a purely commercial one. It’s common to see the gear alongside other core brands in international competition recaps and independent movies.

In community discussions, Capeesh generates strong opinions—exactly what you’d expect from a design-forward brand. Some skiers praise the quality and fit, calling out improved construction over earlier micro-brands, while others debate the aesthetics and the premium price point. That friction is part of its reputation: Capeesh is not trying to please everyone; it is building a distinct look for skiers who want their outerwear to communicate identity as clearly as their trick selection.

Geography and hubs (heritage, testing, venues)

Capeesh is registered in Norway, and that Scandinavian backdrop is visible across its imagery and edits—urban rails, floodlit parks, and long winter nights where outerwear doubles as everyday clothing. Much of the early brand story took shape in and around Norwegian resort parks and street spots, where cold, dry snow and consistent night-skiing conditions influence how riders layer up and how garments must resist abrasion from concrete, metal and icy landings.

As the line has grown, Capeesh has expanded its footprint beyond Norway. International shipping is baked into the online store with dedicated flows for Europe and North America, and the brand partners with core freeski retailers abroad. In Québec, for example, the gear appears on the shelves of D-Structure, a freeski specialist whose own presence on Skipowd.tv and long-running community role make it a natural match for a rider-led clothing house. That shop connection also offers North American customers a more local way to see and size pieces.

On film, Capeesh frequently shows up at destination parks and event venues. One recurring backdrop is Sunset Park Henrik Harlaut by night in Andorra’s Grandvalira area, where SLVSH Cup Grandvalira sessions create high-visibility moments under stadium-style lighting. These settings are not just scenic; they are proving grounds for how the garments move, vent and layer when riders are repeatedly hiking features, filming clips, and skiing into the evening.

Construction, durability, and sustainability

Capeesh’s construction story blends technical function with an explicit commitment to “sustainable and ethical practices” across sourcing, manufacturing and shipping, as outlined in the brand’s own informational pages. In practical terms, that shows up in choices like polyester shells with PFC-free water-repellent treatments, Primaloft Gold insulation in select jackets, and the use of proven hardware such as YKK zippers and magnetic pocket or belt closures designed for long-term reliability.

Pants and jackets lean on 10K/10K membranes, fleece and mesh linings, and careful seam work to balance comfort, warmth and durability. Reinforced cuffs help protect against edge cuts; vent zips and mesh-backed openings are placed to dump excess heat during hikes or street sessions without compromising weather protection. The interchangeable patch system, meanwhile, has an unexpected sustainability angle: by allowing riders to refresh the look of a garment season after season with new patches instead of new pants, it encourages longer product life.

Quality control is supported by collaboration with trusted retailers and ongoing feedback from a demanding core audience. Because many Capeesh customers are filming, hiking, and lapping rails almost daily, any failure in stitching, waterproofing or trims surfaces quickly in the community. The brand’s continued growth in that space suggests that its construction choices are holding up under real-world abuse—though like any 10K/10K street-influenced kit, its strengths lie more in day-to-day resort and park use than in high-altitude expedition contexts.

How to choose within the lineup

Choosing the right Capeesh setup starts with being honest about your climate, how you ski, and how baggy you want your silhouette to be. If you ride cold, dry resorts with lots of park time, insulated jackets like the Big Puffy or similarly warm silhouettes will keep you comfortable through long chairlift rides and night laps. In milder conditions or if you run hot, lighter insulated or shell-style pieces such as the Revamp series pair better with midlayers underneath, giving more control over temperature.

For pants, think about stack and volume. Pantaloni and Fancy Pant styles emphasize the full baggy look, especially when sized up, and work well for riders who value maximum range of motion and a draped profile over their boots. The Deconstructed variants add visual interest through paneling and seam details, and may offer slightly different pocket layouts or patch locations. Riders spending more time in the streets or on harsh rails should prioritize models with reinforced cuffs and consider pairing them with base layers or long thermals for warmth.

Accessories tie the kit together. The brand’s woven belts are a functional upgrade if you like to wear pants low but still need security on big spins and drops; the magnetic buckles are quick to open and close with gloves on. Hoodies, quarter-zips and tees can be chosen based on how they sit under your jacket—many skiers prefer slightly shorter tops under very long jackets to keep movement clean. In all cases, reference the brand’s size charts carefully; Capeesh pieces are intentionally roomy, so many riders stay true to size and still get a relaxed, modern fit.

Why riders care

Riders gravitate toward Capeesh because it feels like an extension of the scene rather than a distant corporation. The person designing and wearing the clothes is the same one stacking clips at high-level events and in influential edits, and that credibility matters in a culture where authenticity is constantly scrutinized. The gear itself walks a line between technical outerwear and fashion: waterproof and warm enough for real winters, yet expressive in cut and detail so it looks as intentional in the city as it does in the park.

For Skipowd.tv users scrolling edits and then heading out for their own laps, Capeesh offers a tangible way to plug into that world—belts that hold up through a full season, pants that match the way modern freeskiing moves, and jackets that photograph well without sacrificing basic functionality. It is not the only path a skier can take, and it won’t suit every budget or taste, but for those who see skiing as a blend of style, community and progression, this small Norwegian fashion house has become one of the clearest visual signatures on snow.

Brand overview and significance

Joystick is a rider-driven freeski accessory brand that focuses on poles, goggles and a tight range of extras built for park and street skiing. Originally launched as Joystick Skiing and later brought under the umbrella of Salt Lake City–based partner Surface Skis, the brand has grown up alongside modern freeski culture rather than the traditional race or rental markets. Instead of chasing every category in snowsports, Joystick concentrates on the touchpoints that matter most to park riders and film crews: poles that feel right in your hands when you’re hiking a rail, goggles that match a rider’s personal style, and mitts that stay dry through long winter sessions.

Within the broader ski industry, Joystick sits firmly in the “core” segment. You won’t see their logo on every rental rack, but you will spot it in independent street films, SLVSH-style games and edits coming from North American park hubs. The brand’s visibility also runs through signature projects: pro model goggles that pay tribute to freeski icons like Phil “B-Dog” Casabon, and limited-edition mitts designed with street specialists such as Alex Hackel. That approach keeps Joystick closely tied to the riders who actually shape park trends, rather than purely to catalog cycles.

For the skipowd.tv audience, that matters because Joystick often appears wherever modern jib culture is strongest. Athletes featured on the platform—riders like Graham Gray, Finley Good, Drew Hooker and others tied to Surface and OS Crew projects—frequently choose Joystick poles as part of their everyday setup. In a world where many accessories feel generic, Joystick’s combination of minimalist product range, rider collabs and long-term freeski roots makes it a recognizable, if niche, name.

Product lines and key technologies

Joystick’s winter lineup is compact and easy to understand. The backbone is a family of ski poles aimed squarely at park and all-mountain freestyle use. Classic fixed-length models such as the Spicoli and Ridgemont are built around durable 5083 aluminum shafts, soft rubber grips, adjustable nylon straps and steel tips, often delivered in graphic packages that stand out on film but remain clean enough for daily resort use. Shorter “park” lengths suit riders who spend hours in the rail garden or hiking stair sets, while longer options give taller skiers and all-mountain riders proper leverage on steeper terrain.

On the vision side, Joystick produces a focused goggle range. Frames like the Tyson and Wayne are modern in shape, designed to offer good peripheral vision and compatibility with helmets without looking oversized. The B-Dog pro model goggle is explicitly framed as a tribute to Phil Casabon, with colorways that echo his signature style and a lens package tuned for park and backcountry filming days. Across the line, the emphasis is on straightforward functionality—reliable lens swaps, anti-fog performance and strap designs that sit securely over beanies and helmets—rather than on endless tech acronyms.

Beyond hardgoods, Joystick’s “Extras” category adds softgoods and accessories that align with the same culture. The Hackel Mitt, for example, uses a heavy-duty 500D nylon shell, a HIPORA waterproof insert, Thinsulate insulation and a leather palm, topped off with a detachable leash and elastic wrist cinch. Neck tubes, masks and hoodies extend the look into everyday wear, but the selection stays narrow enough that each piece feels intentional rather than filler.

Ride feel: who it’s for (terrains & use-cases)

Joystick’s gear is clearly built with freestyle-focused riders in mind. The poles are light and compact enough that they don’t feel like a burden when you’re spinning onto rails, but robust enough to survive repeated drops, stair sets and icy landings. Shorter park models encourage a neutral, centered stance, making it easier to tweak grabs or absorb impact without getting tripped up by overly long shafts.

For all-mountain skiers who still spend most of their time in the park or on side hits, Joystick poles work best in lift-accessed terrain with a mix of groomers, rail lines and natural features—think high-frequency laps at places like Palisades Tahoe or compact night-park layouts. The goggles and mitts match that use-case: large enough fields of view for rail setups and jump in-runs, reliable warmth for winter urban missions, and graphics that look at home in both street clips and resort edits.

If your riding leans more toward big-mountain touring or ski mountaineering, Joystick is less about technical alpinism and more about the creative side of skiing. Their products can absolutely handle freeride lines and sidecountry laps, but the brand’s sweet spot is the skier who sees the mountain as a park—traverses, rollers and cat tracks included.

Team presence, competitions, and reputation

Joystick’s team presence is closely intertwined with the Surface Skis ecosystem and a network of film crews and contest riders. Over the years, Joystick poles and goggles have shown up under athletes in independent movies, OS Crew projects and park edits filmed across North America. Riders featured on skipowd.tv often list Joystick alongside their main ski sponsors, underlining that the brand is part of their everyday kit rather than a token logo.

The brand also connects to headline names through signature products. The B-Dog pro goggle ties Joystick to Phil Casabon’s influential style, while the Hackel Mitt pulls in Alex Hackel’s street credibility. Another example is halfpipe specialist Noah Bowman, who has been highlighted riding a Joystick signature colorway in mainstream media gear breakdowns. These associations, combined with Joystick’s long-term visibility in freeski magazines and core shops, have built a reputation for authenticity: the company is seen as “one of us” by park skiers rather than as a distant corporate label.

While Joystick itself is not a contest organizer, its products are present wherever modern freestyle is scored and filmed: World Cup and X Games riders using their poles in the halfpipe, SuperUnknown-era slopestyle skiers hiking rails with Joystick grips, and film crews capturing street segments in Quebec or the American West. The brand’s reputation rests less on podium counts and more on the idea that if you spend your winter in parks and streets, Joystick understands what you put your gear through.

Geography and hubs (heritage, testing, venues)

Organizationally, Joystick is linked to a Salt Lake City–based ski group via its connection to Surface Skis, placing the brand within reach of classic Utah terrain and a dense park scene. From that base, Joystick’s presence spreads through the places its riders call home and film: Sierra resorts, Pacific Northwest glaciers and Canadian hotspots that appear frequently in skipowd.tv videos.

Edits and athlete profiles referencing Joystick often revolve around North American hubs that have become shorthand for contemporary park and street skiing. Spots like Palisades Tahoe show up in rail-heavy projects and Level 1 SuperUnknown battles, while summer and early-season footage ties the brand to Mount Hood’s park lanes. In Canada, Joystick gear appears in clips from urban missions and resort parks linked to the wider Surface and OS Crew family, and its goggles and mitts are a natural match for cold, high-contrast conditions at destinations such as Whistler-Blackcomb.

This geography matters because it tells you where Joystick prototypes get abused and refined: on real features, in real parks and city streets, under riders who hike the same rail for hours. The brand’s identity is less about a single “home resort” and more about living inside the modern freeski migration between street spots, winter storm cycles and summer glacier sessions.

Construction, durability, and sustainability

Joystick’s construction philosophy leans on proven materials tuned for park abuse. Their park poles are typically built from 5083 aluminum, a grade chosen for a balance of strength and ductility—it can survive the odd bend and tap against rails without shattering. Steel knurled tips bite into firm snow and icy in-runs, while soft rubber grips and adjustable nylon straps prioritize comfort when you’re hiking or skating between features.

On the softgoods side, products like the Hackel Mitt showcase a straightforward, hard-wearing recipe: a 500D nylon shell for abrasion resistance, a HIPORA waterproof insert to keep meltwater and slush out, Thinsulate insulation for warmth, and leather palms that can handle tow ropes, shovels and repeated grabs. The inclusion of detachable leashes and elastic wrist cinches points to real-world use, where riders want to drop mitts temporarily without risking a lost glove on the chairlift.

While Joystick does not promote an extensive sustainability manifesto, the durability of its products is a quiet form of responsibility. Poles that survive multiple seasons of park laps and mitts that hold their structure through repeated winters reduce the need for throwaway replacements. Simple, repairable constructions—bolt-on baskets, replaceable straps and straightforward fabrics—also make it easier for committed riders to keep gear in circulation longer instead of discarding it at the first sign of wear.

How to choose within the lineup

Choosing Joystick gear starts with an honest look at how and where you ski. For poles, park-focused riders who spend most of their time on rails, boxes and jump lines should gravitate toward shorter, fixed-length models like the classic park poles built from 5083 aluminum. Aim for a length that keeps your arms relaxed and elbows slightly bent when you’re standing on flat ground; going too long can feel clumsy during spins and rail tricks.

If your winters mix park laps with deeper all-mountain days, a slightly longer pole from Joystick’s freeride-friendly range can offer better support in chopped snow and longer traverses without sacrificing freestyle maneuverability. In both cases, pay attention to grip feel and strap simplicity—details that matter after hundreds of hikes and landings.

For goggles, think about face shape, helmet fit and local light conditions. Riders who regularly film or ski in variable weather will benefit from frames that offer easy lens swaps and versatile tints, while those who mostly ski bluebird park days can prioritize darker lenses and personal style. When it comes to mitts and gloves, park and street skiers often prefer warmer, more insulated options like the Hackel Mitt for long winter sessions, while all-mountain riders in milder climates may pair lighter mitts with liners to stay adaptable.

Why riders care

Riders care about Joystick because it feels like a brand built from the same sessions they live through: park laps until dark, urban missions in mid-winter and road trips that string together resorts, parks and street spots. Instead of chasing every possible product category, Joystick focuses on doing a few things well and letting its gear speak through the clips and contests where freeski style actually evolves.

For skipowd.tv viewers, Joystick is often a quiet but consistent presence in the background of the skiing they watch most—on the poles that tap rails before a trick, the goggles under a beanie in a night-shoot, or the mitts gripping a shovel during a park build. That combination of straightforward construction, rider-led collaborations and long-standing roots in the freeski scene gives the brand a credibility that outlasts graphics and marketing trends. If your skiing revolves around park, street and creative all-mountain lines, Joystick offers tools that match that mindset: simple, durable and designed for the way modern freeskiers actually ride.