BE Inspired (2016)

Åre, Sweden / Andorra | Active: 2011-present | Known for: X Games big air record, Olympic big air bronze, style-led film projects | Current: active skier and filmmaker working with Armada, Monster Energy and CHIMI, with recent projects including Lo & Behold and ORNADA Sochi did not introduce Henrik Harlaut as a medalist. It introduced him as a force. On the first Olympic freeski slopestyle course in 2014, Harlaut dropped in wearing pants so loose they became part of the run.... Read more on the Athlete page

Profile and significance Philip “B-Dog” Casabon is a Canadian freeski icon from Shawinigan, Québec, whose style-first language—presses, butters, nollies, reverts, and shiftys that breathe—reshaped modern park and urban skiing. He rose through night laps at his local hill, Vallée du Parc, and became one of the most influential riders of his generation by proving that creativity, definition, and flow can outweigh brute force. His cultural footprint is matched by hardware: back-to-back gold medals at X Games Real Ski in 2018 and 2019, plus the 2018 Fan Favorite nod, cemented his status as a peer-elected standard.... Read more on the Athlete page

Brand overview and significance Inspired Media Concepts is a skier-run film imprint founded in 2010 by pro skier Tanner Hall and filmmaker Eric Iberg in Park City, Utah. The mission was simple and radical for the time: put style-forward freeskiing at the center of the story and take it directly to the people. Through rider-led movies, web shows, an online channel, and a grassroots demo tour, Inspired helped define the look and feel of a crucial decade in park, street, and creative all-mountain skiing.... Read more on the Sponsor page