Brand overview and significance Armada is widely recognized as skiing’s pioneering athlete-founded brand. Launched in 2002 by a crew of influential freeskiers and creatives, it set out to build equipment around how modern skiers actually ride—park, powder, streets, and big, natural terrain—rather than filtering innovation through traditional race heritage. The brand’s identity has remained anchored in rider input and film culture, with a product line that mirrors the creative, playful approach that reshaped freeskiing in the 2000s and beyond.... Read more on the Sponsor page
Brand overview and significance Blue Tomato is one of Europe’s leading boardsports retailers, founded in 1988 in Schladming, Austria, by former European snowboard champion Gerfried Schuller. What began as a local snowboard school evolved into a specialty shop and then a pan-European omni-channel retailer serving freeskiers, snowboarders, skateboarders, and surfers. , accelerating store openings while retaining its Alpine roots and rider-first culture; today the corporate footprint spans more than 85 shops across nine countries and a deep online catalog.... Read more on the Sponsor page
Brand overview and significance Dalbello is an Italian ski boot specialist founded in 1974 by Alessandro and Giovanna Dal Bello in the town of Asolo, in the Veneto foothills of the Dolomites. From the start, the company focused on one thing only – ski boots – and still produces its boots in its own factory in Italy. That tight focus and local manufacturing are a big part of why Dalbello has become a reference name for all-mountain, freeride and freestyle skiers who care about fit and flex as much as pure stiffness numbers.... Read more on the Sponsor page
Brand overview and significance Downdays is a European freeski media house that has grown into one of the key reference points for modern ski culture. Founded in 2008 by four friends in Innsbruck, Austria, its original goal was simple and ambitious at the same time: unite the European freeski community and give it its own voice. Under the banner “The Home of Freeski Culture,” Downdays has evolved from a regional web-magazine into a multi-platform brand with a busy website, social feeds, print yearbooks and on-the-ground event presence.... Read more on the Sponsor page
Brand overview and significance Tyrolia is one of skiing’s foundational binding makers. Founded in 1847 in Vienna and now part of the HEAD Group in Schwechat, Austria, the company has spent decades refining how power transfers to the ski—and how that power releases when it should. Tyrolia’s catalog spans race, frontside, all-mountain, freeride/freestyle, junior, rental/demo systems, and touring, making it a true full-line specialist rather than a niche label.... Read more on the Sponsor page