A day skiing in Stockholm city - Harlaut Apparel Winter Collection Shoot
BTS video from a day in the city of Stockholm, Sweden while taking photos for the Harlaut Apparel winter collection' 23 www.harlautapparel.co Filmed by Andrea Cadena & Henrik Harlaut Skiing by Henrik Harlaut, Noah Albaladejo, Yohan Lovey, Isaac Simhon
Henrik Harlaut
Henrik Harlaut, born on August 14, 1991 in Stockholm and raised in Åre, Sweden, is widely celebrated as one of the greatest freestyle skiers of all time. Known by nicknames like “E-dollo” and “Bloody Dollaz,” he brings unmatched creativity, flair, and jaw-dropping technical innovation to the slopes. Henrik’s signature moment came in Aspen at Winter X Games XVII, where he landed the first-ever nose-butter triple-cork 1620 in Big Air, scoring a perfect 50 and securing the gold, along with silver in slopestyle. With a record 13 total X Games medals — 8 gold and 5 silver — he holds the most podiums in skiing history. He has represented Sweden at multiple Winter Olympics, finishing sixth in slopestyle in Sochi 2014 (famously performing with his pants around his knees and a “Wu-Tang is for the children” salute) and earning bronze in Big Air at Beijing 2022. Beyond the Olympics, he claimed silver at the 2019 World Championships (Big Air) and dominated the World Cup circuit, winning the Big Air crystal globe in 2017 with multiple event victories. More than a competitor, Henrik stands out as a cultural icon. His style — from dreadlocks and baggy clothes to fearless trick execution — challenges norms while embodying pure joy and expression. He balances competition, filmmaking (notably in “The Regiment”), and community involvement, remaining a powerful influence shaping freestyle skiing’s evolution.
Isaac Simhon
saac Simhon, nicknamed “EZ Panda”, is a freeskier from Geneva, born in 2000 to Cape Verdean heritage. He gained recognition in urban skiing for his fluid, creative style, especially in Henrik Harlaut’s film Salute. Starting out at La Clusaz and Laax, he now works with brands like K2, Oakley, and Harlaut Apparel. Simhon is known for viewing skiing as therapy and a personal expression, inspiring others with his natural flow
Noah Albaladejo
Noah Albaladejo is a freeskier from Andorra, born in 1992. He made his breakthrough on the international scene by winning the B&E Invitational in 2015 and earning the title of European Skier of the Year the same year. Known for his fluid and creative street and park style, he delivered notable segments with Level 1, Armada, and Monster Energy, including his feature in Real Ski 2020. Noah is also active in the urban freestyle scene, admired for his laid-back approach and precise technique. He is regularly invited to events like the Kimbo Session and collaborates with top riders on ambitious video projects.
Yohan Lovey
Yohan Lovey is a talented freestyle skier from Switzerland who has made a name for himself in the world of freeskiing with his creativity and dedication to the sport. Growing up surrounded by the Swiss Alps, he quickly developed a passion for skiing and began to push his limits at a young age. Known for his smooth style and precise execution, Yohan combines technical tricks with an artistic approach that makes his runs stand out both in competitions and in film projects. Over the years, he has built a reputation as a versatile athlete, comfortable in slopestyle parks, on backcountry jumps, and in big mountain environments. His skiing reflects a balance of control and freedom, where every movement seems to flow naturally. Yohan’s motivation comes not only from competing but also from the joy of exploring new lines and sharing his passion with the skiing community. Whether performing stylish spins, challenging rail sections, or tackling creative features, Yohan continues to evolve as an athlete while inspiring younger skiers. His journey highlights the importance of determination, passion, and love for the mountains, making him a skier to watch in the future of freestyle skiing.
Stockholm
Stockholm, the capital of Sweden, is a city uniquely shaped by its maritime setting across 14 islands and abundant waterways. Often called the “Venice of the North,” it offers an irresistible blend of medieval charm, modern design, and vibrant social life. The Old Town—Gamla Stan—with its winding cobblestone streets, ochre-colored buildings, and imposing Royal Palace creates a captivating historic atmosphere. Contemporary Stockholm pulses with energy through its innovative architecture, stylish urban neighborhoods like Södermalm, and cutting-edge cultural venues. Museums such as the Vasa bring history vividly to life, while the city’s dining scene ranges from cozy traditional eateries to internationally acclaimed gourmet restaurants. Stockholm also embraces green urban planning, with large parks, waterfront promenades, and accessible islands ideal for leisure, walking, or seasonal skating. In winter, the city's waterways often freeze, offering locals and visitors the delight of skating or simply enjoying the crisp, silent beauty of a frozen archipelago. Stockholm thus stands out as a city where past and present harmoniously coexist, delivering both cultural depth and natural serenity.
Harlaut Apparel Co
Harlaut Apparel Co. is a brand started by Henrik Harlaut and his brother Oscar, born from their desire to create apparel inspired by freestyle skiing and streetwear culture. They began without outside funding and gained recognition through their signature “06’ Cargo Snowpants.” Today the label offers a clean range of jackets, pants, tees, and accessories, blending relaxed style with technical design. As a truly independent label, it embodies the creative spirit and authenticity at the heart of freeskiing culture.
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