Brand overview and significance Armada is widely recognized as skiing’s pioneering athlete-founded brand. Launched in 2002 by a crew of influential freeskiers and creatives, it set out to build equipment around how modern skiers actually ride—park, powder, streets, and big, natural terrain—rather than filtering innovation through traditional race heritage. The brand’s identity has remained anchored in rider input and film culture, with a product line that mirrors the creative, playful approach that reshaped freeskiing in the 2000s and beyond.... Read more on the Sponsor page
Brand overview and significance Inspired Media Concepts is a skier-run film imprint founded in 2010 by pro skier Tanner Hall and filmmaker Eric Iberg in Park City, Utah. The mission was simple and radical for the time: put style-forward freeskiing at the center of the story and take it directly to the people. Through rider-led movies, web shows, an online channel, and a grassroots demo tour, Inspired helped define the look and feel of a crucial decade in park, street, and creative all-mountain skiing.... Read more on the Sponsor page