In Due Time - Henrik Harlaut

Åre / Andorra | Active: FIS status active | Discipline: freeski big air, slopestyle, knuckle huck, street filming | Verified: 2022 Olympic big air bronze, 14 X Games medals, 8 X Games golds, 2019 Worlds big air silver | Current: Armada, Monster Energy, Harlaut Apparel, 2026 Olympic team return affected by injury Aspen When The Nose Butter Went Vertical Buttermilk was black around the edges, the Big Air jump cut white under the floodlights. Henrik Harlaut pressed his ski tips into the takeoff, paused on the nose, then released into a triple cork 1620 that looked late until it landed clean. X Games Aspen 2013 turned that trick into freeski language.... Read more on the Athlete page

American ski brand | Founded in 2002 as one of freeskiing’s first athlete-founded companies | Known for: ARV, ARW, Declivity, Whitewalker, Zero Collection, Tanner Hall, JP Auclair, Phil Casabon and Sammy Carlson | Focus: freestyle creativity, freeride progression, athlete-led design and modern skis built for park laps, powder days, side hits, touring missions and video-part culture. 2002 roots: the AR5 rewrites freeski from the inside Armada belongs to the rare group of ski brands that changed not only what people bought, but what they imagined skiing could look like. Founded in 2002, the brand grew out of a moment when freeskiing was pulling away from traditional alpine identity and building its own language through park, street, powder, film parts and athlete-led creativity.... Read more on the Sponsor page

American ski film production studio and media imprint | Founded 2010 in Park City by Tanner Hall and Eric Iberg | Known for: Like a Lion, Inspired TV, Road to Zion, Let It Flow and BE Inspired | Focus: rider led freeski films where style, music, positivity and street influenced creativity became as important as technical tricks. Park City in 2010 and the birth of a skier run media imprint Inspired Media Concepts was created in 2010 by professional skier Tanner Hall and filmmaker Eric Iberg out of Park City, Utah. It was not a ski brand, a gear company or a conventional production house built around clients first.... Read more on the Sponsor page