K2 Presents "Undercover"

Profile and significance Addison “Addie” Rafford is an American freeride skier who has quickly become one of the most exciting new names on the Freeride World Tour. S. East Coast, she brings a mix of hard-snow edge control and big Western terrain confidence to every venue she skis.... Read more on the Athlete page

Profile and significance Krystin Norman is a freetouring and freeride skier who has quietly become one of the most influential community voices in the Pacific Northwest. Splitting her time between high-consequence ski missions in the Cascades and a full-time job as a coffee scientist at Starbucks, she personifies the modern “working pro” model: big mountain lines and film projects balanced with a demanding career in Seattle. Based in North Bend, Washington, she rides primarily out of Crystal Mountain and the surrounding backcountry, where she blends ski mountaineering objectives with playful freeride skiing.... Read more on the Athlete page

Profile and significance Lucy Leishman is a Canadian freeride skier from Nelson, British Columbia, representing the new wave of athletes coming out of the Powder Highway. ” That switch paid off quickly: after moving into freeride, she won the Junior North American Championships and earned a ticket to the YETI Freeride Junior World Championships in Kappl, Austria, where she posted a top-ten finish in Ski Women U-18. Still in her early twenties, she now appears on the Freeride World Tour Qualifier and Challenger circuits, building a résumé that marks her as one of the most promising young big-mountain skiers in Canada.... Read more on the Athlete page

Profile and significance Manon Loschi is a French freeride skier from the Aravis, raised between Thônes and the lifts of La Clusaz. Born in 2002 and shaped by a club culture that prizes mileage in real terrain, she erupted onto the top tier in 2024 with multiple podiums on the Freeride World Tour and became the inaugural women’s winner of the 2025 YETI Natural Selection Ski in Alaska. Her skiing is a clear example of modern freeride: calm, platform-first approaches into big airs, flips and 360s placed where the mountain invites them, and landings driven back to the fall line so the line keeps flowing.... Read more on the Athlete page

Profile and significance Micah Evangelista is a Pacific Northwest freeski and backcountry specialist whose entire approach to skiing is shaped by one mountain: Mt. Baker. Born and raised in the tiny town of Glacier, Washington, he grew up in the shadow of Baker’s storms, learning to move through deep snow, pillows and tight trees long before his name appeared in ski media.... Read more on the Athlete page

Profile and significance Patrick “Paddy” Marsh is a Canadian freeskier whose story traces a classic arc from park contests and small-crew edits to backcountry-focused film projects. C. Timber Tour series.... Read more on the Athlete page

Profile and significance Sam Kuch is a Canadian big-mountain freeskier from Nelson, British Columbia, who has become one of the most talked-about film skiers of his generation. Raised on the stormy slopes above town and now based around the powder-rich Selkirk Mountains, he blends backcountry line choice with full-on freestyle trickery: spins off cliffs, pillow stacks treated like park lines and high-speed airs into tight landings. His breakout came in the late 2010s, when a standout web series part earned him “Discovery of the Year” at the iF3 Festival and launched him from part-time roofer to full-time pro skier almost overnight.... Read more on the Athlete page

Overview and significance British Columbia is one of skiing’s global reference points. From the maritime Coast Mountains to the colder, drier Interior ranges, the province delivers a rare combination of scale, storm frequency, varied snow climates and an events calendar that shapes the sport. Whistler Blackcomb anchors the Coast with North America’s largest lift-served footprint and an enduring freestyle legacy, while the “Powder Highway” corridors through Revelstoke, Golden, Nelson and Rossland add deep, tree-lined terrain and big-mountain faces that film crews and strong locals lap all winter.... Read more on the Location page

Brand overview and significance K2 is one of skiing’s foundational manufacturers, born in Washington State in 1962 and long associated with pioneering fiberglass construction, playful shapes, and a culture that flows easily between racing heritage, freeride, and park. Today the brand designs from the Pacific Northwest with an innovation hub in Seattle, and fields a full ecosystem—skis across piste, all-mountain, freeride, freestyle, and touring; boots ranging from three-piece freestyle shells to BOA®-equipped all-mountain and hybrid-touring models; plus poles and skins. On Skipowd, our curated hub for K2 groups the brand’s stories, edits, and rider projects in one place for quick reference.... Read more on the Sponsor page