This is Armada: Sammy Carlson

Tigard, Oregon, USA | Active: 2004-present | Known for: X Games slopestyle gold, switch triple rodeo 1260, backcountry freestyle films | Current: veteran film-driven freeskier working with Armada and Quiksilver, with recent projects in Alaska and British Columbia July light, a weather hold, and a trick nobody had stamped. The jump sat there after the contest plans fell apart, a 110-foot feature built for the Sammy Carlson Invitational and left behind by bad timing. Sammy Carlson used the empty runway the way he has always used extra space: not to cruise, but to test the ceiling.... Read more on the Athlete page

Overview and significance British Columbia is one of skiing’s global reference points. From the maritime Coast Mountains to the colder, drier Interior ranges, the province delivers a rare combination of scale, storm frequency, varied snow climates and an events calendar that shapes the sport. Whistler Blackcomb anchors the Coast with North America’s largest lift-served footprint and an enduring freestyle legacy, while the “Powder Highway” corridors through Revelstoke, Golden, Nelson and Rossland add deep, tree-lined terrain and big-mountain faces that film crews and strong locals lap all winter.... Read more on the Location page

Brand overview and significance Armada is widely recognized as skiing’s pioneering athlete-founded brand. Launched in 2002 by a crew of influential freeskiers and creatives, it set out to build equipment around how modern skiers actually ride—park, powder, streets, and big, natural terrain—rather than filtering innovation through traditional race heritage. The brand’s identity has remained anchored in rider input and film culture, with a product line that mirrors the creative, playful approach that reshaped freeskiing in the 2000s and beyond.... Read more on the Sponsor page