This Is Armada : Maude Raymond
Its been over 8 years since we first partnered up with Maude Raymond. If you put Maude’s skiing DNA under a microscope and you’ll find an exact match with Armada’s: creativity, style, passion, and love. This Is Maude www.ArmadaSkis.com
Maude Raymond
Maude Raymond, born in 1987 in Montreal and now based in Mammoth Lakes, California, is a Canadian freeskier known for her smooth, creative, and elegant style, equally comfortable in the park, on groomers, or in the backcountry. She began with ski racing and diving before fully dedicating herself to freeskiing as a teenager, notably in Whistler. A member of the Armada team for over fourteen years, she shares her unique vision of the mountains through films, series, and artistic projects. After facing several serious injuries, she turned to content creation, with projects like her web series “Maad Maude,” and now focuses on explorative, expressive skiing. Today, she stands as an inspiring figure in women’s freeskiing, always seeking authenticity and freedom.
Armada
Armada was born in 2002 from a vision shared by a small group of professional skiers and friends, including Tanner Hall, JP Auclair, Julien Regnier, and photographer Chris O’Connell. Frustrated by big traditional brands that didn’t understand the booming needs of freestyle and freeride skiing, they decided to build their own company, dedicated to this new generation of skiers. Their goal was simple: design skis by riders themselves to push limits in parks, powder, and big mountain terrain. Based in Costa Mesa, California, Armada quickly earned a reputation for its innovative, independent spirit. It developed iconic models like the ARV for freestyle and the JJ for backcountry. Thanks to the direct involvement of its founders in design and marketing, the brand cultivated an authentic, rebellious image closely tied to freeski culture. Even today, Armada remains true to the legacy left by its founders, keeping passion and creativity at the heart of its identity.
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