Brand overview and significance Pret Helmets is a Park City, Utah–born protection brand focused on lightweight, low-profile ski and snowboard helmets—and, more recently, integrated goggles. Founded in 2010 and shaped by riders and engineers from the Wasatch community, Pret’s calling card is fit and feel: helmets that “disappear” in use yet meet modern safety expectations. Within freeski culture, the company shows up on storm days in Little and Big Cottonwood, on park laps, and in backcountry zones where long approaches and rapid transitions punish heavy or poorly ventilated lids.... Read more on the Sponsor page