Phil Casabon & Mike Hornbeck's

Profile and significance Mike Hornbeck is an American freeski icon from Michigan whose street-first approach, butters and presses helped define the look of modern park and urban skiing. Rising through the mid-2000s film era, he became one of the most recognizable riders in Level 1’s catalog with standout appearances in titles like Realtime, After Dark, and other projects that centered style and originality over podiums. A long-time member of the Armada team, he later carried his aesthetic into rider-led web parts and brand pieces that many skiers still study frame by frame.... Read more on the Athlete page

Profile and significance Philip “B-Dog” Casabon is a Canadian freeski icon from Shawinigan, Québec, whose style-first language—presses, butters, nollies, reverts, and shiftys that breathe—reshaped modern park and urban skiing. He rose through night laps at his local hill, Vallée du Parc, and became one of the most influential riders of his generation by proving that creativity, definition, and flow can outweigh brute force. His cultural footprint is matched by hardware: back-to-back gold medals at X Games Real Ski in 2018 and 2019, plus the 2018 Fan Favorite nod, cemented his status as a peer-elected standard.... Read more on the Athlete page

Overview and significance Michigan is the Midwest’s most complete blend of park culture, night-ski volume, and lake-effect powder missions. ) trades height for snowfall, catching deep pulses off Lake Superior. That contrast lets freeskiers build trick lists midweek, then chase soft landings when the north turns on.... Read more on the Location page

Brand overview and significance Armada is widely recognized as skiing’s pioneering athlete-founded brand. Launched in 2002 by a crew of influential freeskiers and creatives, it set out to build equipment around how modern skiers actually ride—park, powder, streets, and big, natural terrain—rather than filtering innovation through traditional race heritage. The brand’s identity has remained anchored in rider input and film culture, with a product line that mirrors the creative, playful approach that reshaped freeskiing in the 2000s and beyond.... Read more on the Sponsor page

Brand overview and significance K2 is one of skiing’s foundational manufacturers, born in Washington State in 1962 and long associated with pioneering fiberglass construction, playful shapes, and a culture that flows easily between racing heritage, freeride, and park. Today the brand designs from the Pacific Northwest with an innovation hub in Seattle, and fields a full ecosystem—skis across piste, all-mountain, freeride, freestyle, and touring; boots ranging from three-piece freestyle shells to BOA®-equipped all-mountain and hybrid-touring models; plus poles and skins. On Skipowd, our curated hub for K2 groups the brand’s stories, edits, and rider projects in one place for quick reference.... Read more on the Sponsor page

Brand overview and significance Monster Energy is a global beverage brand that became a fixture in freeski culture by backing athletes, contests, and film projects across park, pipe, street, and big-mountain skiing. Launched in the early 2000s by the company now known as Monster Beverage Corporation, the “claw” logo migrated from motocross and skate into winter sports and quickly showed up on helmets, sled decks, and banners at major venues. In skiing, Monster’s value is less about hardware and more about platform: funding rider-driven media, supporting athlete travel, and amplifying edits so lines and tricks reach audiences far beyond a single premiere.... Read more on the Sponsor page