This is Armada: Sammy Carlson

03:44 min • 13/02/2019

Sammy Carlson, who just permanently relocated to Revelstoke, BC, discusses his lifelong passion to ski and to always keep it fun. "It's an honor to get to ski for armada and try to add to the legacy of all the riders before me" -Sammy Carlson armadaskis.com

Athlete Presentation

Athletes

Sammy Carlson

Locations

British Columbia

Sammy Carlson

Profile and significance

Sammy Carlson is a U.S.-born, Revelstoke-based freeski icon whose career bridges park innovation and backcountry mastery. Raised near Mount Hood and forged by endless laps at Timberline, he first stormed the contest scene with technical slopestyle runs and history-making tricks—most famously the first switch triple rodeo (2010)—before pivoting to film and deep-snow freestyle. The hardware is undeniable: X Games Slopestyle gold in 2011, three straight X Games Real Ski Backcountry golds from 2013 to 2015 (with a Fan Favorite sweep in 2015), and a FIS World Championships slopestyle silver at Deer Valley in 2011. Over the same arc he became the face of rider-led backcountry projects, headlining “The Sammy C Project” with Teton Gravity Research and later releasing “Over Time,” “GROWN,” and “ECHO,” statement pieces that codified a surf-informed, pillow-stacking style.

Today his name signals two things at once: innovations that changed what’s possible—switch takeoffs in real mountains, buttered doubles on natural rolls—and a movement language that any progressing skier can study. You can see the blueprint clearly in his clips: calm entries, patient pop, early grab definition, landings that read centered and inevitable. That clarity, plus a rare stack of medals across Slopestyle, Big Air, and Real Ski, makes Carlson one of the most influential freeskiers of his era.

Competitive arc and key venues

Carlson’s competitive résumé traces freeskiing’s evolution. He broke through in the late 2000s with X Games Slopestyle silvers (2007, 2009), added bronzes (2010 slopestyle, 2011 big air), and sealed the park chapter with Slopestyle gold at Aspen. Then he proved that film-grade creativity could be judged: Real Ski Backcountry golds in 2013, 2014, and 2015, where his precision on natural features outpointed the field and his 2015 Fan Favorite vote showed how strongly the audience responded. In parallel he collected World Championships silver in slopestyle at Deer Valley, confirming that his method traveled from edits to the start gate.

The places tied to his name explain the skiing as well as any podium. Timberline on Mount Hood delivered repetition and switch comfort, the raw materials for a first-in-history switch triple rodeo and years of technical slopestyle. Aspen Snowmass provided the broadcast-stage pressure where he took Slopestyle gold and later showcased creative takes on features under floodlights. Basing in British Columbia anchored the second act: the storm cycles and terrain above Revelstoke Mountain Resort turned into a classroom for pillow lines, wind, and speed management that define his Real Ski and film segments. Spring trips to Mammoth Mountain added XL build cadence and wind reads that sharpen big-feature timing when he wanted to return to jumps at scale.

How they ski: what to watch for

Carlson skis with economy and definition. Into a lip—sculpted or natural—he stays tall and neutral, sets rotation late, and locks the grab before 180 degrees so the trick breathes and the axis reads cleanly. On natural takeoffs he starts butters from the ankles and hips instead of an upper-body lean, which is why his nose-butter doubles feel suspended rather than forced. In pillows and cutbanks he favors lines that preserve speed, entering features square and exiting with shoulders aligned so momentum survives for the next move. Landings show soft ankles and hips stacked over feet; even on consequential terrain, recoveries look unnecessary because edge pressure is organized early.

On rails—less frequent in recent years but still visible—the same grammar holds: square entries, long-enough presses and backslides to be unmistakable, and quiet surface swaps that keep the base flat through kinks. Whether the backdrop is a contest jump, a Real Ski kicker in the trees, or a spine, the takeaways are consistent and teachable.

Resilience, filming, and influence

Film seasons are the backbone of Carlson’s legacy. “The Sammy C Project” reframed him from contest winner to backcountry author, pairing booters and technical lines with the same patient setups that worked in slopestyle. “Over Time” (with CK9 Studios) extended the language—pillow stacks, fall-line airs, switch takeoffs in places that once looked too chaotic—while “GROWN” and “ECHO” kept the focus on honest speed and compositions that show approach, slope angle, and body organization. That visual honesty is why riders and coaches still pause his footage for breakdowns; the shots teach as much as they impress.

His influence also runs through product and events. With Armada he shaped the Whitewalker series (116/121), pow-focused twins that reward buttered takeoffs and centered landings without folding at speed. Apparel with Quiksilver and long-standing support from Oakley and Monster Energy helped fuel a career built as much on films as on podiums. The through-line is intent: rather than chase every start list, he picked formats that rewarded touch and storytelling, then used films to raise the ceiling on what “slopestyle in the backcountry” could look like.

Geography that built the toolkit

Place explains the method. Mount Hood’s Timberline allowed nearly year-round repetition, perfect for codifying switch approaches, late sets, and clean grabs. Aspen’s stage at Aspen Snowmass added long decks, TV timing, and wind management under lights. The interior of British Columbia—anchored around Revelstoke—layered storm snow, pillows, and complex terrain where speed choice matters more than spin count. When spring jump blocks called for XL timing, Mammoth provided consistent shapes and the headwinds/tailwinds that decide whether a trick reads cleanly. Trace that map and you can see fingerprints in every clip: local-hill repetition, broadcast composure, and deep-snow decision-making that holds up at half speed.

Equipment and partners: practical takeaways

Carlson’s current toolkit reflects his skiing. The Armada Whitewalker series gives a balanced, press-friendly platform that still tracks when you need to carry speed into a second feature; the 121 shines on storm days, the 116 covers most of the season. Outerwear and support from Quiksilver, optics from Oakley, and energy backing from Monster Energy round out a program built for film blocks and selective starts.

For progressing skiers, the hardware lessons mirror the footage. Choose a true twin with medium flex that you can press without folding, a mount close enough to center for neutral switch landings, and a tune that detunes contact points just enough to reduce hookiness while keeping reliable bite on the lip. Keep binding ramp angles neutral so you aren’t tipped into the backseat. More important than any single product is the process his parts model: film laps, compare shoulder alignment and hip-to-ankle stack against a short checklist, and repeat until calm entries, patient pop, early grab definition, and square-shoulder exits become automatic.

Why fans and progressing skiers care

Fans care about Sammy Carlson because his skiing ages well. The clips prize timing, organization, and line design over noise, whether the camera is on a pillow stack in Revelstoke, a sunset jump at Mount Hood, or an Aspen feature built for prime time. Progressing skiers care because the same choices are teachable on normal resorts and real snowpacks: organize early, let the trick breathe, and land on edges you already prepared. Add the résumé—X Games Slopestyle gold, three Real Ski Backcountry golds with a Fan Favorite sweep, and a World Championships silver—and you get both proof and a path. In an era that demands creativity and craft, Carlson remains a reliable reference for how to make freeskiing look inevitable.

British Columbia

Overview and significance

British Columbia is one of skiing’s global reference points. From the maritime Coast Mountains to the colder, drier Interior ranges, the province delivers a rare combination of scale, storm frequency, varied snow climates and an events calendar that shapes the sport. Whistler Blackcomb anchors the Coast with North America’s largest lift-served footprint and an enduring freestyle legacy, while the “Powder Highway” corridors through Revelstoke, Golden, Nelson and Rossland add deep, tree-lined terrain and big-mountain faces that film crews and strong locals lap all winter. The province’s Olympic pedigree runs through Vancouver 2010, when alpine events ran at Whistler Creekside and freestyle/snowboard events at Cypress Mountain near Vancouver, a legacy that still influences infrastructure and culture today. Add the Canadian stop of the Freeride World Tour on Kicking Horse’s Ozone face in Golden and April’s World Ski & Snowboard Festival in Whistler, and British Columbia stands out as a complete destination for park riders, storm chasers and big-mountain skiers alike.

If you’re planning with skipowd.tv in mind, start with our regional overview at skipowd.tv/location/british-columbia/, then deep-dive into places like Whistler-Blackcomb and Revelstoke to match terrain character with your goals.

Terrain, snow, and seasons

BC skis in two broad archetypes that overlap at the edges. The Coast (Sea-to-Sky) is maritime: frequent, deep storms, dense snow that buries features and keeps landings forgiving, and big alpine bowls linked to sheltered mid-mountain trees for storm riding. The Interior (Selkirks, Monashees, Purcells, and the BC Rockies) leans colder and drier, with lighter powder that lingers in glades for days, steeper couloirs on north aspects, and ridgeline chutes that reward precise timing. Expect wind-buffed chalk on exposed faces after high pressure, and classic cedar–hemlock forests that ski beautifully during refills.

Seasonality is a strength. Coastal operations typically spin from late November into spring; Interior peaks hit their stride January through February when snowpacks are cold and reset often, then transition to long, film-friendly windows and corn cycles in March and April. Touring is world-class across the province, but nowhere more concentrated than Rogers Pass in Glacier National Park between Revelstoke and Golden, where a winter permit system manages access alongside highway avalanche control. Knowing these regional rhythms lets you plan by aspect and elevation instead of chasing a single “perfect” week.

Park infrastructure and events

Freestyle has deep roots here. Whistler’s build teams have long produced graded lines that serve everyone from progression laps to advanced jump and rail features; on the Interior circuit, Big White’s TELUS Park runs season-long setups with lighting and an active calendar, and Sun Peaks maintains a 10-acre park with multiple zones and late-hours laps at “Base Camp” under the Sundance chair (Sun Peaks Terrain Parks). SilverStar, Whitewater and RED supplement with rotating rail gardens and jump lines that flex with storms and temperature windows. The upshot is reliable repetition across multiple mountains—ideal for trick lists, filming, and team camps.

Event pedigree is equally robust. Kicking Horse in Golden hosts the Freeride World Tour on the Ozone venue each winter—a high-consequence face that has become decisive in the overall title race (FWT Kicking Horse; resort event hub). Whistler’s World Ski & Snowboard Festival each April blends on-snow competitions with film, photo and music, turning the village into a week-long end-of-season celebration (WSSF). The 2010 Olympic legacy persists, with freestyle and snowboard history at Cypress Mountain and alpine heritage at Whistler Creekside.

Access, logistics, and on-mountain flow

Gateways align to your itinerary. Vancouver (YVR) feeds Whistler via the Sea-to-Sky Highway; Kelowna (YLW) and Kamloops (YKA) position you for Big White, SilverStar and Sun Peaks; Cranbrook (YXC) and Calgary (YYC, in Alberta) are practical for Fernie, Kimberley and other southeast stations; Revelstoke and Kicking Horse typically involve a drive on the Trans-Canada from Kelowna or Calgary. Winter driving in BC crosses high passes and avalanche corridors—check DriveBC and provincial winter driving guidance before setting out, and pad schedules during storm cycles.

Flow tips by archetype help. At Whistler, storm mornings favour treeline pods and mid-mountain zones; as visibility improves, step to the alpine and stitch bowls to trees top-to-bottom. At Revelstoke, manage legs and time by pod (Gondola, Stoke, Ripper) to stack vertical efficiently and save Last Spike cruises for late-day exits. At Kicking Horse, respect ridge closures and high-consequence gullies; patient timing around patrol work unlocks the best lines. In the Kootenays (Whitewater and RED), tree spacing and aspect reading are everything—follow patrol updates and seek colder aspects after clear nights.

Local culture, safety, and etiquette

BC’s ski culture combines polished resort ops with a grounded, avalanche-aware community. Avalanche Canada publishes daily public forecasts across the province and aggregates real-time observations via the Mountain Information Network. If you plan to tour or exit resort boundaries, arrive with beacon, shovel, probe, partners who know rescue, and a current read of the regional bulletin. Rogers Pass access is governed by a Winter Permit System to coordinate with highway artillery control—review the rules before you go and pick up permits at the Discovery Centre when required (Parks Canada – Rogers Pass).

Inside the ropes, closures and “routes” matter—many marked routes are ungroomed and can involve avalanche exposure. Deep-snow tree wells are a recurring hazard in BC’s conifer forests; ski with a visible partner, carry a whistle, and refresh tree-well awareness through resort safety pages. Park etiquette follows Smart Style everywhere: call your drop, hold a predictable line, and clear the landing and knuckle immediately. On the coast and in the Interior alike, you’ll find hospitable towns and strong coffee culture; respect wildlife corridors, quiet hours, and winter driving rules so communities keep welcoming visiting crews.

Best time to go and how to plan

For storm chasing, January and February stack the odds across the province—choose coastal if you like deeper, denser resets and forgiving landings, or target the Interior if you prefer colder powder and tree skiing that holds quality for days. March is the all-rounder: more daylight, mature park builds, alpine access that improves between fronts, and a steady rhythm for filming. Event chasers can aim for early February in Golden to catch the Freeride World Tour and early-to-mid April in Whistler for WSSF (Whistler event listings).

Build itineraries by corridor to minimise transit. A Coast week based in Whistler mixes alpine bowls with park laps and easy village logistics. An Interior loop—Revelstoke, Kicking Horse, Whitewater/RED—delivers classic trees and chutes with manageable drives; book lodging early for weekend changeovers and monitor mountain passes on DriveBC. Park-focused crews can base in Kamloops or Kelowna and bounce between Sun Peaks and Big White’s TELUS Park under consistent temps. Wherever you go, start each day with resort ops pages for wind holds and staged openings, then adjust by aspect and elevation as light and weather shift.

Why freeskiers care

Because British Columbia lets you develop—and showcase—every part of modern freeskiing in one province. You can stack legit park laps on pro-built lines, drop consequential in-bounds chutes, then step into world-class touring terrain the next morning. The events calendar keeps the community sharp, the safety ecosystem is mature and accessible, and the terrain mix—from cedar pillows to alpine faces—never runs out. For progression, filming, or the trip of a lifetime, BC remains a benchmark.

Brand overview and significance

Armada is widely recognized as skiing’s pioneering athlete-founded brand. Launched in 2002 by a crew of influential freeskiers and creatives, it set out to build equipment around how modern skiers actually ride—park, powder, streets, and big, natural terrain—rather than filtering innovation through traditional race heritage. The brand’s identity has remained anchored in rider input and film culture, with a product line that mirrors the creative, playful approach that reshaped freeskiing in the 2000s and beyond. In March 2017, Amer Sports acquired Armada, bringing the label into the same winter portfolio as other major ski manufacturers while preserving its athlete-led philosophy and distinct design language.

Armada operates from the Wasatch and the Alps, with day-to-day brand life connected to Park City Mountain in Utah and a European hub near Innsbruck. That cross-Atlantic footprint helps shape a catalog that feels at home in North American freeride zones and on the varied snowpacks and park scenes of the Tyrol. Culturally, Armada remains closely tied to athlete films, creative web series, and team projects—touchstones that communicate the skis’ intended feel as much as spec sheets do.

Product lines and key technologies

Armada’s lineup is organized by intent, not marketing buzzwords. The ARV/ARW family represents the brand’s all-mountain freestyle DNA; Declivity and Reliance (directional all-mountain) serve resort skiers who want confidence at speed and on edge; Locator targets fast-and-light touring; and signature freeride shapes such as the Whitewalker translate film-segment creativity to deep snow and mixed terrain. Within those families, Armada refines behavior with a set of in-house technologies that have become calling cards.

Two construction ideas stand out. First, rocker/camber profiles like AR Freestyle Rocker and EST Freeride Rocker blend long, forgiving rockered zones with positive camber underfoot to preserve edge hold. Second, base and sidewall details tune how the ski releases and smears: Smear Tech adds subtle 3D beveling in the tips and tails for drift, pivot, and catch-free butters, while AR75/AR100 sidewalls and tailored cores (including lightweight Caruba in touring models) balance mass reduction with damping and strength. Together these choices explain why Armada skis often feel both lively and composed—easy to pivot yet trustworthy when speed comes up or the snow gets choppy.

Ride feel: who it’s for (terrains & use-cases)

If you like your all-mountain laps to include side-hits, switch landings, and a bit of exploration off the groomer, Armada’s ARV/ARW models are designed for you. They’re energetic, smearable, and predictable in variable resort snow, with enough camber to carve cleanly back to the lift. Resort chargers who prioritize directional stability and precise edge feel will gravitate toward Declivity and Reliance: more metal and more length options yield a calmer ride on hardpack, while still keeping the Armada “surf” in soft conditions. For backcountry skiers who want to keep the uphill efficient without giving up fun on the way down, the Locator series blends low weight with real-snow suspension. And on storm days and film-project lines, signature freeride shapes like Whitewalker are aimed at powder, pillows, and wind-affected steeps where you want loose, pivotable tips, supportive platforms, and confident landings.

Team presence, competitions, and reputation

Armada’s reputation rides on the shoulders of its athletes as much as its skis. Over the years, names like Henrik Harlaut, Phil Casabon, and Sammy Carlson have defined the brand’s look and feel—style-first skiing that still handles real-mountain speed and impact. That visibility spans major events like the X Games and high-profile film releases, reinforcing Armada’s role as a tastemaker for park, street, and backcountry-freestyle aesthetics. The roster’s breadth—from urban icons to big-mountain specialists—helps keep the catalog honest: new designs trace back to specific needs revealed in segments, contests, and long-day resort laps.

Geography and hubs (heritage, testing, venues)

Armada’s U.S. presence is tied to the Wasatch—easy access to long season mileage, park laps, and storm cycles near Park City Mountain and the Cottonwood canyons. In the Alps, the scene around Innsbruck gives the team fast access to varied venues like Axamer Lizum and the Golden Roof Park, useful for repeatable park testing and quick condition changes. Historic filming staples like Mammoth Mountain continue to influence sizing, rocker lines, and the playful-but-capable feel that many skiers now expect from all-mountain freestyle shapes.

Construction, durability, and sustainability

Armada pairs wood cores and fiberglass/carbon laminates with sidewall constructions that vary by intent. All-mountain freestyle models use thicker edges and reinforcement underfoot to handle rails and landing zones; directional models lean into torsional stiffness and damping for edge fidelity; touring models deploy Caruba cores, strategic rubber/titanal binding mats, and lighter edges to keep mass down without making the ride nervous. On the softgoods side, the brand publishes “Honest Social Responsibility” notes outlining material choices in apparel and gear. For hardgoods, a two-year warranty applies to skis and most equipment, a standard that signals baseline confidence in materials and build. While any ski can be damaged by rails, rocks, or improper mounts, Armada’s construction playbook is tuned for the mix of freestyle creativity and resort mileage its audience demands.

How to choose within the lineup

Start with where and how you ski most. If your days blend carving with side-hits, trees, and the occasional lap through the park, look to the all-mountain freestyle family with waist widths in the upper-80s to mid-90s for a balanced daily driver. If you spend more time at speed on firm snow, directional all-mountain models with metal reinforcement and slightly longer radii will feel calmer and more confidence-inspiring on edge. If you tour, match Locator widths to your snowpack and objectives: narrower for long approaches and mixed conditions; wider for soft-snow zones and mid-winter storm cycles. Powder-first skiers who still like to trick and slash should consider signature freeride shapes with loose, rockered tips/tails and sturdy platforms underfoot. Size for your intent: freestyle-oriented riders often pick slightly shorter for maneuverability; directional and touring skiers typically size to nose/forehead or longer for stability and float.

Why riders care

Armada matters because it helped define what “modern” skiing feels like—and continues to translate that feel into products that make sense for real resort laps, backcountry tours, and deep days. The brand still reads like a dialogue between athletes and engineers: skis that pivot and smear when you want, yet bite and track when you need; graphics and shapes that look the part in a park edit but stand up to chunder at 3 p.m. Whether you arrive through contest clips, a team movie, or a storm cycle backcountry mission, the through-line is the same: creative expression backed by functional engineering. That combination keeps the label relevant to skiers who value both style and substance, from first chair corduroy to last-light pillow stacks—and it’s why Armada has a lasting footprint across freeski culture as well as everyday resort skiing.

This is Armada: Sammy Carlson

Athletes

Locations

Sponsors

Sammy Carlson

British Columbia

Recommended Videos