Brand overview and significance HOTLAPS is a ski-focused YouTube and social channel led by filmmaker Andrew Gayda, best known for ultra-close follow-cam work that captures park and freeride skiing from a skier’s eye. Rather than functioning as a traditional gear brand, HOTLAPS operates as a creative label and filmmaking style—tight framing, precise timing, and long, flowing lines where the camera moves with the rider. The approach has become a fixture at marquee freeski gatherings and sessions, from spring park weeks to elite competitions, helping athletes and fans experience tricks, speed, and terrain transitions with unusual intimacy.... Read more on the Sponsor page
Brand overview and significance Monster Energy is a global beverage brand that became a fixture in freeski culture by backing athletes, contests, and film projects across park, pipe, street, and big-mountain skiing. Launched in the early 2000s by the company now known as Monster Beverage Corporation, the “claw” logo migrated from motocross and skate into winter sports and quickly showed up on helmets, sled decks, and banners at major venues. In skiing, Monster’s value is less about hardware and more about platform: funding rider-driven media, supporting athlete travel, and amplifying edits so lines and tricks reach audiences far beyond a single premiere.... Read more on the Sponsor page