American action camera and snow filming brand | Founded 2002 by Nick Woodman | Known for: HERO cameras, MAX 360 capture, HyperSmooth stabilization, Quik editing, helmet mounts, chest mounts and ski pole POV systems | Focus: helping skiers, riders, athletes and film crews capture immersive first person skiing from resort laps to Freeride World Tour faces and backcountry film segments. 2002 surf frustration that became the default ski POV GoPro is not a ski manufacturer, crew or traditional film studio. It is an action camera brand that changed how skiing is recorded, shared and remembered.... Read more on the Sponsor page
Ski-focused follow-cam studio and social media channel | Led by filmmaker Andrew Gayda | Known for: ultra-close park follow cams, long flowing lines, raw snow sound, Cardrona edits, Mammoth clips, Stubai sessions, Mount Hood projects, Kimbo Sessions, SuperUnknown and athlete-led park content | Focus: bringing viewers inside modern freeskiing by skiing with the athlete instead of watching from the fence. Andrew Gayda and the follow-cam language behind HOTLAPS HOTLAPS is not a ski manufacturer, outerwear label, resort pass or traditional film studio. It is a ski media identity built around one of the most difficult and recognizable forms of modern freeski filming: the follow cam.... Read more on the Sponsor page
American ski film production studio | Conceived in 1999 by Josh Berman and based in Denver | Known for: annual freeski films, SuperUnknown, Romance, Turbo, Refresh, Pleasure, Zig Zag and Full Circle | Focus: documenting freestyle skiing with rider first cinematography, street creativity, park progression, backcountry travel and a talent pipeline that keeps new voices visible. 1999 Denver origins and the camera pointed at newschool skiing Level 1 is one of the defining production studios in freeskiing. Conceived in 1999 by Josh Berman, the company was created to document the rise of freestyle skiing at the exact moment twin tips, terrain parks, urban rails and newschool style were changing the sport.... Read more on the Sponsor page
American energy drink and action-sports sponsor | Launched in 2002 by Hansen Natural | Known for: black-and-green claw logo, X Games visibility, Monster Army, freeski athletes, street edits, park contests and backcountry film projects | Focus: funding athletes, amplifying ski media and turning freestyle, freeride and youth culture into a global sports platform. 2002 cans, black-and-green branding and the rise of the claw Monster Energy is not a ski manufacturer, crew or film studio, but it has become one of the most visible sponsor brands in modern freeskiing. Launched by Hansen Natural in 2002, the brand entered action sports with a loud identity: black cans, green claw marks, heavy event branding and a marketing language built around intensity rather than traditional beverage advertising.... Read more on the Sponsor page