Swedish snow outerwear brand | Founded in 2008 and developed by Ridestore in Gothenburg | Known for: colourful jackets, pants, bibs, base layers, fleeces, goggles and accessories | Focus: direct to consumer snow gear shaped by rider feedback, park style, resort comfort and accessible mountain outfits From Swedish imported gear to a rider led outerwear brand Dope Snow grew from a simple frustration: two Swedish brothers, Emil and Linus, struggled to find the kind of snow gear they wanted to ride in. The project began in 2006 with imported products that were difficult to access in Sweden, then developed into an in-house snowwear brand launched in 2008. That origin gives Dope a different identity from legacy alpine outerwear companies.... Read more on the Sponsor page
American action camera and snow filming brand | Founded 2002 by Nick Woodman | Known for: HERO cameras, MAX 360 capture, HyperSmooth stabilization, Quik editing, helmet mounts, chest mounts and ski pole POV systems | Focus: helping skiers, riders, athletes and film crews capture immersive first person skiing from resort laps to Freeride World Tour faces and backcountry film segments. 2002 surf frustration that became the default ski POV GoPro is not a ski manufacturer, crew or traditional film studio. It is an action camera brand that changed how skiing is recorded, shared and remembered.... Read more on the Sponsor page
Austrian-American ski equipment brand | Founded in 1950 by Howard Head | Known for: Head Standard, Worldcup Rebels, Supershape, KORE, CRUX, Oblivion, Joy, Raptor, Formula, Kaliber, Tyrolia bindings, EMC, Graphene and race-dominant World Cup systems | Focus: high-performance ski systems for racing, carving, freeride, touring, freestyle, resort progression and complete winter equipment. Howard Head and the metal ski that changed the sport HEAD Ski is one of the most important brands in the history of skiing. The company was founded in 1950 by Howard Head, an aeronautical engineer who looked at wooden skis and believed ski construction could be radically improved with metal and laminated materials.... Read more on the Sponsor page
Austrian energy drink, sports and media powerhouse | Red Bull Energy Drink launched in Austria in 1987 | Known in skiing for: Red Bull PlayStreets, Unrailistic, Cold Rush, Linecatcher, Infinite Lines, The Ultimate Run, athlete projects, Red Bull TV and global event production | Focus: turning ski progression into films, contests, urban courses, athlete stories and high-impact media moments that reach far beyond the core mountain audience. 1987 Austria and the energy drink that became a sports media empire Red Bull is not a ski manufacturer, boot brand, binding company or outerwear label. It is an Austrian energy drink company that became one of the most influential sports media and event engines in the world.... Read more on the Sponsor page
Scandinavian mountain-resort operator | Founded in 1975 in Sälen | Known for: six Swedish and Norwegian ski destinations, lift passes, lodging, ski schools, rentals and year-round activities | Focus: making Nordic mountain travel easier to access through one integrated resort network shaped by fifty years of alpine tourism From 37 cabins in Sälen to the SkiStar name in 2001 SkiStar began in Sälen on 20 August 1975, when brothers Mats and Erik Paulsson acquired a small holiday village with 37 cabins and a ski slope at Lindvallen. The company did not start as a ski manufacturer, a clothing brand or a media crew. It was built around a practical Nordic question: how can a mountain destination make skiing, accommodation and travel feel simple enough for families and repeat visitors to return year after year?... Read more on the Sponsor page
Swiss watch brand | First launched in 1983 as a colourful Swiss Made second watch | Known for: accessible design, artist collaborations, Proteam athletes, freeride sponsorship and Swatch Nines | Focus: using timekeeping, creativity and sport culture to connect watches with skiing, snowboarding and action sports communities worldwide 1983 plastic watches with a Swiss industry rescue story Swatch is a Swiss watch brand whose importance goes far beyond a simple accessory logo. The first Swatch appeared in 1983 during a period when the Swiss watch industry was under pressure from lower-cost quartz competitors. Nicolas G.... Read more on the Sponsor page
Norwegian snow protection brand | Founded in Trysil in 2000 by skiers, snowboarders, paddlers and designers | Known for: helmets, goggles, eyewear, body protection and technical apparel | Focus: high performance protection for race, freeride, resort, park, bike and paddle sports Trysil garage roots and the Sweet Protection idea Sweet Protection is a Norwegian protection brand whose ski identity starts in Trysil, not in a corporate design office far from the mountains. The company was officially founded in 2000, but its roots reach back to the late 1980s, when founder Ståle N. Møller began shaping boards and protective equipment in his parents garage.... Read more on the Sponsor page