GAME 9 || Max Moffatt vs. Mikkel BK || SLVSH CUP GRANDVALIRA '25
Max Moffatt
Profile and significance
Max Moffatt is a Canadian freeski specialist whose blend of technical rail mastery and measured amplitude has made him a mainstay in slopestyle and big air finals. Born in 1998 and developed through Canada’s high-performance system, he emerged onto the global scene with a World Cup slopestyle win at Seiser Alm/Alpe di Siusi in 2019, then consolidated his reputation with a silver medal in Ski Slopestyle at X Games Aspen 2022. Those results, combined with multiple World Cup podiums including a 2024 slopestyle podium at LAAX, place him among the most reliable all-conditions rail riders on tour. Moffatt’s competitive profile is reinforced by a complete trick vocabulary spun both ways and a habit of squeezing extra difficulty out of rails where others conserve. For fans and progressing skiers, he represents the modern slopestyle archetype: creative line selection, clean execution under pressure, and a style that reads well on TV and in person.
Competitive arc and key venues
Moffatt’s breakthrough came in January 2019 with a World Cup gold at Seiser Alm, historically one of the most flow-oriented slopestyle courses in Europe. He has since accumulated World Cup podiums and consistent finals appearances across venues that reward technical rails and precise jump management. In January 2022 he stepped onto one of the sport’s biggest stages, taking slopestyle silver at X Games Aspen on the Buttermilk course inside Aspen Snowmass/Buttermilk. That same winter he represented Canada at the Olympic Winter Games Beijing 2022, competing in slopestyle and big air under the lights and scaffolding that defined the urban-style big air venue; his participation at Beijing 2022 established him as an Olympic-level contender and broadened his profile beyond core audiences. In 2024 he added a podium at LAAX, a park renowned for world-class rail architecture and creative features, further validating the strength of his rail-first approach on Europe’s benchmark terrain parks.
How they ski: what to watch for
Moffatt’s defining trait is rail difficulty layered onto smart line choice. He frequently opens with technical entries—switch approaches, gap-to-rail transfers, and blind change combinations—that set a high base score before he ever leaves the ground on the jump line. Watch for him to incorporate pretzel exits, surface swaps, and high-spin dismounts without sacrificing board-on-rail control. On jumps he’s balanced rather than reckless, favoring both-way doubles in the 1440–1620 range and upping risk only when the scoring window demands it. Judges reward his variety: both-direction spins, grabs held to the bolts, and course usage that squeezes an extra feature or an extra change onto a rail. The result is a run profile that feels dense with trick content yet remains readable and clean to the finish corral.
Resilience, filming, and influence
Like most top freeskiers, Moffatt’s career has required resilience—weather holds, re-runs, and the inevitable knocks that come with learning new variations at speed. His competitive consistency over multiple winters, particularly after the 2019 breakthrough, speaks to a patient, process-driven approach rather than boom-or-bust risk. While he’s known foremost for contest performance, he also shows up in progressive park and rail showcases, including specialty events that emphasize creativity and presentation. That crossover matters: slopestyle trends increasingly flow from experimental sessions back into judged formats, and athletes who contribute in both spaces often push the meta forward. Moffatt’s rail choices—clean, exacting, and deliberately high-difficulty—are an instructive template for younger riders learning to score without gambling their whole run on one huge send.
Geography that built the toolkit
Moffatt’s foundation runs through Ontario club culture and Canada’s national system. Early repetitions at Caledon Ski Club, a private club north-west of Toronto with dedicated terrain-park programming, gave him a high-volume environment for fundamentals. From there, time spent in European park strongholds—LAAX and Seiser Alm—helped refine his rail repertoire on long, feature-rich courses with judges who reward technical nuance. In North America, recurring laps at Buttermilk exposed him to the pressure cooker of X Games finals and top-tier build quality that lets athletes attempt the kind of switch-on, high-spin rail tricks he’s known for. That mix—Ontario repetition, Swiss precision, Italian flow, and Colorado contest polish—shows through in how he links rails and how confidently he manages speed on the final jump.
Equipment and partners: practical takeaways
Moffatt skis on Liberty Skis, a brand whose freestyle shapes prioritize lightweight swing weight and dampening that pays off on both rails and jump sets. For viewers trying to translate sponsor talk into on-snow feel, Liberty’s park-oriented models emphasize edge hold for takeoffs and stable landings without dulling the ski’s willingness to pivot on rails. His eyewear partner, XSPEX, is a Canadian brand whose goggles and sunglasses target clarity and quick lens swapping, useful when light changes between practice, qualis, and finals. The broader lesson isn’t about copying his exact setup; it’s about matching your equipment to venue realities. If your local hill is rail-heavy with short run-ins, weight and swing dynamics matter more than big-mountain stability. If you’re chasing jump progression, prioritize predictable pop and platform on landings—the attributes that help Moffatt keep grabs locked while maintaining speed for the next feature.
Why fans and progressing skiers care
Max Moffatt matters because he embodies the direction modern slopestyle is heading: dense rail difficulty, both-way spin literacy, and runs built to score in any weather window. His X Games Aspen silver and World Cup podiums show the competitive ceiling; his steady finals presence shows the floor. For fans, he’s an easy watch—smooth style, clean landings, and a knack for making complex rail sequences look inevitable. For skiers learning to evaluate or emulate elite slopestyle, he demonstrates that you don’t have to send the absolute biggest spin to build a winning score if your rails are impeccably difficult and your variety is complete. Track him at LAAX, Seiser Alm, and Buttermilk, and keep an eye on Olympic-cycle events after Beijing 2022; his profile suggests more podium-capable seasons ahead, particularly on courses that reward technical precision from the first kink to the final booter.
Mikkel Brusletto Kaupang
Profile and significance
Mikkel Brusletto Kaupang (often known simply as “Mikkel BK”) is a Norwegian freeski athlete born in 1999 and associated with the club Geilo IL. He has emerged as a standout in park and rail skiing, particularly within film segments and invitational formats rather than a traditional medal-heavy World Cup record. His nickname “BK” suggests a brand identity in the freeski media scene, and his strong presence in edits and sponsorships hint at a rising rider whose value is both creative and competitive. :contentReference[oaicite:1]{index=1}
Competitive arc and key venues
Mikkel BK’s FIS profile shows him active in World Cup and European Cup slopestyle and big air starts, though not yet consistently a podium threat. For example, his 2022 and 2023 results show qualification appearances and top-10 places in Europe, but few headline medals. :contentReference[oaicite:2]{index=2} His media visibility, however, is high within the rail/park sphere: an edit titled “Mikkel BK slides through Geiloparken” emphasises how he is being recognised as “one of the finest rail technicians in the game”. :contentReference[oaicite:3]{index=3} Key venues for him include Geiloparken in Geilo (Norway) for rail video work, plus park jumps in Europe that support his transition from rail-specialist to competition runs.
How they ski: what to watch for
Mikkel BK is known for a rail-and-park-oriented style rich in tech: look for switch entries, down-rails, shallow in-runs, and creative link lines rather than just jump amplitude. His posts highlight “tube technician” skills, meaning tight adaptation to metal ledges and rails where edge control, speed conservation and creative exit strategy matter. In jumps he appears to prioritise flow and edit-friendly visuals—clean landings, modifiers that change trick silhouette, and fluid transitions between features. Want to study him? Watch how his upper body stays quiet, how he mounts features with minimal arms, and how he holds grabs long enough to change the camera’s reading of the trick.
Resilience, filming, and influence
While he may not yet have the medal cache of the top halfpipe or big air specialists, his influence is already growing via video parts, brand sponsorships and creative projects. His Instagram profile shows “ski @monsterenergy” in the bio, signalling visibility and market value. :contentReference[oaicite:4]{index=4} For young skiers focused on park/rail and content creation, his journey indicates that competitive success and media presence are both relevant—and that you can build influence even if you are not yet topping World Cup podiums.
Geography that built the toolkit
Being from Geilo, Norway, gives Mikkel BK access to a strong park and rail infrastructure in the Norwegian winter season. That regional base supports high-volume practice on features suited to his style. The fact that his highlight edit centres around Geiloparken underscores how a local terrain park becomes a training ground for media and rail skills. When he travels for contests and creative filming, he carries that timing and control into larger formats, which helps him bridge the gap between park/rail origins and higher-stakes jumps or slopestyle courses.
Equipment and partners: practical takeaways
His public sponsorship with Monster Energy suggests he is part of a brand ecosystem that values visibility and style. For skiers inspired by his path, the practical message is clear: if your terrain is rails and parks, choose a twin-tip setup with strong edge durability, mount near center for switch and both-direction tricks, prioritise grind durability and transition capability. And if you build video output—whether edits or social short-formats—you increase your profile beyond contest results.
Why fans and progressing skiers care
Mikkel BK matters because he exemplifies the park/rail specialist who can use creativity, media and strong technical control to build a career. For fans, his clips are fun, clean and richly textured—rail hits you want to rewind, clean transitions you want to study. For progressing skiers, his model shows that you don’t need to start by chasing 1440s and super-scaffolding jumps; you can build mastery where you are (park/rails), document your run-in, control speed and look good doing it—and then translate that into competitive visibility. His career is still evolving, which makes him a name to watch.
Sunset Park Henrik Harlaut by night
Overview and significance
Sunset Park Henrik Harlaut is Grandvalira’s floodlit night snowpark in the Peretol area of Grau Roig, Andorra—a purpose-built, progression-friendly venue named in collaboration with one of freeskiing’s most influential riders. It’s designed for repetition after dark: dependable lighting, compact laps, and a rotating mix of jibs and jumps that stay consistent when evening temperatures lock in the speed. Within the Pyrenees, it’s a standout because you can finish a full day elsewhere on the mountain and still stack productive park attempts under lights. For the resort-wide context, start with Grandvalira’s snowparks hub and the destination overview on Visit Andorra. Inside our own ecosystem, see skipowd.tv/location/andorra/ and the daytime counterpart at skipowd.tv/location/sunrise-park-xavi/ for planning a two-park routine.
What makes Sunset Park special is the cadence. Cold night air stabilizes lips and in-runs, the floodlights keep sightlines clean, and the footprint is compact enough to turn “one more lap” into twenty. Crews can film clips with a consistent look and feel, run coaching drills without crossing half a mountain, and wrap a day of freeride or slopestyle elsewhere with high-quality repetitions in Peretol.
Terrain, snow, and seasons
The park sits alongside the Peretol pistes in the Grau Roig sector at mid-to-high resort elevation by Pyrenees standards. Typical Andorran winters mix Atlantic and Mediterranean weather, bringing quick refreshes and frequent freeze–thaw swings. Nights are the equalizer. As temperatures drop, groomed lanes and salted takeoffs hold a predictable sheen, and the snow stays fast and shapeable—ideal for timing pop and landing stance. When high pressure takes over, you’ll get classic, firm corduroy on the approach early in the session, softening gradually as the evening wears on.
Operational windows vary by season, but the pattern is consistent: afternoon into night sessions on a posted schedule, with feature count scaling to the snowpack. Expect a more jib-forward vibe early winter when base depth is building, then fuller jump lines as coverage grows through mid-season. Always check the resort’s park status before heading over from another sector to make sure the lights are on and the set is live.
Park infrastructure and events
Sunset Park Henrik Harlaut is built around a clean progression ladder. You’ll typically find a small/medium line with boxes, rails, and rollers for first hits, plus medium tables, hips, and creative steel for advancing riders. The shaping philosophy is repetition first: tidy lips, long forgiving landings, and lines that let you take two or three features in sequence, then reset quickly. Rail gardens rotate regularly so there’s always a new puzzle to solve even if you’re lapping the same lane for an hour.
Event energy is grassroots and rider-led. Expect cash-for-tricks evenings, club meetups, and filming nights rather than stadium-scale contests—exactly the kind of sessions that help you progress without sacrificing flow for show. For bigger features or daytime slopestyle variety, pair a day at El Tarter’s flagship park with Sunset Park at night; for fundamentals, run a Sunrise Park Xavi morning in Grau Roig and return to Peretol after dinner to lock in muscle memory under the lights.
Access, logistics, and on-mountain flow
Base your evening in Grau Roig/Peretol for the shortest approach. If you’re already skiing elsewhere in Grandvalira, plan a mid-afternoon transit so you arrive as features open and lips have set. Driving from Andorra la Vella or Encamp is straightforward; parking and local shuttle details are posted on Grandvalira’s site. Because this is a night venue, think “arena” logistics: layer for static time between laps, bring a pocket scraper for quick speed fixes, and swap to a clear or low-light goggle lens before lights come on.
Flow is simple and efficient. Start with a two- or three-feature circuit in the smaller line to calibrate speed and wax, then move to the medium tables and more technical rails once the in-runs feel automatic. When you need a reset, take one groomer lap on the adjacent piste to re-center your timing, then drop back in. If you’re filming, bank the most technical tricks in the first hour under the lights—when surfaces are crisp—then pivot to creative lines and presses as the snow softens slightly later in the session.
Local culture, safety, and etiquette
Sunset Park is compact and popular, so Park SMART rules are non-negotiable. Inspect first; call your drop loudly enough to be heard; hold a predictable line; and clear landings and knuckles immediately. Give shapers room when ropes are up—they’re preserving speed for everyone. Expect a healthy mix of locals, visiting crews, and coached groups; be patient with teaching lanes and slot your laps so takeoffs don’t bunch up.
Nightlighting helps, but shadows and glare can still hide ruts. Take one speed-check hit on any feature you haven’t ridden under lights before, and detune rail contact points while keeping edges sharp enough for firm corduroy. Inside resort boundaries you’re far from avalanche terrain, yet closures and signage still matter—respect any temporary feature or lane closures when the crew is doing touch-ups or safety changes.
Best time to go and how to plan
Mid-winter is prime. Late January through early March usually delivers the coldest, most repeatable night surfaces and the fullest feature sets. Early season is ideal for building rail mileage on smaller sets; spring brings forgiving dusk laps that are perfect for learning new tricks at lower speeds before the lights click on. The winning routine is a two-park day: daytime slopestyle in El Tarter or progression at Sunrise Park Xavi, dinner and a quick tune, then a two-hour focused session at Sunset Park to lock in what you learned.
Check the Grandvalira snowparks page each afternoon for that night’s operating plan, confirm lift access in Grau Roig/Peretol, and pack for cold-soaked stops between laps. If your crew includes non-park skiers, point them to nearby groomers or timing-friendly meeting spots so you can reconvene easily without leaving the lights.
Why freeskiers care
Because Sunset Park Henrik Harlaut turns evening hours into high-value progression. You get reliable lighting, crisp night surfaces, and fast laps on a compact, well-shaped set—plus the freedom to combine it with Grandvalira’s daytime parks for a full, park-first itinerary. If your goal is to learn fast, film clean, and keep momentum when the sun goes down, this is the Pyrenees venue that makes it happen.
Monster Energy
Brand overview and significance
Monster Energy is a global beverage brand that became a fixture in freeski culture by backing athletes, contests, and film projects across park, pipe, street, and big-mountain skiing. Launched in the early 2000s by the company now known as Monster Beverage Corporation, the “claw” logo migrated from motocross and skate into winter sports and quickly showed up on helmets, sled decks, and banners at major venues. In skiing, Monster’s value is less about hardware and more about platform: funding rider-driven media, supporting athlete travel, and amplifying edits so lines and tricks reach audiences far beyond a single premiere. For Skipowd readers, our curated hub for Monster Energy pulls those stories together in one place.
At competition level, Monster’s presence is visible on the world’s most-watched stages. The brand is a named partner at X Games events, including Aspen’s winter edition, with title integrations on Big Air and SuperPipe segments that keep freeskiing front-and-center for a mainstream audience. Combined with a deep roster of athletes and a grassroots pipeline, Monster has helped bankroll a generation of clips and projects that shaped modern freeski style.
Product lines and key technologies
Monster’s “products” for skiers are twofold: beverages and media infrastructure. On the beverage side, the lineup spans the classic Monster Energy range, sugar-free options like Ultra, coffee blends under Java, and hydration-oriented Rehab—formats riders choose for long travel days, dawn call times, or late-night rail sessions. On the media side, the brand runs dedicated snow news and athlete pages, plus the Monster Army development program (Monster Army) that gives emerging skiers a route to small stipends, exposure, and eventual pro support.
The real “tech” is distribution and continuity. Monster’s content operation turns contest weeks and filming windows into year-round storytelling: pre-event previews, daily recaps, and athlete features that keep freeskiers in the broader sports conversation. That consistency has helped edits from core hubs break out of niche channels and reach new viewers who might never attend a premiere or follow a film tour.
Ride feel: who it’s for (terrains & use-cases)
Translate “ride feel” to culture: Monster shows up wherever skiers want volume and visibility. Park and slopestyle crews benefit from athlete travel and media support that keep jump lines and rail gardens in view all winter. Big-mountain and backcountry riders leverage the same amplifiers for spine shoots, wind-lip sessions, and sled-accessed zones. For grassroots skiers, Monster Army functions as an on-ramp—local edits and regional podiums can become invitations, product flow, and small travel budgets that make the next step possible.
Practically, skiers tap Monster’s platforms around the cadence of a season: early-preseason park laps, mid-winter contest blocks, spring build weeks, and Southern Hemisphere or glacier sessions. The through-line is repetition and reach—support that helps riders stack attempts, refine style, and put the best version of a trick or line in front of the world.
Team presence, competitions, and reputation
Monster’s freeski roster blends icons, contest winners, and film specialists—most visibly at X Games, where the brand’s partnership and athlete presence span SuperPipe, Slopestyle, Big Air, and newer formats like Knuckle Huck. Recent seasons in Aspen saw Monster-backed skiers and snowboarders rack up headline results across the program, validated by the brand’s own event recaps and athlete features. Beyond podiums, Monster’s support of style leaders and legacy projects—think multi-year film arcs with Scandinavian and Québec crews, or rider-led street projects—gives skiers room to pursue the parts that influence technique and aesthetics for years.
The pipeline matters as much as the top end. Monster Army highlights junior and up-and-coming riders, publishes results, and showcases standout edits, creating a credible path from local scenes to international rosters. That continuity—grassroots to global—underpins the brand’s reputation inside the sport.
Geography and hubs (heritage, testing, venues)
On-snow, Monster’s winter footprint tracks freeski infrastructure. In North America, Aspen hosts X Games on Buttermilk’s courses under the Aspen Snowmass umbrella (Buttermilk), stacking high-mileage training and broadcast-grade venues in one valley. West Coast film crews cycle through Mammoth Mountain and coastal British Columbia, while the Alps and Scandinavia add spring and late-season looks that show up in team edits. In Québec, hometown hills and night parks feed the scene; you’ll even see Monster projects roll through compact venues like Vallée du Parc when storylines call for local roots.
Between tours, Monster uses city-based touchpoints and festivals to premiere or promote projects, then folds those stories back into athlete pages and season recaps so they remain discoverable long after a live event.
Construction, durability, and sustainability
For a beverage brand embedded in outdoor sport, responsibility shows up in packaging and operations. Monster’s corporate reporting outlines steps such as recyclable aluminum as the primary package, efficiency improvements in manufacturing, and sustainability targets published in annual updates (Sustainability Reports). On the events side, large activations coordinate with venue partners to manage sampling, waste, and energy use—pragmatic measures that matter at scale when contests and festivals bring thousands of fans to alpine towns.
From an athlete’s viewpoint, durability is cultural: consistent budgets, long-term relationships, and support for serviceable projects (from street trips to heli windows) keep skiers productive through full seasons, not just headline weeks.
How to choose within the lineup
If you’re picking a Monster can for ski days, think context. Sugar-free Ultra variants suit riders who want flavor without added sugar; classic Monster Energy is a familiar choice for long travel days or early starts; coffee blends (Java) make sense for base-area mornings. Hydration-forward options (Rehab) are useful for spring sessions when temps rise. As with any caffeinated drink, match intake to your tolerance and hydrate—especially at altitude and during high-output days.
If you’re an aspiring rider looking for support, study Monster’s athlete pages and the Monster Army program: publish clean edits, compete regionally, and keep results and clips organized so you can be found. For coaches and filmers, align output with the season’s storytelling windows—contest weeks, park build cycles, and spring features—so your work lands when the audience is paying most attention.
Why riders care
Skis and boots define how you turn; brands like Monster help define whether the wider world sees what you did. By underwriting athletes, events, and films—particularly around anchor venues like Aspen—the company has amplified freeski progression from rope-tow nights to global broadcast. Add a visible presence at X Games, a credible grassroots pipeline in Monster Army, and year-round content that keeps freeskiing in front of non-core audiences, and you get a sponsor that materially supports the sport’s culture—not just with logos, but with the resources that let skiers stack laps, film lines, and share them widely.
SLVSH
Brand overview and significance
SLVSH (pronounced “slash”) is a ski-culture brand and media outlet founded around a simple but powerful idea: bring the playground game of “HORSE” into the park and freeski scene by matching tricks between rivals and letting the video tell the story. The brand was co-founded by notable freeskiers Matt Walker and Joss Christensen as a way to inject creative freedom and fun into a culture increasingly dominated by judged contests. SLVSH has grown into an internationally recognized format and community hub, with apparel, video series, and global event tie-ins. For skiers who care about park laps, jib battles, street features and rider-vs-rider formats, SLVSH offers a unique, peer-driven alternative to traditional competition.
Product lines and key technologies
SLVSH is not a ski manufacturer; its core “product” is content and community. Under the SLVSH banner you’ll find the game format (head-to-head trick matching), video episodes, event series (such as SLVSH Cups) held at terrain parks and resorts, and a streetwear line including hoodies, hats and accessories. The apparel is often co-branded and available globally (e.g., via abstractmall storefronts). On the media-side, the brand uses filming and editing techniques suited to the park environment—tight follow-cams, rapid cuts, and multi-angle battles—to emphasise trick detail, reaction, and rhythm. The key “technology” is the format itself: no judges, just call a trick, the opponent lands (or doesn’t), someone gets a letter, first to spell SLVSH loses. This simplicity underpins the brand’s appeal.
Ride feel: who it’s for (terrains & use-cases)
SLVSH speaks directly to park, urban, and freestyle-oriented skiers who ride rails, boxes, jumps and street features and who value creativity, fun, and peer challenges. If you’re in the terrain park, enjoying jib setups, chasing friends on the rail line, or filming match-ups with your crew, SLVSH fits. The ride feel is loose, expressive and informal—less about maximal speed or big-mountain consequences, more about style, line choice, trick creativity and session banter. It’s ideal for skiers who view park laps as culture rather than contest rounds, and who like a format they can play with friends, record, and share.
Team presence, competitions, and reputation
SLVSH has cultivated credibility via its athlete-led foundation and the adoption of its format by parks and resorts worldwide. Games and match-ups featuring high-profile skiers such as Joss Christensen, as well as grassroots entries, have helped the brand stay relevant. Its video series on YouTube show head-to-head match-offs at terrain parks from North America to Europe (e.g., SLVSH Cup Grandvalira). The reputation is of a brand that keeps skiing fun, accessible and peer-to-peer oriented—contrasting with high-stakes judged contests. While it may not carry the prestige of an Olympic or World Cup circuit, for the park scene it holds a meaningful place.
Geography and hubs (heritage, testing, venues)
SLVSH has roots in the modern park and freestyle community rather than a single geographic resort heritage. Its match-format videos and events have taken place at venues such as Penken Park (Austria) and the SLVSH Cup at Grandvalira (Andorra). The global reach includes U.S. park locations (such as Park City, Utah). Because the format is portable and doesn’t require infrastructure beyond a terrain park, the brand’s geography spans many popular freestyle hubs. It channels the spirit of open-session, game-driven skiing across continents.
Construction, durability, and sustainability
In the media and culture context, SLVSH’s durability is shown in its staying power—over a decade of match-games, videos, community visits and product drops. The game format remains relevant to emerging skiers and seasoned stylers alike. Sustainability-wise, the brand emphasises participation and simplicity. Because the barrier to entry is low (rent features, film a game), the format scales without large production overheads. On the apparel side, there is limited public data on material sustainability; the focus remains cultural rather than manufacturing. For the skier-viewer, the lasting value is the format and community more than a tangible gear asset.
How to choose within the lineup
If you’re a skier wanting to get involved: start by watching SLVSH videos to see how the format plays out in parks you know. Then arrange games with your crew—pick a feature, call tricks, record. Aim to replicate the style and pace you’ve seen so that your own edits look crisp and fun. If you’re a park or resort looking to partner: host an official SLVSH Cup or branded match session, film for social, invite riders of varying levels. For apparel: drop a hoodie or shirt from the SLVSH line if you’re into ski-street style and want a brand that signals park credibility.
Why riders care
Because skiing should be fun, peer-driven and expressive. SLVSH removes the intimidation of judged contests and replaces it with a format nearly any skier can join. It brings friends, features and filming together in a way that emphasises trick creativity, risk-taking and fun—whether you’re a 270 board-slide novice or a back-flip rail veteran. Its brand cues—bold graphics, playful identity, video match-ups—resonate with skiers who spend equal time filming, lapping features and pushing style. For the park crew, the hill is the playground and SLVSH gives you the rules, the format and the vibe.
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