Brand overview and significance Monster Energy is a global beverage brand that became a fixture in freeski culture by backing athletes, contests, and film projects across park, pipe, street, and big-mountain skiing. Launched in the early 2000s by the company now known as Monster Beverage Corporation, the “claw” logo migrated from motocross and skate into winter sports and quickly showed up on helmets, sled decks, and banners at major venues. In skiing, Monster’s value is less about hardware and more about platform: funding rider-driven media, supporting athlete travel, and amplifying edits so lines and tricks reach audiences far beyond a single premiere.... Read more on the Sponsor page
Brand overview and significance SLVSH (pronounced “slash”) is a ski-culture brand and media outlet founded around a simple but powerful idea: bring the playground game of “HORSE” into the park and freeski scene by matching tricks between rivals and letting the video tell the story. The brand was co-founded by notable freeskiers Matt Walker and Joss Christensen as a way to inject creative freedom and fun into a culture increasingly dominated by judged contests. SLVSH has grown into an internationally recognized format and community hub, with apparel, video series, and global event tie-ins.... Read more on the Sponsor page