Performance optics brand | Motocross roots from the early 1980s and revived in 2012 | Known for: Snowcraft, Norg, HiPER lenses and athlete-led snow products | Focus: high-contrast vision, adaptable lenses and distinctive goggle design for skiing and snowboarding Motocross Americana became a snow-optics platform 100% began in motocross during the early 1980s, when its logo appeared on factory-racing equipment. The brand returned in 2012 and expanded from its two-wheel identity into cycling, mountain biking, BMX, sports eyewear and eventually snow. That history is important because 100% did not emerge from a traditional ski-industry background.... Read more on the Sponsor page
Danish freeski and snowboard crew | Founded in 2021 by riders and creatives who wanted to make something of their own | Known for: urban edits, handycam fisheye filming, BB Goggles, BB Shades, limited apparel and the Bungee Breakers Open in Trysil | Focus: DIY street riding, community events, raw Scandinavian snow culture and rider funded film projects 2021 in Denmark and the bungee powered street idea Bungee Breakers is not a ski manufacturer, boot company or traditional production studio. It is a Danish freeski and snowboard crew that grew from a simple idea: make something of their own with riders, cameras, street spots and the kind of DIY energy that usually appears before the industry notices. The official story places the start in 2021, when the crew broke onto the scene with urban riding, old handycam footage and fisheye visuals that felt closer to skate videos than polished resort marketing.... Read more on the Sponsor page
American snowboard brand | Founded in Vermont in 1977 by Jake Burton Carpenter | Known for: boards, boots, bindings, outerwear, Step On and The Channel | Focus: building complete snowboarding systems while supporting riders, events and access to boardsports worldwide Jake Burton Carpenter and the Vermont barn that changed snowboarding Burton began in 1977, when Jake Burton Carpenter started building snowboards in Vermont. The company grew during a period when many ski areas still refused snowboard access, so its history is tied to both product development and the long push to make riding accepted at resorts. Burton did not invent sliding sideways on snow, but it became one of the companies that turned an improvised idea into a global sport with dedicated equipment, professional riders, contests, films and a distinct culture.... Read more on the Sponsor page
Norwegian rider-led freeski apparel and streetwear label | Founded in 2020 by Ferdinand “Ferdi” Dahl and two childhood friends | Known for: baggy pants, woven belts, Big Puffy, Bombshell, Revamp, Fancy Pant, Pantaloni, interchangeable patches, oversized silhouettes and park-street styling | Focus: clothing for skiers who treat outerwear as part of the trick, the edit, the crew and the visual language of modern freeskiing. Norwegian park roots and the fashion house idea Capeesh Fashion House, also known online as Capeesh Supply, is not a ski manufacturer, binding company or traditional outerwear giant. It is an independent Norwegian ski apparel and streetwear label created in 2020 by freeskier Ferdinand “Ferdi” Dahl and two childhood friends.... Read more on the Sponsor page
American freeski manufacturer | Founded in 1995 by Jason Levinthal and built around the early twin-tip revolution | Known for: Bacon, Chronic, Tom Wallisch Pro, Blend, Honey Badger, Optic, Vision, Pandora, Sakana, Pescado, Blade and the Traveling Circus culture | Focus: playful, creative skis for park, street, freeride, powder, touring and skiers who want the mountain to feel less serious and more possible. 1995 garage roots and the birth of a freeski attitude LINE Skis is one of the defining brands in modern freeskiing. The company was founded in 1995 by Jason Levinthal, at a time when skiing was still heavily shaped by racing, straight skis, traditional technique and a narrow idea of what the sport should look like.... Read more on the Sponsor page
Danish ski and watersports retailer | Founded under the Nautic name in 1982 | Known for: Copenhagen and Herning stores, ski gear, snowboard equipment, bootfitting, ski service and Scandinavian Team Battle support | Focus: connecting Danish riders with equipment, advice and year-round snow culture. From Nautic roots to One Open Sky One Open Sky is not a ski manufacturer, crew or film studio. It is a Danish retailer with a strong winter-sports and watersports identity, best understood as a shop and service platform for skiers, snowboarders, surfers and outdoor users.... Read more on the Sponsor page