American ski brand | Founded in 2002 as one of freeskiing’s first athlete-founded companies | Known for: ARV, ARW, Declivity, Whitewalker, Zero Collection, Tanner Hall, JP Auclair, Phil Casabon and Sammy Carlson | Focus: freestyle creativity, freeride progression, athlete-led design and modern skis built for park laps, powder days, side hits, touring missions and video-part culture. 2002 roots: the AR5 rewrites freeski from the inside Armada belongs to the rare group of ski brands that changed not only what people bought, but what they imagined skiing could look like. Founded in 2002, the brand grew out of a moment when freeskiing was pulling away from traditional alpine identity and building its own language through park, street, powder, film parts and athlete-led creativity.... Read more on the Sponsor page
American energy drink and action-sports sponsor | Launched in 2002 by Hansen Natural | Known for: black-and-green claw logo, X Games visibility, Monster Army, freeski athletes, street edits, park contests and backcountry film projects | Focus: funding athletes, amplifying ski media and turning freestyle, freeride and youth culture into a global sports platform. 2002 cans, black-and-green branding and the rise of the claw Monster Energy is not a ski manufacturer, crew or film studio, but it has become one of the most visible sponsor brands in modern freeskiing. Launched by Hansen Natural in 2002, the brand entered action sports with a loud identity: black cans, green claw marks, heavy event branding and a marketing language built around intensity rather than traditional beverage advertising.... Read more on the Sponsor page
American glove and winter handwear brand | Founded 1907 in Aberdeen, South Dakota and renamed Wells Lamont in 1914 | Known for: leather work glove heritage, White Mule, HydraHyde leather, insulated ski gloves, mittens, ski straps, Hipora liners and practical snow hand protection | Focus: durable, accessible gloves for skiers who want warmth, grip and workwear toughness from chairlift days to cold resort laps. 1907 South Dakota glove roots before the ski category Wells Lamont is not a ski manufacturer, crew or production studio. It is a glove maker with more than a century of American workwear heritage, and its relevance to skiing comes through hand protection rather than hardgoods.... Read more on the Sponsor page