Austrian ski manufacturer | Founded 1955 by Alois Rohrmoser in the Alps near today’s Altenmarkt headquarters | Known for: Redster race skis, Bent freeride freestyle shapes, Maverick and Maven all mountain lines, Backland touring gear, Hawx boots and World Cup level athlete input | Focus: engineering complete ski systems for racers, freeriders, park skiers, touring athletes and everyday skiers who want precision, confidence and mountain tested design. 1955 Altenmarkt roots and the workshop that became Atomic Atomic is one of skiing’s defining manufacturers. The brand was founded in 1955 by Alois Rohrmoser in the Austrian Alps, only a few kilometers from the company’s current headquarters in Altenmarkt im Pongau.... Read more on the Sponsor page
Global multi-resort ski and snowboard pass | Launched in 2018 by Alterra Mountain Company for the 2018–19 winter season | Known for: Ikon Pass, Ikon Base Pass, Ikon Session Pass, Alterra destinations, partner mountains, international access, spring access, First Tracks, Friends & Family discounts and ski travel planning | Focus: connecting skiers and riders to a global network of mountains across North America, Europe, Asia, Australia, New Zealand and South America. 2018 Denver launch and the new era of destination skiing Ikon Pass is not a ski manufacturer, apparel label, crew or film studio. It is a multi-resort access product that changed how many skiers plan a season.... Read more on the Sponsor page
Austrian energy drink, sports and media powerhouse | Red Bull Energy Drink launched in Austria in 1987 | Known in skiing for: Red Bull PlayStreets, Unrailistic, Cold Rush, Linecatcher, Infinite Lines, The Ultimate Run, athlete projects, Red Bull TV and global event production | Focus: turning ski progression into films, contests, urban courses, athlete stories and high-impact media moments that reach far beyond the core mountain audience. 1987 Austria and the energy drink that became a sports media empire Red Bull is not a ski manufacturer, boot brand, binding company or outerwear label. It is an Austrian energy drink company that became one of the most influential sports media and event engines in the world.... Read more on the Sponsor page
American rugged outdoor audio brand | Born from a Houston garage project after ordinary speakers failed in wet, rough outdoor use | Known for: Ranger, Original Gen 3, Grande, IP67 waterproofing, Party Mode, TWS stereo pairing, loud open-air sound and field-proof construction | Focus: durable portable speakers for ski road trips, parking-lot après, lodge decks, snowmobile access days, cabins, vans, boats, camps and outdoor crews who want music without fragile electronics. Houston garage roots and the speaker built for real weather TURTLEBOX is not a ski manufacturer, boot brand, binding company, outerwear label or film studio. It is an outdoor audio brand built around rugged Bluetooth speakers.... Read more on the Sponsor page