Brand overview and significance Atomic is one of skiing’s defining brands, founded in 1955 by Austrian craftsman Alois Rohrmoser and still engineered and manufactured in the Alps. From early race skis to today’s World Cup winners and freeride icons, Atomic has consistently blended athlete input with industrial-grade R&D. The company operates a state-of-the-art factory in Altenmarkt im Pongau, Austria, with additional production in Chepelare, Bulgaria, and belongs to the Amer Sports portfolio, ensuring global distribution and resources without losing its alpine DNA.... Read more on the Sponsor page
Brand overview and significance Ikon Pass is a multi-resort season pass created by Alterra Mountain Company to connect skiers and riders with a global network of iconic destinations. Introduced for the 2018–19 season, the pass quickly became a pillar of modern ski travel, offering access across North America, Europe, Oceania, and, beginning winter 25/26, expanded options in Asia via new partner resorts announced by Alterra Mountain Company. For freeskiers and all-mountain riders, Ikon Pass matters because it consolidates travel planning, unlocks reliable access at high-profile venues, and adds community perks that make big trips and everyday laps more attainable.... Read more on the Sponsor page
Brand overview and significance Red Bull is not a ski manufacturer—it is a global sports and media powerhouse whose fingerprints are everywhere modern freeskiing is progressing. From urban slopestyle through big-mountain showpieces, the brand has built formats, funded crews, amplified athletes, and staged some of the sport’s most recognizable events. Flagship properties such as Red Bull PlayStreets in Austria’s Bad Gastein (a city-center slopestyle through streets and rooftops), Red Bull Infinite Lines in Avoriaz (a creative all-mountain face contest), the backcountry-freestyle invitational Red Bull Linecatcher in Les Arcs, and legacy backcountry classic Red Bull Cold Rush in Revelstoke have shaped how skiers ride, film, and watch the sport.... Read more on the Sponsor page
Brand overview and significance Turtlebox is a US-based outdoor audio brand best known for its ultra-rugged, ultra-loud Bluetooth speakers designed to survive real-world abuse. Created by a small crew of friends who kept breaking conventional speakers during hunting, fishing and boating missions on Houston’s Buffalo Bayou, Turtlebox started as a garage project rather than a business plan. When nothing on the market was both tough enough and loud enough, they built their own solution and only later realized that thousands of other outdoor addicts had the same problem.... Read more on the Sponsor page