FERDA│4k Remaster (this time actually 4K)
Denmark
Danish action sports retailer | Active since 1996 and based near Aarhus | Known for: skates, scooters, boards, BMX, surf, winter sports gear, team riders and event support | Focus: supplying and supporting action sports communities from beginners to pros across Europe and beyond.
SkatePro is best understood as a large action sports retailer rather than a ski manufacturer, freeski crew or film studio. The company presents itself as active since 1996, with service from its base near Aarhus, Denmark. That matters because SkatePro did not grow from the alpine industry alone. Its identity is broader: skates, scooters, boards, BMX, surf, winter sports and the crossover culture that connects all of those sports.
For skipowd.tv, the ski relevance comes from SkatePro’s role as a retailer, sponsor and scene supporter. It does not design a signature freeski line in the way a ski brand would. Instead, it helps riders access gear, parts, protection and advice, while also backing athletes, events and creative projects. In a small-country ski culture like Denmark, that support layer can be more important than it looks from the outside.
SkatePro’s catalog is unusually wide. Its winter sports navigation includes alpine skiing, snowboards, cross-country equipment, ice skates, roller skis and snow action fun. Within alpine skiing, the shop lists ski categories such as kids skis, all-mountain skis, carving skis, race skis, twin tip skis, freeride skis and backcountry skis. It also lists ski boots, bindings, poles, goggles, skins, maintenance items, helmets, impact shorts, back protectors, avalanche gear and bags.
This range is the key to SkatePro’s position in skiing. It is not only a skateboard shop that casually lists a few winter products. It has enough winter structure to serve beginners buying their first setup, park riders looking at twin tips, snowboarders building a complete kit and travelers who need bags, protection or tuning accessories. For freestyle skiing, the twin tip and protection categories are the most relevant because they connect directly to park laps, rails, dryslope riding and young riders entering the sport through action-sports culture.
Denmark has no alpine mountain range, so ski culture has to be built differently. It depends on travel, dryslope venues, indoor training, events, media, clubs, shops and people who keep the sport visible between trips. A Danish skier preparing for Norway, Sweden, Austria, France or Switzerland often needs to solve equipment problems before leaving the country. That is where a large multi-sport retailer can matter.
SkatePro sits in that practical layer. It gives Danish and international customers access to winter gear inside a larger action-sports framework, which is useful for riders who move between skateparks, streets, artificial slopes and snow. The crossover identity is important: many freeskiers share style language with skateboarding, scootering, BMX and aggressive skating. A retailer that understands those sports can speak to skiing as a trick-based culture, not only as a traditional mountain holiday activity.
CopenHill gives Denmark a visible freestyle ski stage, and it also explains why action-sports retailers matter locally. The rooftop ski slope in Copenhagen turns skiing into an urban session: short laps, artificial surface, visible tricks, crowd energy and easy city access. That environment naturally overlaps with the skate, scooter and BMX world where SkatePro already has deep retail roots.
For a skier riding CopenHill or preparing for a Scandinavian Team Battle-style event, gear needs are different from a normal alpine trip. Durable park skis, helmets, pads, gloves, goggles, tuning gear and practical outerwear matter more than powder-specific equipment. SkatePro’s broad catalog fits that kind of use case. It can support the everyday repetition side of freestyle, where riders are not chasing untouched snow but working on balance, presses, switch movement, rail timing and compact features.
SkatePro also belongs in the Danish ski archive because it appears among the supporters of Ferda, the 2019 Danish ski and snowboard film produced by Jakob Ebskamp and directed, shot and edited by Mikkel Hjort-Pedersen. The film’s public credits list SkatePro alongside One Open Sky, Recompli.dk, Riders.dk, Laax, Valle Nevado, DFDS, Sunweb, Ringkollen Parken, Nevados de Chillán and Skistar Trysil.
That credit does not make SkatePro a ski film studio, but it does show the company supporting the type of independent project that helps a small scene stay visible. Films like Ferda matter because they connect Danish riders to urban jibbing, travel, snowboarding, skiing, friendship and the effort required to document a winter from outside the major alpine media centers. For skipowd.tv, that makes SkatePro more than a retailer link. It becomes part of the support network behind Danish freeski storytelling.
SkatePro’s official sponsorship page says the company supports action sports through individual sponsorships, collaborations, charitable projects and major events across BMX, skateboarding, roller skating, scooters, winter sports and surfing. Its team page also shows that the brand organizes riders and ambassadors by category, country and status. This confirms that SkatePro is not only an e-commerce catalog. It operates with a public support structure around athletes and events.
The winter-sports side should still be framed carefully. SkatePro’s public team is broader than skiing, and many of its most visible rider categories are not snow-specific. The correct editorial angle is therefore not “SkatePro is a core freeski sponsor on the level of a ski manufacturer.” The better angle is that SkatePro is a major action-sports retailer with enough winter-sports presence, sponsorship infrastructure and Danish scene support to deserve a sponsor profile on skipowd.tv.
For skiers, SkatePro makes the most sense as a gear access point rather than a specialist boot lab or mountain-town ski shop. A beginner may use it to build a first setup. A park skier may compare twin tip skis, bindings, helmets, impact shorts and maintenance items. A snowboarder may use it for boards, boots, bindings and protective gear. A traveler may use it for bags, goggles, gloves, base layers and tuning accessories before a trip.
The broad catalog is both the advantage and the limitation. SkatePro can be useful because it puts many action-sports categories in one place, but buyers still need to understand their own use case. A skier choosing twin tips for rails should not shop the same way as someone choosing backcountry skis for avalanche terrain. A CopenHill rider may prioritize durability and protection, while a traveler heading to Laax may care more about park-ready skis, all-day boot comfort and goggles for changing Alpine light.
SkatePro earns a 3 out of 5 importance rating on skipowd.tv because it is verified, established, international in reach and relevant to winter sports, but not primarily a ski manufacturer or iconic freeski media brand. Its strongest facts are scale and infrastructure: long-running Danish roots, a large action-sports catalog, winter sports categories, team riders, event support and a documented connection to Danish ski film culture.
It is not rated higher because its ski influence is indirect. SkatePro does not define freeski design in the way a ski brand does, and its cultural weight is spread across many action sports rather than concentrated only in skiing. Still, that broad identity is exactly why it belongs here. Modern freeskiing borrows from skating, street riding, BMX, scootering, snowboarding and internet clip culture. SkatePro sits at that intersection as a retailer and supporter, helping riders get equipment, join scenes, travel, film and keep action sports active across seasons.