You can’t fake this feeling

Profile and significance Behind the YouTube channel “redthecameraman” is Rory “Red” Edwards, a UK-based videographer, editor and lifelong skier whose work has become tightly woven into the modern freeski landscape. Red grew up with a background in competitive freeride skiing and later appeared on the Freeride World Tour Qualifier ranking lists, but his real impact comes from the way he has turned that on-snow experience into high-end visual storytelling. Now based between Edinburgh and the Alps, he specialises in outdoor and mountain sports, and his channel and portfolio showcase everything from ski tutorials and resort marketing pieces to expedition-style adventure films.... Read more on the Athlete page

Profile and significance Under the name “Stomp It Tutorials,” ski coach and educator Jens Nyström has built one of the most influential modern platforms for learning freeski technique. A fully certified BASI Level 4 (ISTD) instructor, he appears on camera to demonstrate fundamentals and advanced drills that help skiers progress from parallel turns to carving, bumps, park basics, and creative freeski movement. What sets this project apart is its blend of clear coaching, video analysis, and athlete interviews that connect the dots between piste technique and the demands of slopestyle, big air, and even urban/street skiing.... Read more on the Athlete page

Overview and significance LAAX, part of the Flims Laax Falera ski area in Switzerland’s Graubünden, is widely regarded as Europe’s leading freestyle stronghold. The mountain hub at Crap Sogn Gion sits above the base village of Laax Murschetg and anchors an entire ecosystem built around park, pipe, and progressive riding. LAAX’s identity is inseparable from its event pedigree and infrastructure.... Read more on the Location page