American ski brand | Founded in 2002 as one of freeskiing’s first athlete-founded companies | Known for: ARV, ARW, Declivity, Whitewalker, Zero Collection, Tanner Hall, JP Auclair, Phil Casabon and Sammy Carlson | Focus: freestyle creativity, freeride progression, athlete-led design and modern skis built for park laps, powder days, side hits, touring missions and video-part culture. 2002 roots: the AR5 rewrites freeski from the inside Armada belongs to the rare group of ski brands that changed not only what people bought, but what they imagined skiing could look like. Founded in 2002, the brand grew out of a moment when freeskiing was pulling away from traditional alpine identity and building its own language through park, street, powder, film parts and athlete-led creativity.... Read more on the Sponsor page
American multisport helmet brand | Founded 2004 in Plymouth, Massachusetts by Dennis Leedom, Adam Godwin and Josh Walker | Known for: Baker, Watts, Macon, Hendrix, MIPS models, Compass Fit, all season padding and low profile snow silhouettes | Focus: protective helmets and goggles for skiers and riders who want safety, comfort and skate influenced style from park laps to resort days. Plymouth barn beginnings and the Baker helmet moment Bern is not a ski manufacturer, crew or film studio. It is a helmet and protection brand whose influence in skiing comes from the way it changed the look and feel of snow helmets.... Read more on the Sponsor page
Quebec freeski retailer and culture shop | Founded 2000 in Montreal by Felix Rioux, Danny Laroche and Serge Maheu | Known for: twin tip ski roots, Quebec City shop, ski gear, skate, streetwear and local team support | Focus: rider led curation for skiers who live between park laps, urban rails, resort days and street culture. Rue St Denis in 2000 and the Quebec freeski bet D-Structure is not a ski manufacturer, crew or production studio. It is a rider founded freeski retailer that became part of Quebec ski culture by taking the newschool movement seriously before it was fully accepted by the mainstream ski industry.... Read more on the Sponsor page
American energy drink and action-sports sponsor | Launched in 2002 by Hansen Natural | Known for: black-and-green claw logo, X Games visibility, Monster Army, freeski athletes, street edits, park contests and backcountry film projects | Focus: funding athletes, amplifying ski media and turning freestyle, freeride and youth culture into a global sports platform. 2002 cans, black-and-green branding and the rise of the claw Monster Energy is not a ski manufacturer, crew or film studio, but it has become one of the most visible sponsor brands in modern freeskiing. Launched by Hansen Natural in 2002, the brand entered action sports with a loud identity: black cans, green claw marks, heavy event branding and a marketing language built around intensity rather than traditional beverage advertising.... Read more on the Sponsor page
Austrian ski binding specialist | Roots dating to 1847 with ski binding production from 1928 and Tyrolia branded bindings from 1949 | Known for: Attack freeride bindings, Protector Full Heel Release technology, Freeflex race platforms, PowerRail systems and Ambition touring frames | Focus: reliable retention, predictable release and direct ski control for racers, freeriders, park skiers, carvers and everyday resort riders. 1847 Austrian metalwork roots and the binding path from 1928 Tyrolia is one of skiing's most important binding names because its history reaches far beyond one product cycle. The company traces its roots to Austrian metalwork in the nineteenth century, produced its first ski bindings in 1928, and introduced bindings under the Tyrolia name in 1949.... Read more on the Sponsor page
