Newschoolers Brand Battle 2026 | 4FRNT Skis

American Rocky Mountain ski region around the Wasatch Range | Known for: Little Cottonwood powder, Snowbird tram terrain, Alta bowls, Brighton rails, Park City parks, Woodward training, Olympic venues and Salt Lake City access | Season: November to May depending on resort and snowpack | Best for: powder skiers, park riders, freeriders, street crews, event athletes and film crews chasing fast logistics with serious terrain Little Cottonwood Canyon And The 500 Inch Storm Engine Little Cottonwood Canyon climbs from the Salt Lake Valley into a tight granite corridor where Snowbird and Alta Ski Area sit under some of the most concentrated lift-served snow terrain in North America. Utah’s official tourism board describes the state’s 15 ski resorts as averaging upward of 500 inches of annual snow, with 10 resorts within an hour of Salt Lake City International Airport. That combination explains Utah’s freeski power better than any slogan: deep storms, steep terrain and a major airport lined up in the same mountain system.... Read more on the Location page

Independent American freeski manufacturer | Founded in 2002 by professional skier Matt Sterbenz | Known for: MSP, Devastator, Hoji, Raven, Renegade and athlete-shaped freeride skis | Focus: skier-driven design spanning all-mountain, freestyle, powder and touring, with prototypes developed through the White Room philosophy and a culture rooted in Utah and western North American freeskiing. Matt Sterbenz and the 2002 decision to build skis differently 4FRNT was founded in 2002 by professional skier Matt Sterbenz during a period when freeskiing was rapidly separating itself from traditional alpine racing culture. Sterbenz has described the 4FRNT name as beginning almost like a ski-crew identity before the project became a real ski company.... Read more on the Sponsor page

International freeski media and community platform | Founded in 1999 to bring skiers from around the world together | Known for: forums, edits, gear guide, buy/sell, news, event coverage, interviews, gear talk, regional communities and the online voice of freeski culture | Focus: giving skiers a digital home for park, street, freeride, gear, videos, opinions, jokes, arguments and the everyday culture that keeps freeskiing alive between laps. 1999 and the digital home of freeskiing Newschoolers is not a ski manufacturer, boot brand, binding company or traditional film studio. It is one of the most important online communities in freeskiing.... Read more on the Sponsor page