FIRST POW Day in Verbier!! Skiing FREERIDE Lines, Big Sends & CRASHES (Winter #5)

Profile and significance Lucas Daines is a Canadian freeride and all-mountain skier who has built early visibility through the Freeride World Tour junior pathway and a steady stream of long-form ski vlogs. Based around the Portes du Soleil region of the French–Swiss border, he documents the process of turning everyday laps, storm days, and first competitions into a developing freeride toolkit. Rather than arriving as a finished product with marquee podiums, Daines represents the emerging tier of athletes whose progress is public and instructive: route-finding in variable snow, measured risk on exposed features, and an ability to switch between resort laps, sidecountry bootpacks, and occasional park sessions.... Read more on the Athlete page

Overview and significance Verbier is a global reference point for modern freeride and high-mileage alpine skiing. It anchors the 4 Vallées—Switzerland’s largest lift-linked domain with roughly 410 km of marked pistes—and rises to Mont Fort at 3,330 m for a true high-alpine feel. What makes Verbier singular is not just scale; it is the combination of lift-served steep terrain, dependable snow on varied aspects, and the long-running Xtreme Verbier final on the Bec des Rosses that crowns the Freeride World Tour.... Read more on the Location page

Brand overview and significance Auclair is a Canadian glove specialist with roots that go back to 1945, when René and Mathieu Auclair started a small factory in Loretteville, near Québec City, making fashion gloves. As cheap imports reshaped that market in the 1960s, the company pivoted toward functional winter gloves, eventually focusing on skiing, mountaineering and other cold-weather sports. Eight decades later, Auclair is still best known for one thing: building gloves and mitts that work in real winter, not just in catalogue photos.... Read more on the Sponsor page