FRIHET. Max Palm

Sweden / French Alps | Active: 2019-present elite freeride | Discipline: Freeride, Backcountry Freestyle and Creative Skiing | Known for: FWT double backflip, Baqueira Beret wins, Natural Selection Ski, GLÖMSKA Baqueira When The Cliff Became A Takeoff The Baqueira Beret face held cold Pyrenean snow, open exposure and enough speed for a teenager on a wildcard to change the contest. Max Palm dropped into the 2022 Freeride World Tour opener with no long senior résumé protecting him, only a line that demanded full commitment. He pointed into the feature, set the pop, and threw a double backflip where most riders would have been fighting to land a straight air.... Read more on the Athlete page

French Alps resort in the Tarentaise valley | Known for: Aiguille Rouge, Villaroger descent, Paradiski access, SPARK snowpark, speed skiing heritage, train to funicular logistics and Max Palm freeride clips | Season: December to April depending on snow and sector | Best for: all mountain freeskiers, park riders, freeriders, rail based travelers and crews mixing terrain variety with efficient access Aiguille Rouge Above The Tarentaise Rail Line Les Arcs rises above Bourg Saint Maurice in the French Tarentaise, with its highest ski point on the Aiguille Rouge at 3226 meters. The resort’s structure is unusual because the valley floor is not a distant transfer point. A train can drop skiers in Bourg Saint Maurice, then the funicular climbs roughly 800 meters to Arc 1600 in 7 minutes.... Read more on the Location page

Swiss freeride resort in Valais and gateway to the 4 Vallées | Known for: Bec des Rosses, Xtreme Verbier, Mont Fort at 3330 meters, 410 km of slopes, marked freeride itineraries, La Chaux snowpark, Faction roots, and a deep film and competition culture | Season: November to April | Best for: advanced freeriders, FWT followers, alpine film crews, park riders, and skiers who want serious terrain with a high-energy resort base Bec Des Rosses And The Verbier Freeride Standard The Bec des Rosses rises above Verbier to 3223 meters, with the Freeride World Tour describing its competition face as a 607 meter vertical drop with 43 degree slopes. Those numbers explain why the mountain carries more weight than a normal resort landmark. The face is not famous because it looks dramatic from town.... Read more on the Location page

American outdoor and snow accessories brand | Founded 1979 on Maui and later rooted near Mt Hood in Hood River | Known for: Heli packs, Poacher backpacks, Gore Tex gloves, Fall Line ski bags and travel gear | Focus: practical, durable equipment for skiers and riders moving between resort days, park laps, backcountry missions and winter travel. 1979 Maui problem solving before the move to Mt Hood Dakine did not begin as a ski company. It started on Maui in 1979, when Rob Kaplan began solving surf gear problems and building stronger leashes for riders who were breaking equipment in real conditions.... Read more on the Sponsor page

American helmet and optics brand | Founded in 1985 by designer Jim Gentes | Known for: snow helmets, ski and snowboard goggles, Spherical Technology powered by Mips, VIVID lenses with ZEISS, In Form fit systems, Thermostat Control and seamless helmet-goggle integration | Focus: protective headwear and vision systems for skiers and snowboarders across freeride, all-mountain, park, race and resort use. 1985 design obsession and the helmet brand that crossed into snow Giro is not a ski manufacturer, boot brand, binding company or film studio. It is a helmet, goggle and protection brand whose importance in skiing comes from the head and vision systems that skiers trust every day.... Read more on the Sponsor page

Swedish ski-pole specialist | Founded in 2014 and rooted in Åre | Known for: Bamboo Freeride, Bamboo All-Mountain, Recycled 22 Adjustable Freeride, Recycled 19 Freeride, Hedvig Wessel Edition, Recycled 19 Mountaineer and flax-based pole innovation | Focus: durable, low-impact poles for skiers who care about freeride function, Scandinavian design and materials that feel different from standard aluminium or carbon. Åre roots and the overlooked ski tool Kang Poles is not a ski manufacturer, outerwear company, boot brand or film studio. It is a focused Swedish ski-pole brand built around a category that many skiers ignore until something fails.... Read more on the Sponsor page

Swedish ski and outdoor apparel brand | Founded 1986 in Åre by passionate skiers around the need for functional, clean-looking skiwear | Known for: Vertical GORE-TEX Pro, HIPE, Helium down, Rider Essentials midlayers, Magic baselayers, Scandinavian minimalism and Freeride World Tour athletes | Focus: technical outerwear and layering systems for freeride, resort skiing, backcountry days and mountain life. 1986 Åre origins and the skiwear they actually wanted to wear Peak Performance is not a ski manufacturer, boot brand, binding company or film studio. It is a Swedish ski and outdoor apparel brand born directly from mountain life.... Read more on the Sponsor page

French ski manufacturer | Founded 1907 in Voiron by carpenter Abel Rossignol | Known for: Hero race skis, Forza carving, Arcade all mountain, Sender and Rallybird freeride, Essential recyclable ski work, boots, bindings and mountain apparel | Focus: bringing race room precision, French alpine heritage and broad equipment systems to skiers from first carving days to World Cup podiums and freeride lines. 1907 Voiron origins and the wooden skis that built a century Rossignol is one of the foundational names in skiing. The brand was born in 1907 in Voiron, Isere, when carpenter Abel Rossignol made his first wooden skis in his workshop.... Read more on the Sponsor page