B-Dog - Found My Niche

Åre, Sweden | Active: 2009-present public ski record | Focus: slopestyle, street skiing, park edits, coaching | Current: former Swedish national freeski head coach and active Åre park skier Åre Bräcke When The Snow Looked Too Cold To Slide The Bräcke line in Åre sat under pale Swedish light, rails biting sharp and takeoffs scraped by park laps before lunch. Niklas Eriksson came through without the stiffness of a coach proving a point. He skied like someone returning to a language he never lost: butter into metal, corked rotation, quiet shoulders, and enough patience to let a simple feature breathe.... Read more on the Athlete page

Urban freeski city in Quebec Mauricie | Known for: B-Dog Off The Leash, Parc de la Rivière-Grand-Mère, Phil Casabon roots, Vallée du Parc park access and winter street filming | Season: December to March for street and resort laps | Best for: Quebec street skiers, jib crews, event riders and park-to-urban progression Grand-Mère Steel And A City Built Beside The Saint-Maurice Parc de la Rivière-Grand-Mère, at the corner of 11e Rue and 7e Rue, gives Shawinigan its clearest freeski marker. The city sits on the Saint-Maurice River in Quebec’s Mauricie region, about 90 minutes from both Montreal and Quebec City according to the municipal portrait, with more than 800 square kilometers of rural and urban territory. That mix matters for street skiing.... Read more on the Location page

American energy drink and action-sports sponsor | Launched in 2002 by Hansen Natural | Known for: black-and-green claw logo, X Games visibility, Monster Army, freeski athletes, street edits, park contests and backcountry film projects | Focus: funding athletes, amplifying ski media and turning freestyle, freeride and youth culture into a global sports platform. 2002 cans, black-and-green branding and the rise of the claw Monster Energy is not a ski manufacturer, crew or film studio, but it has become one of the most visible sponsor brands in modern freeskiing. Launched by Hansen Natural in 2002, the brand entered action sports with a loud identity: black cans, green claw marks, heavy event branding and a marketing language built around intensity rather than traditional beverage advertising.... Read more on the Sponsor page