Performance optics brand | Motocross roots from the early 1980s and revived in 2012 | Known for: Snowcraft, Norg, HiPER lenses and athlete-led snow products | Focus: high-contrast vision, adaptable lenses and distinctive goggle design for skiing and snowboarding Motocross Americana became a snow-optics platform 100% began in motocross during the early 1980s, when its logo appeared on factory-racing equipment. The brand returned in 2012 and expanded from its two-wheel identity into cycling, mountain biking, BMX, sports eyewear and eventually snow. That history is important because 100% did not emerge from a traditional ski-industry background.... Read more on the Sponsor page
Danish freeski and snowboard crew | Founded in 2021 by riders and creatives who wanted to make something of their own | Known for: urban edits, handycam fisheye filming, BB Goggles, BB Shades, limited apparel and the Bungee Breakers Open in Trysil | Focus: DIY street riding, community events, raw Scandinavian snow culture and rider funded film projects 2021 in Denmark and the bungee powered street idea Bungee Breakers is not a ski manufacturer, boot company or traditional production studio. It is a Danish freeski and snowboard crew that grew from a simple idea: make something of their own with riders, cameras, street spots and the kind of DIY energy that usually appears before the industry notices. The official story places the start in 2021, when the crew broke onto the scene with urban riding, old handycam footage and fisheye visuals that felt closer to skate videos than polished resort marketing.... Read more on the Sponsor page
American freeski manufacturer | Founded in 1995 by Jason Levinthal and built around the early twin-tip revolution | Known for: Bacon, Chronic, Tom Wallisch Pro, Blend, Honey Badger, Optic, Vision, Pandora, Sakana, Pescado, Blade and the Traveling Circus culture | Focus: playful, creative skis for park, street, freeride, powder, touring and skiers who want the mountain to feel less serious and more possible. 1995 garage roots and the birth of a freeski attitude LINE Skis is one of the defining brands in modern freeskiing. The company was founded in 1995 by Jason Levinthal, at a time when skiing was still heavily shaped by racing, straight skis, traditional technique and a narrow idea of what the sport should look like.... Read more on the Sponsor page
Danish B2B snow sports distributor | More than two decades of industry heritage | Known for: premium ski and snowboard brands and dealer support | Focus: connecting specialist equipment with retailers across the Nordic and Baltic markets NeilPryde Scandinavia heritage behind the WAVOS name WAVOS is a Danish B2B distributor and brand hub for water, snow and outdoor sports equipment. It is not a ski manufacturer, athlete crew or film studio. Its relevance comes from the role it plays between specialist brands and the shops that supply riders.... Read more on the Sponsor page