American ski brand | Founded in 2002 as one of freeskiing’s first athlete-founded companies | Known for: ARV, ARW, Declivity, Whitewalker, Zero Collection, Tanner Hall, JP Auclair, Phil Casabon and Sammy Carlson | Focus: freestyle creativity, freeride progression, athlete-led design and modern skis built for park laps, powder days, side hits, touring missions and video-part culture. 2002 roots: the AR5 rewrites freeski from the inside Armada belongs to the rare group of ski brands that changed not only what people bought, but what they imagined skiing could look like. Founded in 2002, the brand grew out of a moment when freeskiing was pulling away from traditional alpine identity and building its own language through park, street, powder, film parts and athlete-led creativity.... Read more on the Sponsor page
Alaska heli ski and snow operations brand | Founded in Valdez by Tabatha and Josh Swierk | Known for: Chugach heli skiing, Robe Lake Lodge, snowcat and sled backup options, yacht supported trips and a No Down Days approach | Focus: guided access to Valdez and Thompson Pass terrain for skiers and riders chasing classic Alaskan spines, glaciers and long fall line descents. From Thompson Pass snowmachine laps to a Valdez heli operation Black Ops Valdez is not a ski manufacturer, a film crew, or a studio. It is a snow operations brand built around guided access to the mountains surrounding Valdez, Alaska.... Read more on the Sponsor page
American outdoor and snow accessories brand | Founded 1979 on Maui and later rooted near Mt Hood in Hood River | Known for: Heli packs, Poacher backpacks, Gore Tex gloves, Fall Line ski bags and travel gear | Focus: practical, durable equipment for skiers and riders moving between resort days, park laps, backcountry missions and winter travel. 1979 Maui problem solving before the move to Mt Hood Dakine did not begin as a ski company. It started on Maui in 1979, when Rob Kaplan began solving surf gear problems and building stronger leashes for riders who were breaking equipment in real conditions.... Read more on the Sponsor page
German ski binding specialist | Founded 1952 in Garmisch Partenkirchen by Hannes Marker | Known for: Duplex safety binding heritage, Royal Family freeride models, Duke PT hybrid touring, Kingpin, Alpinist and Comp race bindings | Focus: reliable retention, predictable release and direct power transmission for resort skiers, racers, freeriders and touring athletes across modern boot standards. 1952 Garmisch origins and the safety binding idea Marker Bindings is one of the defining equipment names in skiing because it sits at the exact point where power, safety and trust meet. The brand was founded in 1952 by Hannes Marker in Garmisch Partenkirchen, Germany, after the presentation of the Marker Duplex, an early safety binding concept built around a releasing toe.... Read more on the Sponsor page
American energy drink and action-sports sponsor | Launched in 2002 by Hansen Natural | Known for: black-and-green claw logo, X Games visibility, Monster Army, freeski athletes, street edits, park contests and backcountry film projects | Focus: funding athletes, amplifying ski media and turning freestyle, freeride and youth culture into a global sports platform. 2002 cans, black-and-green branding and the rise of the claw Monster Energy is not a ski manufacturer, crew or film studio, but it has become one of the most visible sponsor brands in modern freeskiing. Launched by Hansen Natural in 2002, the brand entered action sports with a loud identity: black cans, green claw marks, heavy event branding and a marketing language built around intensity rather than traditional beverage advertising.... Read more on the Sponsor page
American snow optics and protection brand | Founded 1975 in California from performance driven moto roots | Known for: Prizm Snow lenses, Flight Deck, Line Miner, Flow Scape, MOD helmets and signature athlete goggles | Focus: helping skiers and riders read terrain, manage changing light and pair goggles with helmets across park, freeride, race and backcountry environments. 1975 California roots from moto grips to mountain optics Oakley is not a ski manufacturer in the classic sense. Its place in skiing comes through vision, protection and the visual identity of snow sports.... Read more on the Sponsor page
Australian-born action-sports apparel brand | Founded in 1969 in Torquay | Known for: surf heritage, mountain-wave identity, DryFlight snow outerwear, GORE-TEX shells, Travis Rice collections, Sammy Carlson and Thibault Magnin | Focus: bringing surf-influenced style and practical storm protection into ski, snowboard, backcountry and resort winter culture. 1969 Torquay boardshorts and the mountain inside the wave Quiksilver is not a ski manufacturer, but its place in snow culture is real because the brand has always lived between movement, weather and style. Founded in 1969 in Torquay, Australia, Quiksilver began with surf apparel, especially boardshorts made for surfers who needed gear that worked in saltwater instead of simply looking beach-ready.... Read more on the Sponsor page