Swiss sports watchmaker | Founded 1883 and based in Geneva | Known for: Alpiner, Startimer, Seastrong, Heritage, Alpina 4, Alpiner Extreme Automatic and Freeride World Tour Special Edition watches | Focus: robust alpine-inspired timepieces for skiers, freeriders, mountain travelers and outdoor athletes who value legibility, durability and mechanical heritage. 1883 Swiss roots and the mountain triangle identity Alpina Watches is not a ski manufacturer, outerwear brand, crew or film studio. It is a Swiss watchmaker whose connection to skiing comes through mountain culture, timekeeping, freeride partnerships and durable sports watches.... Read more on the Sponsor page
American ski and snowboard manufacturer | Founded 1962 in Washington State as a fiberglass ski pioneer | Known for: Mindbender freeride skis, Reckoner playful all mountain shapes, Omen park skis, Wayback touring skis, Disruption piste tools and K2 Factory Team culture | Focus: building skis, boots and snow equipment that connect Pacific Northwest design roots with freeride, freestyle, touring, piste and athlete driven progression worldwide. 1962 Washington State roots and the fiberglass leap K2 Skis is one of the foundational American ski brands. Founded in 1962 in Washington State, the company became closely associated with the transition from traditional ski construction toward fiberglass reinforced designs, helping move the sport into a more modern materials era.... Read more on the Sponsor page
American energy drink and action-sports sponsor | Launched in 2002 by Hansen Natural | Known for: black-and-green claw logo, X Games visibility, Monster Army, freeski athletes, street edits, park contests and backcountry film projects | Focus: funding athletes, amplifying ski media and turning freestyle, freeride and youth culture into a global sports platform. 2002 cans, black-and-green branding and the rise of the claw Monster Energy is not a ski manufacturer, crew or film studio, but it has become one of the most visible sponsor brands in modern freeskiing. Launched by Hansen Natural in 2002, the brand entered action sports with a loud identity: black cans, green claw marks, heavy event branding and a marketing language built around intensity rather than traditional beverage advertising.... Read more on the Sponsor page
American snow optics and protection brand | Founded 1975 in California from performance driven moto roots | Known for: Prizm Snow lenses, Flight Deck, Line Miner, Flow Scape, MOD helmets and signature athlete goggles | Focus: helping skiers and riders read terrain, manage changing light and pair goggles with helmets across park, freeride, race and backcountry environments. 1975 California roots from moto grips to mountain optics Oakley is not a ski manufacturer in the classic sense. Its place in skiing comes through vision, protection and the visual identity of snow sports.... Read more on the Sponsor page
Canadian snowmobile brand | Launched in 1959 by Joseph-Armand Bombardier in Valcourt, Quebec | Known for: Summit, Freeride, Backcountry, MXZ, Renegade, Expedition, Skandic, Tundra, REV Gen5, Rotax E-TEC engines and deep-snow access | Focus: powered winter mobility that gives skiers, film crews, guides and mountain riders access to powder zones, backcountry terrain and remote snow landscapes beyond the lift system. 1959 Valcourt origins and the machine that changed winter access Ski-Doo is not a ski manufacturer, apparel label, boot brand or film studio. It is a snowmobile brand, and its importance to skiing comes from access.... Read more on the Sponsor page