BBO25 (BUNGEE BREAKERS OPEN 2025)
Denmark
Copenhagen beverage brand | Founded in 2014 by a group of friends from the citys underground culture | Known for: organic sparkling cold brewed yerba mate drinks | Focus: natural caffeine, creative community and support for Danish action-sports events
Maté Maté is a Copenhagen beverage brand founded in 2014. Its story began outside the usual energy-drink formula. The founding group had been involved in underground parties, small festivals, music and cultural events around the city, then started experimenting with yerba maté after friends returned from Argentina with loose-leaf tea. The first ambition was simple: create a drink with energy, character and a social identity that felt closer to Copenhagen creativity than to a conventional sports-nutrition product.
That background still shapes the brand. Maté Maté is not a ski manufacturer, technical-food company or mountain operator. It belongs to the lifestyle layer around action sports: the drink that appears during travel, filming, events, study sessions, workdays and late nights. Its ski relevance is local and cultural rather than technical, built through visible support for Danish freeski gatherings and the communities around them.
The product is a sparkling cold-brewed tea made from organic yerba maté leaves, with natural caffeine rather than added synthetic caffeine. Maté Maté also states that its drinks use real lemon and lime juice, with no extracts or artificial additives promoted as part of the formula. Yerba maté is traditionally associated with South American social drinking culture, but Maté Maté translates that ingredient into a chilled, carbonated Copenhagen drink.
The distinction matters because the brand does not present itself as a classic can of energy drink designed only around an instant hit. It leans toward tea, flavour, culture and everyday use. For a freeski audience, that positions Maté Maté closer to a creative-session drink than a specialised performance product. It can fit a road trip, a rail mission, a film edit or an event day, but it should not be confused with hydration, race nutrition or a replacement for proper food on a long day outside.
Maté Maté has kept its public drink range focused. The core Original flavour combines yerba maté with lemon and lime, while Passionfruit offers a fruit-led variation built around the same general cold-brewed maté identity. The brand also sells loose yerba maté tea, glass bottles, caps, neck gaiters and limited clothing through its own store. That small merchandise layer fits its community-led positioning: the brand is not trying to become a full apparel company, but it gives supporters a way to connect with the Copenhagen identity beyond a single can.
A compact lineup also makes the brand easier to understand. There is no complex hierarchy of sport drinks, recovery products, protein formulas or supplement powders. The main decision is flavour, format and when the drink fits a person’s day. This simplicity matches the company’s own language around straightforward ingredients and good energy, while keeping the product category clear for people who simply want a caffeinated cold drink.
Maté Maté lists high natural caffeine content across its beverages, with the exact amount varying by product. That can be useful for people who want an alternative to coffee during an early departure, a long drive or a late creative session. It does not make the drink a substitute for sleep, hydration or proper meals. A skier travelling overnight, spending a full day in cold weather or preparing for physical activity still needs water, food and rest.
The practical choice is to use caffeinated drinks with awareness. People respond differently to caffeine, and a late can may not suit someone trying to recover for another day on snow. For younger riders and event visitors, the same caution applies. Maté Maté is best understood as a social beverage with natural caffeine, not essential gear for skiing or a shortcut to safe performance in the mountains.
Maté Maté has a concrete place in Danish snow culture through Bungee Breakers. The crew has featured the brand among partners for its Bungee Breakers Open activities and other Denmark-based freeski projects. This is a natural relationship. Both names come from a Copenhagen-rooted scene where filming, music, street culture, travel and community matter as much as traditional competition structures.
The partnership should not be overstated as a global athlete programme or a major ski-industry sponsorship. Its value is more specific. Maté Maté supports a crew that creates edits, events and social spaces for Danish skiers and snowboarders, helping fund the atmosphere around sessions rather than claiming to define the equipment used on snow. For a regional drink brand, that is a credible connection to a real scene.
The brand’s presence also makes sense around CopenHill, Copenhagen’s rooftop artificial ski venue and the setting for Scandinavian Team Battle. The location is important because Denmark does not have natural alpine terrain. Its ski culture grows through travel, dryslope repetition, urban creativity and events that transform a city venue into a meeting point for riders.
Maté Maté fits that environment better than it would fit a distant resort-only campaign. A summer freestyle contest on a green artificial slope brings together riders, spectators, music, cameras and local sponsors in one place. The drink does not create the event or the skiing, but it belongs naturally in the social spaces around it: the warm-up area, the spectator zone, the drive home and the conversations that keep a small scene connected.
Maté Maté presents its drink as organic and based on real cold-brewed tea rather than extracts. That is a meaningful product choice, especially in a beverage market full of artificial flavouring, heavy sweetness and generic energy messaging. Still, no canned drink is impact-free. Ingredients travel, cans require material and energy, and event consumption creates waste that needs proper collection and recycling.
The most responsible use is practical rather than symbolic. Choose the drink because it suits the moment, dispose of the can correctly and do not leave packaging at a street spot, snowpark, car park or mountain venue. For a community-oriented brand, the best environmental result is not simply claiming good ingredients. It is helping ensure that the places where riders meet remain clean enough for the next session.
Maté Maté earns a 2/5 importance score because it is a verified Copenhagen beverage brand with a real connection to Danish freeski events and crews, but it is not a foundational ski company or a major international sports sponsor. Its influence is regional, event-led and rooted in culture rather than equipment innovation.
That still gives it a useful place on Skipowd.tv. Modern ski culture depends on more than skis, parks and athlete contracts. It also grows through the smaller brands that support gatherings, bring character to local scenes and understand why riders keep showing up when there is no mountain outside the city. Maté Maté represents that Copenhagen contribution: a caffeinated yerba maté drink connected to creative communities, urban skiing and the social energy around Danish freestyle.