Alex Hall and Matej Svancer lead a freestyle session through the spring slush of Sugar Bowl, California. Throughout these laps, the Faction Collective crew collaborate on custom-built features using technical rail slides and creative air maneuvers. Joining the lineup, Kadi Gomis and Mac Forehand stomp clean spins and style-heavy transitions across the resort's diverse terrain. High-speed park runs and fluid execution provide a first look at the 25|26 gear in action.
From Youtube :
The Faction Collective pulls into Sugar Bowl, California, in search of the sweet highs of an all-star freestyle session. This is a showcase of the chemistry of the Faction’s current generation of skiers, each a public figure in their own right.
Cast:
Matej Svancer https://www.instagram.com/shyhim_/
Alex Hall https://www.instagram.com/alexhallskiing/
Kadi Gomis https://www.instagram.com/kadigomis/
Tormod Frostad https://www.instagram.com/torm300/
Mac Forehand https://www.instagram.com/macforehand/
Elias Syrjä https://www.instagram.com/syrja/
Stepan 'Speedy' Hudecek https://www.instagram.com/the_speedest/
Directed by Etienne Mérel
A co-production with Blue Max Media
Special thanks to Sugar Bowl Resort and their talented team:
https://www.sugarbowl.com/home
Explore our new 25|26 Collection here: https://factionskis.com/pages/2026-collection
We acknowledge that the shooting of the film SUGAR BOWL was shot within the traditional, ancestral territories and homelands of the Washoe (Waší·šiw) people. The waší·šiw are the aboriginal stewards of the land in and around the Lake Tahoe Basin since the beginning of time and as a sovereign nation the Washoe Tribe of Nevada and California, as it is known today, continues to advocate for the protection and preservation of Waší·šiw ?ítde? — their homelands.
S. Olympic Freeski Team Livigno Flat Light With One Run Left Livigno Snow Park sat under flat February light, the landings washed into one pale surface. Alex Hall dropped into run two, edging toward the first rail with no room for a safe line.... Read more on the Athlete page
Ruka, Finland | Active: 2017-present World Cup record | Known for: 2025 World Championships big air silver, X Games Aspen, Milano Cortina 2026 | Disciplines: big air, slopestyle Engadin Under The Last Jump The big air jump in Engadin glowed under late-March light, the Swiss landing cut hard enough to punish any loose edge. Elias Syrjä had one final answer left: carry speed, set the butter clean, hold the axis, and bring Finland into the medal conversation before the session closed. On March 29, 2025, Syrjä landed second in the men’s freeski big air at the FIS World Championships.... Read more on the Athlete page
La Clusaz, France | Active: 2018-present FIS record | Known for: World Cup big air, European Cup wins, Youth Olympic Games, creative freeski | Current: Faction, Oakley, The Roster, Alpina, DB Journey Corvatsch When The Big Air Number Held The Corvatsch jump sat bright above the Engadin valley, with spring light bouncing off a hard Swiss landing. Kadi Gomis had to carry speed through the inrun, set the takeoff clean, hold the grab, and trust the landing before the scoreboard turned the run into a result. On April 12, 2025, Gomis won the men’s Freeski Big Air at the Corvatsch European Cup Premium.... Read more on the Athlete page
Profile and significance Mac Forehand is a leading American freeski athlete whose results, trick progression, and film parts place him at the sharp end of modern slopestyle and big air. He first hit global headlines in 2019 by winning the FIS Slopestyle Crystal Globe at just 17 years old, then proved his staying power with a string of major results across World Cups and X Games. In January 2023 at Aspen he landed the world’s first forward double cork 2160 in competition to clinch Men’s Ski Big Air gold, a watershed moment that showcased his ability to pair innovation with contest composure.... Read more on the Athlete page
Prague, Czech Republic / Austria | Active: 2019-present | Focus: big air, slopestyle, knuckle huck | Current: Austrian national team, Red Bull, Faction, K2 FL3X, LOOK, Smith and Capeesh Livigno Snowfall When The Bronze Was Still Open Livigno Snow Park was filling with heavy February snow, flakes cutting through the floodlights while the final men’s big air round waited at the top. Matej Svancer had already landed two high-scoring jumps, but Mac Forehand and Tormod Frostad were pushing the numbers into rare territory. Svancer dropped again, switch takeoff, skis locked together in rotation, a landing clean enough to keep him in the medal fight.... Read more on the Athlete page
Vysoké Mýto, Czechia | Active FIS record: 2017-present | Known for: big air, slopestyle, doublecork 1800 double tailgrab, SPEEDRUSH | Current: Faction athlete and Czech World Cup freeskier Copper Mountain In Minus Fifteen The Copper Mountain jump sat under hard Colorado cold, with the landing frozen, the light thin, and a medical delay stretching the wait before the second hit. Stepan Hudecek had already landed one strong jump. Then he reached for a trick no skier had taken into competition cleanly before.... Read more on the Athlete page
Sandvika / Bærum, Norway | Active: 2017-present | Known for: 2026 Olympic Big Air gold, Jib League overall title, X Games Knuckle Huck bronze, World Cup podiums | Current: Faction, Capeesh and Norway freeski team Livigno Snow Before The Last Jump The Livigno jump disappeared into snowfall, lights catching every flake before Tormod Frostad pushed toward the takeoff. Mac Forehand had just thrown down a score that could have won almost any big-air final, and Matej Švancer had already forced the level into dangerous territory. Frostad did not answer with the most rotations in the field.... Read more on the Athlete page
Independent California ski resort on Donner Summit | Known for: 1650 acres, 500 inches of annual snowfall, Mt. Judah, Mt. Lincoln, Mt.... Read more on the Location page
Swiss freeski manufacturer | Founded in 2006 in Verbier by a collective of international skiers | Known for: Studio, Dancer, Agent, Prodigy, La Machine, Candide-era influence, This Is Home, The Collective, Verbier testing and one of the strongest freestyle/freeride athlete teams in skiing | Focus: progressive skis for park, street, freeride, touring, powder and all-mountain skiers who want creativity, performance and freedom in the same tool. Verbier in 2006 and the small rebellion against old alpine rules Faction is one of the most important modern freeski brands. It is not a legacy race manufacturer that later added wider skis as a side category.... Read more on the Sponsor page