Independent American freeski apparel brand | Founded by Caleb Godwin in Michigan | Known for: graphic hoodies, T-shirts, reversible beanies, Sorta Spring videos and grassroots ski events | Focus: connecting clothing, creative freestyle skiing and the Midwest park community through small merchandise releases and athlete-driven media. Caleb Godwin and the Michigan Roots of Sorta Snow Sorta Snow, also known as Sorta Skate and Snow, is an independent American clothing brand founded by freestyle skier Caleb Godwin. Built within Michigan's ski community, Sorta combines apparel, original graphics and promotional ski videos into a recognizable identity connected to contemporary park and street skiing.... Read more on the Sponsor page
American ski and snowboard retailer | Established in 2018 in Michigan | Known for: freestyle skis, ski equipment sales, snowboard gear, professional tuning, binding services and winter sports rentals | Focus: providing equipment, technical expertise and accessible services to recreational skiers, freestyle riders and Midwest snow sports communities. From Holland to a Midwest Ski Retail Network Uncle Jib's Ski Shop is an independent American winter sports retailer established in 2018 in Holland, Michigan. Specializing in skis, snowboards, accessories and equipment maintenance, the business serves recreational skiers, freestyle enthusiasts and snowboarders across the Midwest.... Read more on the Sponsor page
American street and park freeski brand | Founded in the mid-2010s by Emmett Davis, Kale Cimperman and Dylan Manley | Known for: Wet, Key, Wide, Plus, Tank, soft-flex jib skis, symmetrical twins, street skiing edits, Tears of Joy, Pallet and rider-run media culture | Focus: skis built for rails, presses, butters, rope-tow laps, urban features, technical park skiing and crews who treat filming as part of the product. A street skiing brand before street skiing was treated seriously Vishnu ski, officially Vishnu Freeski, is one of the most distinctive independent ski brands in modern park and street skiing. It is not a race company, a freeride legacy manufacturer or a full mountain equipment brand.... Read more on the Sponsor page
