Phil Casabon's "Ensemble" (2020)

Profile and significance Philip “B-Dog” Casabon is a Canadian freeski icon from Shawinigan, Québec, whose style-first language—presses, butters, nollies, reverts, and shiftys that breathe—reshaped modern park and urban skiing. He rose through night laps at his local hill, Vallée du Parc, and became one of the most influential riders of his generation by proving that creativity, definition, and flow can outweigh brute force. His cultural footprint is matched by hardware: back-to-back gold medals at X Games Real Ski in 2018 and 2019, plus the 2018 Fan Favorite nod, cemented his status as a peer-elected standard.... Read more on the Athlete page

Overview and significance Shawinigan is a Mauricie hub in Québec whose local hill—Vallée du Parc—does the heavy lifting for freeskiers. Set a few minutes southeast of town, this community-forward ski area concentrates exactly what progression crews need: reliable night skiing several evenings each week, two purpose-built terrain parks, and a compact lift layout that keeps laps tight. Official regional and resort briefs list 33 marked trails with 8 glades and 2 snowparks, served by a network that includes two detachable quad chairs and additional surface lifts, all within a modest vertical that encourages repetition rather than heroics (Tourisme Shawinigan; station facts).... Read more on the Location page

Brand overview and significance Armada is widely recognized as skiing’s pioneering athlete-founded brand. Launched in 2002 by a crew of influential freeskiers and creatives, it set out to build equipment around how modern skiers actually ride—park, powder, streets, and big, natural terrain—rather than filtering innovation through traditional race heritage. The brand’s identity has remained anchored in rider input and film culture, with a product line that mirrors the creative, playful approach that reshaped freeskiing in the 2000s and beyond.... Read more on the Sponsor page

Brand overview and significance Blue Tomato is one of Europe’s leading boardsports retailers, founded in 1988 in Schladming, Austria, by former European snowboard champion Gerfried Schuller. What began as a local snowboard school evolved into a specialty shop and then a pan-European omni-channel retailer serving freeskiers, snowboarders, skateboarders, and surfers. , accelerating store openings while retaining its Alpine roots and rider-first culture; today the corporate footprint spans more than 85 shops across nine countries and a deep online catalog.... Read more on the Sponsor page

Brand overview and significance Full Tilt was an athlete-favorite ski boot brand that revived the classic three-piece “cabrio” shell for modern freeskiing. Launched in the mid-2000s under K2 Sports, Full Tilt took the legendary Raichle Flexon concept—separate tongue, open-throat shell, smooth forward flex—and rebuilt it around contemporary plastics, liners, and lasts. The result was a boot that felt lively and progressive in the park, forgiving yet supportive in chopped resort snow, and customizable for a wide range of skiers.... Read more on the Sponsor page

Brand overview and significance Monster Energy is a global beverage brand that became a fixture in freeski culture by backing athletes, contests, and film projects across park, pipe, street, and big-mountain skiing. Launched in the early 2000s by the company now known as Monster Beverage Corporation, the “claw” logo migrated from motocross and skate into winter sports and quickly showed up on helmets, sled decks, and banners at major venues. In skiing, Monster’s value is less about hardware and more about platform: funding rider-driven media, supporting athlete travel, and amplifying edits so lines and tricks reach audiences far beyond a single premiere.... Read more on the Sponsor page

Brand overview and significance Tall T Productions (often “Tall T” or “TALLT”) is a Denver-based freeski apparel and film collective built around the culture that gave it a name: tall tees, baggy hoodies, and rider-first storytelling. Founded by skiers and creatives and steered publicly by co-founder Paul Dowell, the label grew from crew-made shirts into a small, independent brand that outfits park crews and supports edits and short films through its in-house channel. On Skipowd, our page for Tall T Productions captures that dual identity—streetwear for laps and a studio mindset for ski videos.... Read more on the Sponsor page