American ski brand | Founded in 2002 as one of freeskiing’s first athlete-founded companies | Known for: ARV, ARW, Declivity, Whitewalker, Zero Collection, Tanner Hall, JP Auclair, Phil Casabon and Sammy Carlson | Focus: freestyle creativity, freeride progression, athlete-led design and modern skis built for park laps, powder days, side hits, touring missions and video-part culture. 2002 roots: the AR5 rewrites freeski from the inside Armada belongs to the rare group of ski brands that changed not only what people bought, but what they imagined skiing could look like. Founded in 2002, the brand grew out of a moment when freeskiing was pulling away from traditional alpine identity and building its own language through park, street, powder, film parts and athlete-led creativity.... Read more on the Sponsor page
Austrian snow, skate, surf and streetwear retailer | Founded 1988 in Schladming by Gerfried Schuller after the Blue Tomato Snowboard School | Known for: European shop network, multilingual webshop, freeski gear, snowboard roots, team riders and action sports community events | Focus: connecting riders with products, brands, service and culture across snowboarding, freeskiing, skateboarding, surfing and streetstyle. Schladming in 1988 and the snowboard school that became a retail engine Blue Tomato is not a ski manufacturer, crew or film studio. It is one of Europe's most important action sports retailers, with deep roots in snowboarding and a strong presence in freeski, skate, surf and streetwear.... Read more on the Sponsor page
American ski boot brand | Relaunched in 2006 around the classic Raichle Flexon three piece design and merged into K2 FL3X from 2022 onward | Known for: Drop Kick, First Chair, Descendant, B and E, Tom Wallisch Pro, Seth Morrison models, Intuition liners and swappable tongues | Focus: progressive flex, shock absorption, easy fit tuning and freestyle driven boot feel for park, street, moguls, freeride and all mountain skiers. Raichle Flexon roots and the 2006 Full Tilt revival Full Tilt was not a ski manufacturer. It was a ski boot brand with an outsized influence on how freestyle and freeride skiers thought about flex, fit and comfort.... Read more on the Sponsor page
Denver based freeski apparel and micro studio | Known for: tall tees, heavyweight hoodies, baggy snowpants, rider supported videos and park street culture | Focus: clothing and media that keep freeski style close to the crews, edits and everyday laps that shaped it. Denver roots and the tall tee idea behind the name Tall T Productions sits in a specific corner of freeski culture: the overlap between clothing, crew media, park laps and street inspired identity. It is not a ski manufacturer in the traditional sense, and it is not a large film studio with a decades long catalog.... Read more on the Sponsor page
American glove and winter handwear brand | Founded 1907 in Aberdeen, South Dakota and renamed Wells Lamont in 1914 | Known for: leather work glove heritage, White Mule, HydraHyde leather, insulated ski gloves, mittens, ski straps, Hipora liners and practical snow hand protection | Focus: durable, accessible gloves for skiers who want warmth, grip and workwear toughness from chairlift days to cold resort laps. 1907 South Dakota glove roots before the ski category Wells Lamont is not a ski manufacturer, crew or production studio. It is a glove maker with more than a century of American workwear heritage, and its relevance to skiing comes through hand protection rather than hardgoods.... Read more on the Sponsor page