Eivy

Brand overview and significance

Eivy is a Swedish base-layer and lifestyle brand founded in 2009 by snowboarder and fashion designer Anna Vister in the mountain town of Åre. From the start, the aim was to rethink what long underwear could be: not just a hidden technical layer, but something bold, flattering and versatile that you actually want to wear all day. Under the slogan of multiFUNctional clothing, Eivy built a range of high-collar tops, tights and accessories that move easily between lift laps, après-ski, travel days and rest sessions at home.

Unlike classic outdoor labels that branch out from jackets and shells, Eivy is laser-focused on next-to-skin and mid-layer pieces, with a strong emphasis on women’s fits, prints and silhouettes. The brand’s high necks, integrated gaiters and matching prints are instantly recognizable in lift lines and on social feeds, especially in Europe’s park and freeride scenes. Over time, the line has expanded from synthetic base layers into merino options and looser lifestyle cuts, but the core idea hasn’t changed: pack fewer items, get more use out of each piece, and keep a consistent look whether you’re riding powder, road-tripping or heading straight into town.

Product lines and key technologies

Eivy’s heartland is women’s base layers designed for skiing and snowboarding, backed up by underwear, socks, headwear and a growing set of lifestyle pieces. The best-known products are the long-sleeve tops and tights with bold patterns and high collars. Many tops integrate a built-in gaiter or hood, so you can pull extra warmth over your neck and face without grabbing a separate buff. Matching bottoms use similar fabrics and prints, letting riders mix or mirror tops and tights into full kits that still layer well under bibs and shells.

Technically, much of the range uses Eivy’s brushed four-way-stretch fabrics, built on moisture-wicking polyester with elastane for freedom of movement and a soft interior that feels more like loungewear than traditional long johns. These fabrics are quick-drying and opaque, so tops and tights can be worn as standalone pieces in the lodge or on travel days. For riders who prefer natural fibres, Eivy also offers Woolmark-certified merino base layers, combining Australian merino with the brand’s long-cut silhouettes, rib structures and signature prints. Across the line, fabrics are chosen with attention to certifications such as Oeko-Tex, and many pieces incorporate recycled content.

Ride feel: who it’s for (terrains & use-cases)

On snow, Eivy layers are built for a modern “all-day” pattern: cold chairlift rides, warm moments in the sun, short hikes to sidecountry hits and long car or train journeys before and after riding. The brushed interior and high collars provide a cozy, cocoon-like feel when you are sitting still on a windy lift, while the stretch and moisture management keep you comfortable when you are hiking a rail, skating through the flats or stacking park laps. The goal is not ultra-light racing efficiency, but dependable comfort and warmth for real-world resort days.

This makes the brand especially appealing to riders who blur the lines between resort, park and lifestyle. Park and slopestyle skiers will appreciate the mobility and long cuts that stay tucked under bibs when spinning, pressing and landing switch. Freeride-focused skiers can rely on the integrated neck warmers and gaiters on storm days, letting them leave a separate buff at home. Off snow, the same tops and tights work as travel outfits, gym wear or loungewear, which is a big advantage for seasonal workers, van-based crews and anyone packing for multi-stop trips.

Team presence, competitions, and reputation

While Eivy is not a race-room brand, it has built credibility through consistent visibility in women’s snowboarding and freeski culture. The brand’s prints and high-collar silhouettes show up regularly in park edits, social clips from glacier sessions and content from European resort communities. Retail partners position the line alongside established technical labels, which reinforces the idea that this is more than just fashion—these are functional layers trusted by people who ride a lot.

Eivy also leans into women’s progression and community. The brand’s communication often highlights female riders and encourages a “ride, travel, repeat” lifestyle rather than product-first marketing. Collaborations with board and goggle brands, plus distribution through core snowboard and freeski shops, extend that presence onto more mountains each year. Within the skipowd.tv audience, Eivy is increasingly recognized as the brand you notice when someone drops their shell and their base layer actually looks like a styled outfit rather than something they’re trying to hide.

Geography and hubs (heritage, testing, venues)

Eivy is designed in Åre, the resort town that serves as one of Sweden’s key freeski hubs. Åre’s mix of stormy weather, night skiing, park laps and variable conditions makes it an ideal test ground for base layers. Riders there might spend one day on lift-access powder, the next on rails and jumps in the park, and the next on a windy chair in flat light. That combination of cold, humidity and repetition quickly reveals whether a layer stays warm when damp, whether seams rub under a pack and whether collars and cuffs hold their shape through a long season.

Beyond Åre, Eivy products travel widely. The brand’s multi-use concept—pieces that fit just as well in town or on a plane—makes sense for riders who chase snow across Europe and beyond. From the Alps to Scandinavian resorts and indoor snowdomes, you’ll see the same high-neck patterns on riders who want one kit that works in many contexts. Officially, the company describes itself as a “snow fashion house” in Åre, but its reach is international through distributors, online shops and specialty retailers.

Construction, durability, and sustainability

Construction-wise, Eivy pays a lot of attention to how garments interact with boots, bibs and packs. Many tops feature elongated hems and drop tails that stay tucked even when you are bending, tweaking or skating hard. Flatlock seams are placed to minimize chafing around shoulders, hips and inner thighs, and cuffs are designed to slip easily under glove gauntlets without bunching. High collars and integrated gaiters use soft inner linings to avoid irritation on the face, while maintaining enough structure to stay up in the wind.

Durability and sustainability are treated as linked goals. Fabrics are typically dense enough to resist pilling and withstand repeated washing, and some ranges incorporate recycled polyester or other lower-impact fibres. The move into merino brings a renewable natural fibre into the lineup, and packaging often doubles as a reusable travel pouch, encouraging riders to re-use rather than throw away. Eivy’s “less stuff, more adventure” mindset pushes customers toward a smaller, more versatile wardrobe instead of constant replacement, which naturally reduces waste over time.

How to choose within the lineup

Choosing Eivy pieces for skiing starts with deciding how warm you tend to run and how you ride. If you spend most days in colder continental climates or at windy high-altitude resorts, the thicker, brushed base layers with integrated high collars and hoods are a strong starting point. These pieces shine under a shell or lightly insulated jacket, keeping your neck and upper chest warm without needing extra accessories. In milder maritime climates, or if you are often hiking features and working hard in the park, you might prefer lighter-weight tops or looser “versatile” cuts that breathe more and feel less insulating.

Fit and print are the other big levers. Eivy offers everything from fairly fitted tops—good if you want a clean, low-bulk layer under a slim technical jacket—to more relaxed silhouettes that double as everyday wear. Bold all-over patterns, animal prints and colorblocked styles make a statement; more muted options suit riders who want the same function with a quieter look. For tights, think about how they sit under your outerwear and whether you want pockets or extra length at the ankle. Building a kit often comes down to pairing one warm, high-collar top and one lighter piece with a couple of matching or complementary bottoms so you can dial warmth up or down through the season.

Why riders care

Riders care about Eivy because it brings personality and practicality together in a category that is often treated as an afterthought. For many skiers and snowboarders, base layers used to be anonymous, single-purpose items that you hoped no one would see. Eivy flips that script, making layers that you are happy to wear in the car, at the café, on the lift and in the apartment afterward, without feeling like you are still in your thermal underwear. At the same time, the fabrics, cuts and collars are tuned for real days on snow, not just for photos.

For the skipowd.tv community, Eivy fills a specific slot in the gear universe: women-first, style-forward base layers that still hold up to long seasons, variable weather and back-to-back resort days. If your winters are a mix of lift laps, park sessions, bus rides, hostel hallways and quick yoga stretches on the floor, having one kit that stays warm, dries quickly and looks intentional can make the whole experience smoother. That is the niche Eivy occupies—multi-functional layers made in the mountains, designed to keep you unbored on board from first chair to last train home.