American energy drink and action-sports sponsor | Launched in 2002 by Hansen Natural | Known for: black-and-green claw logo, X Games visibility, Monster Army, freeski athletes, street edits, park contests and backcountry film projects | Focus: funding athletes, amplifying ski media and turning freestyle, freeride and youth culture into a global sports platform. 2002 cans, black-and-green branding and the rise of the claw Monster Energy is not a ski manufacturer, crew or film studio, but it has become one of the most visible sponsor brands in modern freeskiing. Launched by Hansen Natural in 2002, the brand entered action sports with a loud identity: black cans, green claw marks, heavy event branding and a marketing language built around intensity rather than traditional beverage advertising.... Read more on the Sponsor page
Global freeski matchup league and media platform | Known for: SLVSH games, SLVSH Cup, head-to-head trick battles, park matchups, Grandvalira events, YouTube releases and peer-driven freestyle competition | Focus: turning park skiing into a game of creativity, pressure, trick calling and rider-versus-rider style without traditional judges. The freeski game that made park battles simple SLVSH is not a ski manufacturer, outerwear brand, boot company or traditional film studio. It is a freeski media platform and matchup format built around one of the cleanest ideas in park skiing: take the playground logic of HORSE or SKATE, put it on skis, and let riders call tricks against each other until someone spells SLVSH.... Read more on the Sponsor page