Harlaut Apparel Co

Brand overview and significance

Harlaut Apparel Co is the independent outerwear and streetwear label created by Swedish freeski icon Henrik Harlaut and his brother Oscar. Built without corporate backing and run from Sweden, the brand blends the loose, expressive look of modern freeskiing with functional details for resort laps, park mileage, and urban sessions. Drops are presented through seasonal lookbooks and films, and the lineup has grown from hoodies and pants into full outerwear kits, headwear, gloves and bags. On Skipowd you can find our curated hub for Harlaut Apparel Co, which gathers rider edits and brand-backed projects.

The label matters because it’s rider-authored at every step. Henrik’s film output and contest pedigree gave the silhouette instant credibility, but the staying power comes from durable textiles, useful venting and pocketing, and a fit that moves the way park and street skiers actually ski. The aesthetic is unmistakable—oversized, functional, and rooted in the places where the team rides.

Product lines and key technologies

The range centers on jackets, pants, and everyday layers. Outerwear includes loose-fit two-layer shells like the SPORTS 2L jacket, specified with a 10,000 mm micro-ripstop shell, mesh lining, underarm vents, a three-way adjustable hood and YKK Vislon zips for glove-friendly operation (jackets; tech notes via SPORTS 2L). Pants are the calling card: models such as the SHADOW GRID and the signature 06’ cargo silhouette use three-layer shells rated to 15,000 mm with taped interiors, triple stitching in high-wear zones, YKK Vislon hardware, mesh-lined leg vents, and a purposefully baggy cut tuned for presses, tweaks and landings (pants).

Beyond shells, the brand rounds out kits with sweats, tops, headwear, and small accessories, plus minimalist gloves suitable for warm park days and bike laps (gloves). Operations and fulfillment are based in Sweden, with clear shipping and returns information for EU and international orders (shipping policy).

Ride feel: who it’s for (terrains & use-cases)

Harlaut Apparel speaks directly to park, street and all-mountain-freestyle skiers who value mobility and durability. If your winter is rope-tow nights and jump/rail repetition, the brand’s loose patterns and reinforced construction keep motion easy while resisting snags and abrasion. Resort skiers who bounce between groomers, side hits and tree laps will appreciate the ventilation, big pocketing, and forgiving articulation that make long chair days simpler. For street crews, the paneling, hems and hardware are built to tolerate ledges, metal and concrete without feeling overbuilt.

Team presence, competitions, and reputation

The team is a who’s-who of style leaders: Henrik Harlaut, Noah Albaladejo, Isaac “Ez Pvnda” Simhon, Eirik “Krypto Skier” Moberg, Valentin Morel, Bella Bacon and friends feature across brand films and lookbooks (team). House projects like “It’s That,” “Hussle & Motivate,” “Brushino,” and seasonal collections (Winter ’24, Spring ’25) double as real-world product tests and style statements, filmed across Scandinavia and the Alps (It’s That; Winter ’24). The label’s credibility is earned on-snow and on-street, then refined drop after drop.

Geography and hubs (heritage, testing, venues)

Design and operations point to Sweden—“STHLM” appears across official channels—and shoots frequently anchor in Stockholm and other Swedish hubs. The crew also spends time in Andorra, where the night-lit Sunset Park Henrik Harlaut by night provides high-repetition park laps under lights; among resort resources, Grandvalira maintains official park info. Brand films list filming windows across Finland, Bosnia, Austria and beyond, reflecting a map of repeatable parks, compact travel transitions, and creative urban zones.

Construction, durability, and sustainability

The build philosophy is simple: durable fabrics, big vents, reliable zippers, and patterns that move. Jackets emphasize weatherproof micro-ripstop, adjustable hoods, and venting to regulate heat during park hikes. Pants lean on three-layer shells with 15,000 mm waterproof ratings, taped interiors, triple stitching, and tough hardware to survive rails, concrete and repeated chair rides. Practical shipping and returns are spelled out for global buyers, with orders handled from Sweden via UPS and a clear 14-day return window (shipping info). While the brand doesn’t front-load sustainability marketing, the emphasis on long-wear textiles and repair-friendly details aligns with keeping kits in use for more seasons.

How to choose within the lineup

Start with fit and climate. If you want the classic Harlaut silhouette for park and street, prioritize the baggy-cut pants and pair them with a two-layer jacket for mobility and venting. If you ride wetter or windier resorts, favor the three-layer pants and the more weatherproof shells, then regulate warmth with midlayers rather than over-insulating. Look for underarm or leg vents if you hike features, and keep cuffs functional (and repairable) if you hit urban. For travel days and filming missions, think in systems: a shell + hoodie combo covers most conditions, with gloves and headwear rotated to match temperatures.

Why riders care

Harlaut Apparel Co feels authentic because it is—designed, worn, and stress-tested by the people making the clips that shape freeski style. The cuts move, the fabrics and zips hold up, and the films show the gear in the exact conditions most park and street skiers face. Rooted in Sweden with a footprint that reaches the Alps and the Pyrenees, and supported by a tight crew of riders and creators, the label offers a clean answer to a common question: how do you get the look and function that modern freeskiing demands without compromising durability? For many, this is that answer.