Brand overview and significance Flylow Gear is an independent ski outerwear and accessories brand founded in 2005 by Colorado skiers Dan Abrams and Greg Steen. The company was born from a simple gap: resort apparel looked good but wore out fast, while mountaineering shells survived abuse but felt awkward on skis. Flylow’s answer was freeride-ready clothing that blends durability, weather protection, and movement for everyday resort laps and long backcountry days.... Read more on the Sponsor page
Brand overview and significance Pret Helmets is a Park City, Utah–born protection brand focused on lightweight, low-profile ski and snowboard helmets—and, more recently, integrated goggles. Founded in 2010 and shaped by riders and engineers from the Wasatch community, Pret’s calling card is fit and feel: helmets that “disappear” in use yet meet modern safety expectations. Within freeski culture, the company shows up on storm days in Little and Big Cottonwood, on park laps, and in backcountry zones where long approaches and rapid transitions punish heavy or poorly ventilated lids.... Read more on the Sponsor page